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Market Segmentation Analysis : understanding it, doing it, and making it useful (2018)

Dolnicar, Sara. ; Grün, Bettina. ; Leisch, Friedrich.

Singapore : Springer Nature | Singapore :Springer,

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almahu_9949348547502882

Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)

ISBN: 981-10-8818-7

Series Statement: Management for professionals.

Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English

Additional Edition: print version ISBN 9789811088179

Language: English

Keywords: Handbooks and manuals

DOI: 10.1007/978-981-10-8818-6

URL: kostenfrei

URL: FULL

URL: ProQuest Ebook Central

URL: SpringerLink

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Hans Baldung Grien / (1975)

Walther, Sigrid 1949- ; Baldung Grien, Hans, 1484-1545

Dresden :Verlag der Kunst,

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UID:

almahu_BV024059089

Format: 31 S. : , zahlr. Ill.

Series Statement: Maler und Werk

Language: German

Subjects: Art History

RVK:

LI 13105

Author information: Walther, Sigrid 1949-

Author information: Baldung Grien, Hans, 1484-1545

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Die Saujagd und andere Vorstadtgeschichten / (1995)

Grün, Max von der 1926-2005

München :Luchterhand,

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UID:

almafu_BV010368248

Format: 124 S.

ISBN: 3-630-86867-3

Language: German

Subjects: German Studies

RVK:

GN 5134

Keywords: Vorstadt ; Anthologie ; Anthologie ; Anthologie ; Anthologie ; Anthologie

Author information: Grün, Max von der 1926-2005

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Verdeckte Ermittlungen : eine praxisorientierte Darstellung der verdeckten Ermittlungsmaßnahmen der StPO mit Ausblick auf landesrechtliche Vorschriften (2018)

Grün, Ursula-Isabel von der [Verfasser] ; Verlag C.H. Beck

München : C.H. Beck

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UID:

b3kat_BV044924810

Format: XXVII, 216 Seiten

ISBN: 9783406719677 , 3406719678

Series Statement: Verwaltung und Recht

Language: German

Subjects: Law

RVK:

PH 4940

RVK:

PH 4950

RVK:

PN 356

Keywords: Deutschland ; Verdeckte Ermittlung ; Strafverfahrensrecht ; Deutschland ; Verdeckte Ermittlung ; Lehrbuch

URL: Inhaltsverzeichnis

Author information: Grün, Ursula-Isabel von der

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Der Kampf um die Demokratie : der Extremismus, die Gewalt und der Terror (2004)

Gruen, Arno 1923-2015

Stuttgart :Klett-Cotta, | München :Dt. Taschenbuch-Verl.

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UID:

almafu_BV024607294

Format: 125 S.

Edition: Ungekürzte Ausg.

ISBN: 3-423-34128-9

Series Statement: dtv 34128

Language: German

Subjects: Political Science

RVK:

MC 7200

RVK:

MD 8920

RVK:

ME 3000

Keywords: Rechtsradikalismus ; Gewalttätigkeit ; Psychoanalyse ; Linksradikalismus ; Gewalttätigkeit ; Psychoanalyse ; Terrorismus ; Psychoanalyse

URL: Inhaltsverzeichnis

Author information: Gruen, Arno 1923-2015

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The construct of identity in Hellenistic Judaism : essays on early Jewish literature and history (2016)

Gruen, Erich S. [VerfasserIn] 1935- ; Walter de Gruyter GmbH & Co. KG

Berlin : De Gruyter

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UID:

gbv_174485260X

Format: 1 Online-Ressource (588 p)

ISBN: 9783110387193

Series Statement: Deuterocanonical and cognate literature studies Volume 29

Content: "This volume assembles twenty-three essays by Erich S. Gruen, who has written extensively on the literature and history of early Judaism and the experience of the Jews in the Greco-Roman world. Twenty-two of the articles have previously been published, and one new one was composed for the volume."

Additional Edition: Erscheint auch als Druck-Ausgabe Gruen, Erich S., 1935 - The construct of identity in Hellenistic Judaism Berlin : De Gruyter, 2016 ISBN 9783110373028

Additional Edition: ISBN 9783110375565

Additional Edition: ISBN 3110375567

Language: English

Keywords: Griechenland ; Hellenistisch-jüdische Literatur ; Identität ; Electronic books ; Aufsatzsammlung ; Criticism, interpretation, etc. ; History ; Electronic books ; Aufsatzsammlung

URL: View this content on Open Research Library

URL: Cover (Thumbnail cover image)

URL: https://nbn-resolving.org/urn:nbn:de:101:1-2016092111669

URL: https://d-nb.info/111429070X/34

URL: http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110387193&searchTitles=true

URL: http://nbn-resolving.de/urn:nbn:de:101:1-2016092111669

URL: http://d-nb.info/111429070X/34

URL: http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110373028&searchTitles=true

URL: https://www.degruyter.com/view/product/431615

URL: Volltext (URL des Erstveröffentlichers)

URL: https://doi.org/10.1515/9783110375558

URL: De Gruyter

URL: kostenfrei

URL: OAPEN Library: download the publication

URL: OAPEN Library: description of the publication

URL: Volltext

URL: Volltext (lizenzpflichtig)

Author information: Gruen, Erich S. 1935-

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From roadside to recovery : the story of the Victorian State Trauma System (2018)

Bragge, Peter, ; Gruen, Russell,

Clayton, Victoria, Australia :Monash University Publishing,

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UID:

almahu_9949423550002882

Format: 1 online resource (xxvii, 212 pages) : , illustrations

Edition: 1st ed.

