Kooperativer Bibliotheksverbund

UID:

Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)

ISBN: 981-10-8818-7

Series Statement: Management for professionals.

Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English

Additional Edition: print version ISBN 9789811088179

Language: English

Subjects: Economics

Keywords: Handbooks and manuals ; Electronic books

DOI: 10.1007/978-981-10-8818-6

URL: Volltext  (kostenfrei)

URL: Volltext  (kostenfrei)

URL: http://dx.doi.org/10.1007/978-981-10-8818-6

URL: kostenfrei

URL: lizenzpflichtig

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URL: ProQuest Ebook Central

URL: SpringerLink

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Format: 1 Online-Ressource (XIV, 574 Seiten).

ISBN: 978-3-11-037555-8 , 978-3-11-038719-3

Series Statement: Deuterocanonical and Cognate Literature Studies volume 29

Content: This book collects twenty two previously published essays and one new one by Erich S. Gruen who has written extensively on the literature and history of early Judaism and the experience of the Jews in the Greco-Roman world. His many articles on this subject have, however, appeared mostly in conference volumes and Festschriften, and have therefore not had wide circulation. By putting them together in a single work, this will bring the essays to the attention of a much broader scholarly readership and make them more readily available to students in the fields of ancient history and early Judaism. The pieces are quite varied, but develop a number of connected and related themes: Jewish identity in the pagan world, the literary representations by Jews and pagans of one another, the interconnections of Hellenism and Judaism, and the Jewish experience under Hellenistic monarchies and the Roman empire

Note: Description based on online resource; title from PDF title page (publisher's Web site, viewed Sep. 08, 2016) , In English

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-11-037302-8

Language: English

Keywords: Juden ; Judentum ; Identität ; Frühjudentum ; Literatur ; Hellenistisch-jüdische Literatur ; Aufsatzsammlung

DOI: 10.1515/9783110375558

URL: Volltext  (URL des Erstveröffentlichers)

URL: Volltext  (kostenfrei)

Author information: Gruen, Erich S. 1935-

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Format: 1 online resource (103 p.)

ISBN: 9781463237202

Series Statement: American Journal of Ancient History ; 22

Content: The historic American Journal of Ancient History. This volume contains 7 articles: Jack Cargill, 'The Nabonidus Chronicle and the Fall of Lydia', Erich S. Gruen, 'M. Licinius Crassus. A Review Article', A. Sachs, 'Achaemenid Royal Names in Babylonian Astronomical Texts', D.R. Shackleton Bailey, 'Brothers or Cousins?', Judith P. Hallett, 'Perusinae Glandes and the Changing Image of Augustus', Richard F. Thomas, 'L. Lucullus' Triumphal Agnomen', A.B. Bosworth, 'Tacitus and Asinius Gallus'.

Note: In English.

Language: English

DOI: 10.31826/9781463237202

URL: https://doi.org/10.31826/9781463237202

URL: https://www.degruyter.com/isbn/9781463237202

UID:

Format: 1 online resource (69 p.)

ISBN: 9781463237165

Series Statement: American Journal of Ancient History ; 11

Content: The historic American Journal of Ancient History. This volume contains three articles: Hunter R. Rawlings III, 'Antiochus the Great and Rhodes 197-191 B.C.', Erich S. Gruen, 'Class Conflict and the Third Macedonian War', and W.R. Connor, 'Nicias the Cretan? (Thucydides 2.85.4-6)'.

Note: In English.

Language: English

DOI: 10.31826/9781463237165

URL: https://doi.org/10.31826/9781463237165

URL: https://www.degruyter.com/isbn/9781463237165

UID:

Format: 1 online resource (324 p.)

ISBN: 9783110535839

Note: Frontmatter -- , Preface / , Contents -- , List of Contributors -- , 1. Typical approaches for the preparation of phosphine oxides; a review on the synthetic methods applied in the last five years / , 2. Methods for the preparation of phosphinates and phosphonates with a focus on recent advances / , 3. The importance of organophosphorus compounds as biologically active agents / , 4. Resolution of phosphine oxides / , 5. Synthesis of α-hydroxyphosphonates, an important class of bioactive compounds / , 6. Synthesis of α-aminophosphonates by the Kabachnik–Fields reaction and by the Pudovik reaction / , 7. The use of the T3P® reagent in the synthesis of phosphinic and phosphonic derivatives / , 8. P–C couplings by the Hirao reaction / , 9. Deoxygenation of phosphine oxides / , 10. Dronic acid derivatives – An important group of phosphorus-containing drugs / , 11. P-Chemistry at ambient conditions: A recent update / , 12. Recent developments in the synthesis of new P-heterocycles / , 13. Ultrasound-assisted synthesis of organophosphorus compounds / , 14. Computational study of the aromaticity and antiaromaticity of cyclic organophosphorus compounds containing a single phosphorus atom / , 15. Crown ethers containing phosphorus in the macroring / , Index , In English.

