UID:
kobvindex_INT0002622
Format:
307 pages
,
illustrations (black and white)
,
20 cm
Edition:
New edition, updated reissue
ISBN:
9780385499842
,
9781781256145
,
0385499841
,
1781256144
Content:
"There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries."
Content:
"Updated reissue of the inspiring guide to managing creativity in business, going behind the drive that runs Silicon Valley. Reveals how to immerse yourself in every possible aspect of a new product of service, how to examine products from the perspectives of clients, consumers and other critical audiences, and how to brainstorm best."
Content:
MACHINE-GENERATED NOTE ABOUT AUTHOR(S)/EDITOR(S): "Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo."
Note:
EDITORIAL NOTE: previous, hardback edition: London: HarperCollinsBusiness, 2001
,
INDEX NOTE: includes index.
,
Preface to the new edition -- Acknowledgments -- Foreword / Tom Peters -- Innovation at the top -- Winging it in start-up mode -- Innovation begins With an eye -- The perfect brainstorm -- A cool company needs hot groups -- Prototyping is the shorthand of innovation -- Build your greenhouse -- Expect the unexpected -- Barrier jumping -- Creating experiences for fun and profit -- Zero to sixty -- Coloring outside the lines -- In search of the "wet nap" interface -- Live the future -- Getting in the swing -- Index
Language:
English
Keywords:
Handbooks and manuals
Bookmarklink