ISBN: 1-925495-80-9 , 1-925495-81-7

Series Statement: Monash Studies in Australian Society

Content: In 1969 car crashes killed over 1000 Victorians, making Victoria's roads some of the world's most deadly.

Note: Front cover -- Title page -- Contents -- Prelims -- About this book -- Imprint and copyright information -- Acknowledgements -- About the authors -- Prologue -- Preface -- Introduction -- Chapter 1 Awakening -- Chapter 2 Money -- Chapter 3 Mortality -- Chapter 4 Change -- Chapter 5 Impact -- Chapter 6 Survival -- Epilogue -- Profile. Harry Gordon: The editor's conscience -- End of Harry Gordon's profile. Resume regular text. -- Profiles. John Cain and John Bolitho: Policy to last -- End of John Cain and John Bolitho profiles. Resume regular text. -- Profile. Joe Calafiore: Beyond Insurance -- End of Joe Calafiore's profile, and end of Chapter 2: Money. -- Profile. Frank McDermott: Prevention and cure -- End of Frank McDermott's profile, and end of Chapter 3: Mortality. -- Profile. Robert Doyle: Making government work -- End of Robert Doyle's profile, and end of Chapter 4: Change. -- Profile. Tony Walker: When time matters -- End of Tony Walker's profile. Resume regular text. -- Profile. Mark Fitzgerald: Never standing still -- End of Mark Fitzgerald's profile. Resume regular text. -- Profile. Peter Cameron: Counting and being accountable -- End of Peter Cameron's profile. Resume regular text. -- Profile. Belinda Gabbe: Lives worth living -- End of Belinda Gabbe's profile. Resume regular text. -- End matter -- Appendices -- Appendix 1: Victorian Parliamentary Road Safety Committee Inquiries -- Appendix 2: Members of the Consultative Committee on Road Traffic Fatalities (CCRTF) -- Appendix 3: Members of the Ministerial Taskforce on Trauma and Emergency Services -- Appendix 4: Groups within the Ministerial Taskforce on Trauma and Emergency Services -- Appendix 5: Other groups and individuals involved in producing the RoTES report -- Appendix 6: The Victorian State Trauma Committee -- References -- Index.

Additional Edition: ISBN 1-925495-79-5

Language: English

Keywords: Electronic books.

URL: https://ebookcentral.proquest.com/lib/uvic/detail.action?docID=5891287

URL: Click here to view book

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Grünewald / (1981)

Lüdecke, Heinz, 1906-1972. ; Grünewald, Matthias, 1480-1528

Dresden :Verl. der Kunst,

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UID:

almahu_BV024826264

Format: 31 S. : , zahlr. Ill.

Edition: 2. Aufl.

Series Statement: Maler und Werk

Language: German

Keywords: 1480-1528 Grünewald, Matthias ; Biografie

Author information: Lüdecke, Heinz, 1906-1972.

Author information: Grünewald, Matthias, 1480-1528

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Das neue Kindschafts- und Unterhaltsrecht in der anwaltlichen Praxis : eine Einführung mit den wichtigsten Gesetztestexten (1998)

Grün, Klaus-Jürgen [Verfasser] 1957-

Kissing : Verl. Recht und Praxis

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UID:

b3kat_BV011962168

Format: 384 S.

ISBN: 3823210521

Language: German

Subjects: Law

RVK:

PD 7820

Keywords: Deutschland ; Kindschaftsrecht ; Deutschland ; Unterhaltspflicht ; Kindschaftsrecht ; Reform ; Unterhaltspflicht ; Reform

URL: Inhaltsverzeichnis

Author information: Grün, Klaus-Jürgen 1957-

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Wohnungskatzen (2008)

Linke-Grün, Gabriele ; Wegler, Monika

München : Gräfe und Unzer

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UID:

kobvindex_SLB522818

Format: 64 S. , zahlr. Ill. (farb.) , 20 cm

Edition: 1. Aufl.

ISBN: 9783833805257

Series Statement: GU-Tierratgeber

Content: Gibt praktische Tipps für die Einrichtung einer katzengerechten Wohnung, außerdem zu Ernährung, Pflege und Gesunderhaltung. Nachfolgetitel zu Kathrin Behrend (GU-Tierratgeber; BA 6/03). Da andere Autorin, naturgemäß auch anderer Text, andere ansprechende Farbfotos. Nach wie vor nützlich und empfehlenswert. (1 J)

Content: Tipps zum Einrichten einer katzengerechten Wohnung sowie Informationen zu Ernährung, Pflege und Gesundheit.

Language: German

Keywords: Ratgeber ; Ratgeber ; Ratgeber

URL: http://d-nb.info/988286920/04

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