Additional Edition: ISBN 9783110534573

Additional Edition: ISBN 9783110534535

Language: English

DOI: 10.1515/9783110535839

URL: https://doi.org/10.1515/9783110535839

UID:

Format: 1 online resource (588p.)

ISBN: 9783110375558

Series Statement: Deuterocanonical and Cognate Literature Studies ; 29

Content: This book collects twenty two previously published essays and one new one by Erich S. Gruen who has written extensively on the literature and history of early Judaism and the experience of the Jews in the Greco-Roman world. His many articles on this subject have, however, appeared mostly in conference volumes and Festschriften, and have therefore not had wide circulation. By putting them together in a single work, this will bring the essays to the attention of a much broader scholarly readership and make them more readily available to students in the fields of ancient history and early Judaism. The pieces are quite varied, but develop a number of connected and related themes: Jewish identity in the pagan world, the literary representations by Jews and pagans of one another, the interconnections of Hellenism and Judaism, and the Jewish experience under Hellenistic monarchies and the Roman empire.

Note: Frontmatter -- , Overview -- , Preface -- , First Publications of Essays -- , Introduction -- , General Reflections -- , 1. Cultural Fictions and Cultural Identity -- , 2. Hellenistic Judaism -- , Jewish Identity and Greco-Roman Culture -- , 3. Fact and Fiction: Jewish Legends in a Hellenistic Context -- , 4. Kinship Relations and Jewish Identity -- , 5. Hellenism and Judaism: Fluid Boundaries -- , 6. Jews and Greeks as Philosophers: A Challenge to Otherness -- , 7. The Purported Jewish-Spartan Affiliation -- , Reciprocal Perspectives -- , 8. Jewish Perspectives on Greek Culture and Ethnicity -- , 9. The Use and Abuse of the Exodus Story -- , 10. Persia Through the Jewish Looking-Glass -- , 11. Greeks and Jews: Mutual Misperceptions in Josephus’ Contra Apionem -- , 12. Tacitus and the Defamation of the Jews -- , Jewish Experience in a Pagan World -- , 13. Diaspora and Homeland -- , 14. Was There Judeophobia in Classical Antiquity? -- , 15. Hellenism and Persecution: Antiochus IV and the Jews -- , 16. The Origins and Objectives of Onias’ Temple -- , 17. Herod, Rome, and the Diaspora -- , 18. Caligula, The Imperial Cult, and Philo’s Legatio -- , Jewish Literary Constructs -- , 19. The Letter of Aristeas and the Cultural Context of the Septuagint -- , 20. The Twisted Tales of Artapanus: Biblical Rewritings as Novelistic Narrative -- , 21. Jews, Greeks, and Romans in the Third Sibylline Oracle -- , 22. Subversive Elements in Pseudo-Philo -- , 23. Jewish Literature and the Second Sophistic -- , List of Abbreviations -- , Bibliography -- , Index of People, Places and Subjects -- , Index of Primary Sources , In English.

Additional Edition: ISBN 978-3-11-037302-8

Language: English

DOI: 10.1515/9783110375558

URL: https://doi.org/10.1515/9783110375558

UID:

Format: 1 online resource (588 p.)

ISBN: 3-11-038719-0 , 3-11-037555-9

Series Statement: Deuterocanonical and Cognate Literature Studies, Volume 29

Content: This book collects twenty two previously published essays and one new one by Erich S. Gruen who has written extensively on the literature and history of early Judaism and the experience of the Jews in the Greco-Roman world. His many articles on this subject have, however, appeared mostly in conference volumes and Festschriften, and have therefore not had wide circulation. By putting them together in a single work, this will bring the essays to the attention of a much broader scholarly readership and make them more readily available to students in the fields of ancient history and early Judaism. The pieces are quite varied, but develop a number of connected and related themes: Jewish identity in the pagan world, the literary representations by Jews and pagans of one another, the interconnections of Hellenism and Judaism, and the Jewish experience under Hellenistic monarchies and the Roman empire.

