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  • HPol Brandenburg  (8)
  • Berlin International  (2)
  • GB Hohenleipisch
  • SB Velten
  • 2015-2019  (10)
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  • 1
    UID:
    b3kat_BV044924810
    Umfang: XXVII, 216 Seiten
    ISBN: 9783406719677 , 3406719678
    Serie: Verwaltung und Recht
    Sprache: Deutsch
    Fachgebiete: Rechtswissenschaft
    RVK:
    RVK:
    RVK:
    Schlagwort(e): Deutschland ; Verdeckte Ermittlung ; Strafverfahrensrecht ; Deutschland ; Verdeckte Ermittlung ; Lehrbuch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    UID:
    gbv_174485260X
    Umfang: 1 Online-Ressource (588 p)
    ISBN: 9783110387193
    Serie: Deuterocanonical and cognate literature studies Volume 29
    Inhalt: "This volume assembles twenty-three essays by Erich S. Gruen, who has written extensively on the literature and history of early Judaism and the experience of the Jews in the Greco-Roman world. Twenty-two of the articles have previously been published, and one new one was composed for the volume."
    Weitere Ausg.: Erscheint auch als Druck-Ausgabe Gruen, Erich S., 1935 - The construct of identity in Hellenistic Judaism Berlin : De Gruyter, 2016 ISBN 9783110373028
    Weitere Ausg.: ISBN 9783110375565
    Weitere Ausg.: ISBN 3110375567
    Sprache: Englisch
    Schlagwort(e): Griechenland ; Hellenistisch-jüdische Literatur ; Identität ; Electronic books ; Aufsatzsammlung ; Criticism, interpretation, etc. ; History ; Electronic books ; Aufsatzsammlung
    URL: Cover  (Thumbnail cover image)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (lizenzpflichtig)
    Mehr zum Autor: Gruen, Erich S. 1935-
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 3
    UID:
    b3kat_BV043869364
    Umfang: XXIX, 1113 Seiten , Illustrationen, Diagramme
    Ausgabe: 4. Auflage
    ISBN: 9783896558596 , 3896558595
    Sprache: Deutsch
    Fachgebiete: Technik , Rechtswissenschaft
    RVK:
    RVK:
    Schlagwort(e): Deutschland ; Geschwindigkeitsmessung ; Abstandsmessung ; Straßenverkehrsrecht ; Abstandsmessung ; Deutschland ; Geschwindigkeitsmessung ; Straßenverkehrsrecht
    Mehr zum Autor: Grün, Hans-Peter
    Mehr zum Autor: Burhoff, Detlef 1950-
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 4
    UID:
    kobvindex_HPB910329338
    Umfang: IX, 263 Seiten , Illustrationen , 25 cm
    ISBN: 9783658060718 , 3658060719 , 9783658060725 , 3658060727
    Weitere Ausg.: Erscheint auch als Online-Ausgabe 9783658060725
    Weitere Ausg.: Erscheint auch als Online-Ausgabe Executive Health - Gesundheit als Führungsaufgabe Wiesbaden : Springer Fachmedien Wiesbaden, 2015
    Sprache: Deutsch
    Fachgebiete: Wirtschaftswissenschaften , Medizin
    RVK:
    RVK:
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    Schlagwort(e): Aufsatzsammlung ; Führungskraft ; Gesundheitsförderung ; Unternehmen
    URL: Cover
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 5
    UID:
    kobvindex_HPB1198506031
    Umfang: XXIX, 1113 S. : , Ill.
    Ausgabe: 4. Aufl.
    ISBN: 9783896558596 , 3896558595
    Anmerkung: Die 1. und 2. Aufl. wurde mithrsg. von Olaf Neidel , Die 1. und 2. Aufl. wurde mithrsg. von Olaf Neidel
    Sprache: Unbestimmte Sprache
    Schlagwort(e): Abstandsmessung ; Deutschland ; Geschwindigkeitsmessung ; Straßenverkehrsrecht
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 6
    Online-Ressource
    Online-Ressource
    Nomos Verlagsgesellschaft mbH and Co. KG
    UID:
    kobvindex_HPB1402366811
    Umfang: 1 online resource
    ISBN: 9783845290478 , 3845290471
    Sprache: Unbestimmte Sprache
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 7
    UID:
    kobvindex_HPB1050722411
    Umfang: 1 online resource (xxi, 324 pages) : , illustrations
    ISBN: 9789811088186 , 9811088187
    Serie: Management for Professionals,
    Inhalt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
    Anmerkung: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. , English.
