Format:
1 Online-Ressource (xxxv, 492 Seiten)
,
Illustrationen
ISBN:
9781522501442
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Content:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Note:
Includes bibliographical references and index
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-5225-0143-5
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-5225-0143-6
Language:
English
Subjects:
Economics
Keywords:
Aufsatzsammlung
DOI:
10.4018/978-1-5225-0143-5
URL:
Volltext
(URL des Erstveröffentlichers)
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