Note: Description based upon print version of record. , Frontmatter -- , Overview -- , Preface -- , First Publications of Essays -- , Introduction -- , General Reflections -- , 1. Cultural Fictions and Cultural Identity -- , 2. Hellenistic Judaism -- , Jewish Identity and Greco-Roman Culture -- , 3. Fact and Fiction: Jewish Legends in a Hellenistic Context -- , 4. Kinship Relations and Jewish Identity -- , 5. Hellenism and Judaism: Fluid Boundaries -- , 6. Jews and Greeks as Philosophers: A Challenge to Otherness -- , 7. The Purported Jewish-Spartan Affiliation -- , Reciprocal Perspectives -- , 8. Jewish Perspectives on Greek Culture and Ethnicity -- , 9. The Use and Abuse of the Exodus Story -- , 10. Persia Through the Jewish Looking-Glass -- , 11. Greeks and Jews: Mutual Misperceptions in Josephus' Contra Apionem -- , 12. Tacitus and the Defamation of the Jews -- , Jewish Experience in a Pagan World -- , 13. Diaspora and Homeland -- , 14. Was There Judeophobia in Classical Antiquity? -- , 15. Hellenism and Persecution: Antiochus IV and the Jews -- , 16. The Origins and Objectives of Onias' Temple -- , 17. Herod, Rome, and the Diaspora -- , 18. Caligula, The Imperial Cult, and Philo's Legatio -- , Jewish Literary Constructs -- , 19. The Letter of Aristeas and the Cultural Context of the Septuagint -- , 20. The Twisted Tales of Artapanus: Biblical Rewritings as Novelistic Narrative -- , 21. Jews, Greeks, and Romans in the Third Sibylline Oracle -- , 22. Subversive Elements in Pseudo-Philo -- , 23. Jewish Literature and the Second Sophistic -- , List of Abbreviations -- , Bibliography -- , Index of People, Places and Subjects -- , Index of Primary Sources , Issued also in print. , In English.

Additional Edition: ISBN 3-11-060944-4

Additional Edition: ISBN 3-11-037302-5

Language: English

DOI: 10.1515/9783110375558

UID:

Format: 1 Online-Ressource.

ISBN: 978-981-10-8818-6

Series Statement: Management for professionals

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-981-10-8817-9

Language: English

Subjects: Economics

Keywords: Marktsegmentierung ; Marktanalyse

DOI: 10.1007/978-981-10-8818-6

URL: Volltext  (kostenfrei)

URL: Volltext  (kostenfrei)

UID:

Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)

ISBN: 981-10-8818-7

Series Statement: Management for professionals.

Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English

Additional Edition: print version ISBN 9789811088179

Language: English

DOI: 10.1007/978-981-10-8818-6

UID:

Format: 1 online resource (71 pages)

ISBN: 9781590565575 , 1590565576

Content: "In Entangled Empathy, scholar and activist Lori Gruen argues that rather than focusing on animal rights, we ought to work to make our relationships with animals right by empathetically responding to their needs, interests, desires, vulnerabilities, hopes, and unique perspectives. Pointing out that we are already entangled in complex and life-altering relationships with other animals, Gruen guides readers through a new way of thinking about and practicing animal ethics. Lori Gruen is Professor of Philosophy and Coordinator of Wesleyan Animal Studies at Wesleyan University. She is the author of Ethics and Animals and co-editor, with Carol Adams, of Ecofeminism: Feminist Intersections with Animals and the Earth."--Back cover.

Note: Description based upon print version of record. , Chapter 1: Seeking an Alternative Ethic; The Failure of Traditional Ethical Theory; Traditional Ethical Theory and Animal Liberation; Dangers of Focusing on Sameness; Moving Beyond Principle-based Ethics; Ethics of Care; The Feminist Care Tradition in Animal Ethics; Chapter 2: What Is Empathy?; Sympathy and Empathy; Different Forms of Empathy; Questioning Empathy's Role in Ethics; A Common Misconception about Empathy: Projection; Chapter 3: Entanglements; Relational Selves; Entangled Empathy; Protean Entanglements , Intentional Earth Others?Altered States of Perception; Chapter 4: Improving Empathy; Epistemically Inaccurate Empathy; Inappropriate Empathy; Humility and Hope , English

Additional Edition: ISBN 1-59056-487-1

Language: English