    Weitere Ausg.: Print version: ISBN 9789811088179
    Sprache: Englisch
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  • 8
    UID:
    kobvindex_INT0004401
    Umfang: 1 electronic resource (xxi, 324 pages) : , illustrations.
    ISBN: 9789811088179 , 9811088179 , 9789811342486 , 9811342482 , 9789811088186 , 9811088187
    Serie: Management for professionals,
    Inhalt: MACHINE-GENERATED SUMMARY NOTE: "This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics."
    Anmerkung: MACHINE-GENERATED CONTENTS NOTE: Part I. Introduction.- Chapter 1. Market segmentation.- Chapter 2. Market segmentation analysis.- Part II. Ten steps of market segmentation analysis.- Chapter 3. STEP 1: Deciding (not) to segment.- Chapter 4. STEP 2: Specifying the ideal target segment.- Chapter 5. STEP 3: Collecting data.- Chapter 6. STEP 4: Exploring data.- Chapter 7. STEP 5: Extracting segments.- Chapter 8. STEP 6: Profiling segments.- Chapter 9. STEP 7: Describing segments.- Chapter 10. STEP 8: Selecting (the) target segment(s).- Chapter 11. STEP 9: Customising the marketing mix.- Chapter 12. STEP 10: Evaluation and monitoring.
    Sprache: Englisch
    Schlagwort(e): Handbooks and manuals
    URL: FULL
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 9
    Online-Ressource
    Online-Ressource
    Clayton, Victoria, Australia :Monash University Publishing,
    UID:
    kobvindex_HPB1162426085
    Umfang: 1 online resource (xxvii, 212 pages) : , illustrations
    ISBN: 1925495809 , 9781925495805 , 1925495817 , 9781925495812 , 9781925495799 , 1925495795
    Anmerkung: Front cover -- Title page -- Contents -- Prelims -- About this book -- Imprint and copyright information -- Acknowledgements -- About the authors -- Prologue -- Preface -- Introduction -- Chapter 1 Awakening -- Chapter 2 Money -- Chapter 3 Mortality -- Chapter 4 Change -- Chapter 5 Impact -- Chapter 6 Survival -- Epilogue -- Profile. Harry Gordon: The editor's conscience -- End of Harry Gordon's profile. Resume regular text. -- Profiles. John Cain and John Bolitho: Policy to last -- End of John Cain and John Bolitho profiles. Resume regular text. -- Profile. Joe Calafiore: Beyond Insurance -- End of Joe Calafiore's profile, and end of Chapter 2: Money. -- Profile. Frank McDermott: Prevention and cure -- End of Frank McDermott's profile, and end of Chapter 3: Mortality. -- Profile. Robert Doyle: Making government work -- End of Robert Doyle's profile, and end of Chapter 4: Change. -- Profile. Tony Walker: When time matters -- End of Tony Walker's profile. Resume regular text. -- Profile. Mark Fitzgerald: Never standing still -- End of Mark Fitzgerald's profile. Resume regular text. -- Profile. Peter Cameron: Counting and being accountable -- End of Peter Cameron's profile. Resume regular text. -- Profile. Belinda Gabbe: Lives worth living -- End of Belinda Gabbe's profile. Resume regular text. -- End matter -- Appendices -- Appendix 1: Victorian Parliamentary Road Safety Committee Inquiries -- Appendix 2: Members of the Consultative Committee on Road Traffic Fatalities (CCRTF) -- Appendix 3: Members of the Ministerial Taskforce on Trauma and Emergency Services -- Appendix 4: Groups within the Ministerial Taskforce on Trauma and Emergency Services -- Appendix 5: Other groups and individuals involved in producing the RoTES report -- Appendix 6: The Victorian State Trauma Committee -- References -- Index.
