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  • HU Berlin  (5)
  • SB Großräschen
  • Müncheberg ZALF
  • 2005-2009  (5)
  • Boztuğ, Yasemin  (5)
  • 1
    Online Resource
    Online Resource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4245
    Format: 1 Online-Ressource (22 Seiten)
    ISSN: 1436-1086
    Series Statement: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 2003,2005,21
    Content: The following research is guided by the hypothesis, that products chosen on a shopping trip in a supermarket are an indicator of the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. More specific: the existence of such a function implies a cross–category dependence of brand choice behavior. It is hypothesized, that the global utility function related to a product bundle is the result of the marketing–mix of the underlying brands. To investigate the determinants of the choice for a certain bundle, a market basket forecast model is adopted from Russel and Petersen (2000) which uses a multivariate logistic function. The target of this paper is to apply a multivariate logistic approach to estimate a market basket model and to make a comparison between the results of the parameter estimates for a Canadian data set with a German one, which leads to a cross–cultural study. To our knowledge the adoption of this model type to a German data set is shown the first time. The estimation technique is derived from models of spatial statistics and will be explained here in much more detail than in Russel and Petersen (2000). The structure of the chosen product categories allow to discover the impact of certain marketing–mix variables and cross national comparison of market basket choice respectively product bundle buying behavior.
    Language: English
    URL: Volltext  (kostenfrei)
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  • 2
    Online Resource
    Online Resource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4575
    Format: 1 Online-Ressource (49 Seiten)
    ISSN: 1860-5664
    Series Statement: 2005,57
    Content: In this paper we estimate and empirically test different behavioral theories of consumer reference price formation. Two major theories are proposed to model the reference price reaction: assimilation contrast theory and prospect theory. We assume that different consumer segments will use different reference prices. The study builds on earlier research by Kalyanaram and Little (1994); however, in contrast to their work, we use parametric and semiparametric approaches to detect the structure of the underlying data sets. The different models are tested using a program module in GAUSS that was able to account for heterogeneity. The model types were calibrated by a simulation study. The calibrated modules were then used to analyze real market data.
    Language: English
    URL: Volltext  (kostenfrei)
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  • 3
    Online Resource
    Online Resource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4546
    Format: 1 Online-Ressource (11 Seiten)
    ISSN: 1860-5664
    Series Statement: 2005,28
    Content: The following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as the result of a global utility function. More specifically: the existence of such a function implies a cross-category dependence of brand choice behavior. It is hypothesized that the global utility function related to a product bundle results from the marketing-mix of the underlying brands. Several approaches exist to describe the choice of specific categories from a set of many alternatives. The models are discussed in brief; the multivariate logit approach is used to estimate a model with a German data set.
    Language: English
    URL: Volltext  (kostenfrei)
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  • 4
    Online Resource
    Online Resource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4717
    Format: 1 Online-Ressource (34 Seiten)
    ISSN: 1860-5664
    Series Statement: 2007,46
    Content: Estimation with the Nested Logit Model: Specifications and Software Particularities Abstract: The paper discusses the nested logit model for choices between a set of mutually exclusive alternatives (e.g. brand choice, strategy decisions, modes of transportation, etc.). Due to the ability of the nested logit model to allow and account for similarities between pairs of alternatives, the model has become very popular for the empirical analysis of choice decisions. However the fact that there are two different specifications of the nested logit model (with different outcomes) has not received adequate attention. The utility maximization nested logit (UMNL) model and the non-normalized nested logit (NNNL) model have different properties, influencing the estimation results in a different manner. This paper introduces distinct specifications of the nested logit model and indicates particularities arising from model estimation. The effects of using various software packages on the estimation results of a nested logit model are shown using simulated data sets for an artificial decision situation.
    Language: English
    URL: Volltext  (kostenfrei)
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  • 5
    Online Resource
    Online Resource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4599
    Format: 1 Online-Ressource (35 Seiten)
    ISSN: 1860-5664
    Series Statement: 2006,17
    Content: Due to its ability to allow and account for similarities betweenpairs of alternatives, the nested logit model is increasingly used in practical applications. However the fact that there are two different specifications of the nested logit model has not received adequate attention. The utility maximization nested logit (UMNL) model and the non-normalized nested logit (NNNL) model have different properties, influencing the estimation results in a different manner. As the NNNL specification is not consistent with random utility theory (RUT), the UMNL form is preferred. This article introduces distinct specifications of the nested logit model and indicates particularities arising from model estimation. Additionally, it demonstrates the performance ofsimulation studies with the nested logit model. In simulation studies with the nested logit model using NNNL software (e. g. PROC MDC in SAS(c) ), it must be pointed out that the simulation of the utility function´s error terms needs to assume RUT-conformity. But as the NNNL specification is not consistent with RUT, the input parameters cannot be reproduced without imposing restrictions. The effects of using various software packages on the estimation results of a nested logit model are shown on the basis of a simulation study.
    Language: English
    URL: Volltext  (kostenfrei)
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