UID:
kobvindex_INT0004352
Format:
1 electronic resource (175 pages) :
,
illustrations.
ISBN:
9783981151923
,
3981151925
Content:
MACHINE-GENERATED SUMMARY NOTE: "The increasing aging of the population presents new challenges to environmental design in all areas - from the planning and design of buildings and infrastructures, the design of products, information and communication systems, right through to the design of services. The concept of Universal Design was the brainchild of the American architect, Ronald L. Mace. It means neither standardisation nor uniformity of products. Irrespective of their individual abilities, age, gender or cultural background, all people should have an equal share in society. This also means that they have the right to supportive and attractive design in terms of the environment and products. Studies and tests prove that products which have been developed specially to meet the needs of the older generation tend to be cross-generationally attractive and appreciated by all age groups because of their greater user-friendliness and improved handling. In addition, they help to break down the communication barriers between the generations. One important prerequisite here, however, is that such products should not look as if they were made for »old people«, i.e. they should not have a discriminating effect. Stigmatisation must be avoided. A product should never shame anybody, highlight his reduced scope and abilities, or underline his constraints. This relates to various areas of design, particularly product, graphic, web and interface design, but also includes services. Good design contributes to the intuitive use of complex products and is also of attractive appearance. We need a new way of thinking about understandability and handling which responds to constantly accelerating market developments and offers products which are sensibly and intelligently designed, may be used intuitively and are error-tolerant. To find ways of providing impetus to companies and designers, the International Design Center Berlin is deeply involved in the subject of Universal Design. Within the scope of the initiative 'The Economic Factor of Age' sponsored by the Federal Ministry of Family Affairs, Senior Citizens, Women and Youth a competence network is being created at the International Design Center Berlin with the objective of bringing together information, ideas, competences and knowledge around the subject of Universal Design. The exhibition 'Universal Design: Designing Our Future' aims to illustrate the theme for the consumer and create new impetus for companies to involve themselves in this area. Design's responsibilities change not only because of technological conditions but also through social changes. Design must reorientate itself constantly, recharge itself, reposition itself, face challenges and do justice to the new requirements of the market and the consumer. And doing justice means in a comprehensive manner: generation-friendly, with regard to differing abilities - in brief, it has to support people. Thus design will contribute not only to economic success but will also create important cultural values."
Content:
MACHINE-GENERATED SUMMARY NOTE: "In economic terms the 50+ generation is not only an attractive, but also a critical target group, made up of experienced consumers. If one wishes to win older clients, one must provide not only quality and functionality but also the right advice and customer service. Equally, the older generation appreciates good design and an attractive appearance. This development will have an impact on the economy and industry, and on design and architecture. The idea of Universal Design is just one answer to the challenges of demographic change. It is a decidedly good answer, as Universal Design is both innovative and has universal appeal. It is not a question of special solutions for the few, but rather of making life easier for all. What is good and practical for older people is also of benefit to others. Universal Design means good, appealing design for all generations. The exhibition 'Universal Design: Designing Our Future' aims to make the idea of Universal Design better known. It is a matter of informing the professional world and presenting the concept to a broad public. For this reason, this will be a traveling exhibition, shown in different places. It should provide companies with ideas and impetus, and assist consumers in selecting products. Perhaps the exhibition will also provide an incentive to offer a greater range of senior-friendly products and services in the market. Because with its rapidly aging society, Germany is ideally placed to set the standard and become the global market leader for senior-friendly products."
Note:
GENERAL NOTE: "This publication is issued by the International Design Center Berlin as part of the 'Age as an Economic Factor' initiative of the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth." -- Colophon.
,
MACHINE-GENERATED CONTENTS NOTE (English only): Ursula von der Leyen, Bundesministerin für Familie, Senioren, Frauen und Jugend : Foreword -- Silke Klaus : Preface -- Wolfgang F. E. Preiser : From universal design policy to practice and assessment research -- Ursula Lehr : Universal design: a challenge in an age of increasing longevity -- Oliver Herwig : Simply good for all: universal design is our future -- Karin Schmidt-Ruhland : Design and demographic change -- Peter Neumann, Markus Rebstock : One city for all -- Pete Kercher : Latent aspirations and unpredictable use: challenges for certification -- Peter Glaser : Universal design -- NC State University, The Center for Universal Design : The principles of universal design -- Products and concepts -- Authors -- Bibliography -- Illustration credits.
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LANGUAGE NOTE: text in English and German.
Language:
English
Keywords:
Exhibition catalogues
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