    Weitere Ausg.: ISBN 1-925495-79-5
    Sprache: Englisch
    Schlagwort(e): Electronic books.
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  • 10
    Online-Ressource
    Online-Ressource
    Singapore : Springer Singapore Pte. Limited
    UID:
    kobvindex_INTEBC5471159
    Umfang: 1 online resource (332 pages)
    Ausgabe: 1st ed.
    ISBN: 9789811088186
    Serie: Management for Professionals Series
    Anmerkung: Intro -- Preface -- References -- Contents -- List of Figures -- List of Tables -- Part I Introduction -- 1 Market Segmentation -- 1.1 Strategic and Tactical Marketing -- 1.2 Definitions of Market Segmentation -- 1.3 The Benefits of Market Segmentation -- 1.4 The Costs of Market Segmentation -- References -- 2 Market Segmentation Analysis -- 2.1 The Layers of Market Segmentation Analysis -- 2.2 Approaches to Market Segmentation Analysis -- 2.2.1 Based on Organisational Constraints -- 2.2.2 Based on the Choice of (the) SegmentationVariable(s) -- 2.3 Data Structure and Data-Driven Market Segmentation Approaches -- 2.4 Market Segmentation Analysis Step-by-Step -- References -- Part II Ten Steps of Market Segmentation Analysis -- 3 Step 1: Deciding (not) to Segment -- 3.1 Implications of Committing to Market Segmentation -- 3.2 Implementation Barriers -- 3.3 Step 1 Checklist -- References -- 4 Step 2: Specifying the Ideal Target Segment -- 4.1 Segment Evaluation Criteria -- 4.2 Knock-Out Criteria -- 4.3 Attractiveness Criteria -- 4.4 Implementing a Structured Process -- 4.5 Step 2 Checklist -- References -- 5 Step 3: Collecting Data -- 5.1 Segmentation Variables -- 5.2 Segmentation Criteria -- 5.2.1 Geographic Segmentation -- 5.2.2 Socio-Demographic Segmentation -- 5.2.3 Psychographic Segmentation -- 5.2.4 Behavioural Segmentation -- 5.3 Data from Survey Studies -- 5.3.1 Choice of Variables -- 5.3.2 Response Options -- 5.3.3 Response Styles -- 5.3.4 Sample Size -- 5.4 Data from Internal Sources -- 5.5 Data from Experimental Studies -- 5.6 Step 3 Checklist -- References -- 6 Step 4: Exploring Data -- 6.1 A First Glimpse at the Data -- 6.2 Data Cleaning -- 6.3 Descriptive Analysis -- 6.4 Pre-Processing -- 6.4.1 Categorical Variables -- 6.4.2 Numeric Variables -- 6.5 Principal Components Analysis -- 6.6 Step 4 Checklist -- References , 7 Step 5: Extracting Segments -- 7.1 Grouping Consumers -- 7.2 Distance-Based Methods -- 7.2.1 Distance Measures -- 7.2.2 Hierarchical Methods -- Example: Tourist Risk Taking -- 7.2.3 Partitioning Methods -- 7.2.3.1 k-Means and k-Centroid Clustering -- 7.2.3.2 ``Improved'' k-Means -- 7.2.3.3 Hard Competitive Learning -- 7.2.3.4 Neural Gas and Topology Representing Networks -- 7.2.3.5 Self-Organising Maps -- 7.2.3.6 Neural Networks -- 7.2.4 Hybrid Approaches -- 7.2.4.1 Two-Step Clustering -- 7.2.4.2 Bagged Clustering -- 7.3 Model-Based Methods -- 7.3.1 Finite Mixtures of Distributions -- 7.3.1.1 Normal Distributions -- 7.3.1.2 Binary Distributions -- 7.3.2 Finite Mixtures of Regressions -- Example: Australian Travel Motives -- 7.3.3 Extensions and Variations -- 7.4 Algorithms with Integrated Variable Selection -- 7.4.1 Biclustering Algorithms -- Example: Australian Vacation Activities -- 7.4.2 Variable Selection Procedure for Clustering BinaryData (VSBD) -- Example: