In:
Journal of Marketing, SAGE Publications, Vol. 35, No. 1 ( 1971-01), p. 66-70
Abstract:
Behavioral scientists frequently develop techniques which may have possible applications in marketing. This article describes an exploratory study which seeks to utilize a multiple variable technique for attitude measurement. This technique was developed to examine cognitive conflict in learning situations.
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224297103500112
Language:
English
Publisher:
SAGE Publications
Publication Date:
1971
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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