UID:
kobvindex_INT0000851
Format:
294 pages :
,
richly illustrated (chiefly colour) ;
,
32.5 cm.
Edition:
3rd edition.
ISBN:
9780500515730 (hbk.)
,
0500515735 (hbk.)
Uniform Title:
Surprise me : Editorial-Design (German original title).
Content:
MACHINE-GENERATED SUMMARY NOTE: "What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, this book, now updated with a new chapter covering independent magazines and revised illustrations throughout, presents a huge range of examples from an amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. Horst Moser discusses the design challenges facing art directors today, showcasing the most successful solutions, from the cutting edge of modern style to classic techniques. With over 1,000 colour illustrations, it is an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design." --
Note:
INDEX NOTE: Includes index.
,
MACHINE-GENERATED CONTENTS NOTE: Foreword • Theoretical Foundations Brodovitch 8 Art Directors 10 Sketching 12 Layout Variations 14 Editorial Cooperation 16 • Practical Foundations Grid Systems 18 Manuals and Sample Pages 22 Formats 24 Refinements 28 The Avenue Box 36 Picture Frames 38 • Covers Visual Metasystems 40 Innovation 44 Introduction to Cover Design 46 Copies and Quotes 48 Capital 51 Independent Magazines 52 Jurassic Park 60 Running Jokes 62 Cover Photos 68 Portraits 68 Multiple Pictures 78 Cover Design 82 Typographical Covers 86 Illustrated Covers 92 Special Forms 96 • Logos Introduction to Logo Design 100 Red Labels 102 White Stripes 103 Permanent Change 104 Handwritten Logos 108 Unusual Logo Positions 110 • Inside Pages: Introduction to Inside Layout; How Not to Get Started; Typography Headline and Standfirst Combinations 116 Section Headings 124 Page Numbers 128 Initial Letters 132 Subheadings 136 Quotes 140 Captions 144 Tables 148 Charts 152 Boxes 156 Infographics Types of Page Editorial 160 Contents 164 Products 170 Columns 176 Imprint 178 Dividers 180 Themes Introduction 182 Fashion 186 Erotica 204 Health and Beauty 212 Sport 218 Transport 224 Computers 228 Business 232 Art 236 Literature 240 Travel 244 Gardening 248 Architecture, Interior Design and Living 252 Food and Drink 264 People 270 Reportage 276 Portfolios 282 • Spine Design • Indexes.
,
LANGUAGE NOTE: translation of: Surprise me : Editorial-Design. 3. Auflage. Mainz: Verlag Hermann Schmidt, 2008.
Language:
English
Keywords:
Handbooks and manuals
;
Case studies
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