Australian Travel Motives -- 7.4.3 Variable Reduction: Factor-Cluster Analysis -- 7.5 Data Structure Analysis -- 7.5.1 Cluster Indices -- 7.5.1.1 Internal Cluster Indices -- 7.5.1.2 External Cluster Indices -- 7.5.2 Gorge Plots -- 7.5.3 Global Stability Analysis -- Example: Tourist Risk Taking -- 7.5.4 Segment Level Stability Analysis -- 7.5.4.1 Segment Level Stability Within Solutions -- 7.5.4.2 Segment Level Stability Across Solutions -- 7.6 Step 5 Checklist -- References -- 8 Step 6: Profiling Segments -- 8.1 Identifying Key Characteristics of Market Segments -- 8.2 Traditional Approaches to Profiling Market Segments -- 8.3 Segment Profiling with Visualisations -- 8.3.1 Identifying Defining Characteristics of MarketSegments -- 8.3.2 Assessing Segment Separation -- 8.4 Step 6 Checklist -- References -- 9 Step 7: Describing Segments -- 9.1 Developing a Complete Picture of Market Segments , 9.2 Using Visualisations to Describe Market Segments -- 9.2.1 Nominal and Ordinal Descriptor Variables -- 9.2.2 Metric Descriptor Variables -- 9.3 Testing for Segment Differences in Descriptor Variables -- 9.4 Predicting Segments from Descriptor Variables -- 9.4.1 Binary Logistic Regression -- 9.4.2 Multinomial Logistic Regression -- 9.4.3 Tree-Based Methods -- 9.5 Step 7 Checklist -- References -- 10 Step 8: Selecting (the) Target Segment(s) -- 10.1 The Targeting Decision -- 10.2 Market Segment Evaluation -- 10.3 Step 8 Checklist -- References -- 11 Step 9: Customising the Marketing Mix -- 11.1 Implications for Marketing Mix Decisions -- 11.2 Product -- 11.3 Price -- 11.4 Place -- 11.5 Promotion -- 11.6 Step 9 Checklist -- References -- 12 Step 10: Evaluation and Monitoring -- 12.1 Ongoing Tasks in Market Segmentation -- 12.2 Evaluating the Success of the Segmentation Strategy -- 12.3 Stability of Segment Membership and Segment Hopping -- 12.4 Segment Evolution -- Example: Winter Vacation Activities -- 12.5 Step 10 Checklist -- References -- A Case Study: Fast Food -- A.1 Step 1: Deciding (not) to Segment -- A.2 Step 2: Specifying the Ideal Target Segment -- A.3 Step 3: Collecting Data -- A.4 Step 4: Exploring Data -- A.5 Step 5: Extracting Segments -- A.5.1 Using k-Means -- A.5.2 Using Mixtures of Distributions -- A.5.3 Using Mixtures of Regression Models -- A.6 Step 6: Profiling Segments -- A.7 Step 7: Describing Segments -- A.8 Step 8: Selecting (the) Target Segment(s) -- A.9 Step 9: Customising the Marketing Mix -- A.10 Step 10: Evaluation and Monitoring -- B R and R Packages -- B.1 What Is R? -- B.1.1 A Short History of R -- B.1.2 R Packages -- B.1.3 Quality Control -- B.1.4 User Interfaces for R -- B.2 R Packages Used in the Book -- B.2.1 MSA -- B.2.2 flexclust -- B.2.3 flexmix -- B.2.4 Other Packages -- C Data Sets Used in the Book , C.1 Tourist Risk Taking -- C.2 Winter Vacation Activities -- C.3 Australian Vacation Activities -- C.4 Australian Travel Motives -- C.5 Fast Food -- Glossary -- References -- Index
    Weitere Ausg.: Print version Dolnicar, Sara Market Segmentation Analysis Singapore : Springer Singapore Pte. Limited,c2018 ISBN 9789811088179
    Sprache: Englisch
    Schlagwort(e): Electronic books
    URL: Full-text  ((OIS Credentials Required))
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