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  • 2010-2014  (12)
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  • 11
    Online-Ressource
    Online-Ressource
    Cambridge : Cambridge University Press
    UID:
    kobvindex_INT71196
    Umfang: 1 online resource (361 pages)
    Ausgabe: 1st ed.
    ISBN: 9781107008892 , 9781139203463
    Inhalt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success
    Anmerkung: Intro -- Halftitle page -- Title page -- Copyright page -- Contents -- List of figures -- List of tables -- Preface -- Illustration credits and acknowledgements -- Chapter 1 Global e-commerce opportunities and challenges -- Global e-commerce opportunities -- Global e-commerce challenges -- Socio-cultural environment -- Impact of language and culture on website and content design -- Geopolitical environment -- Legal environment -- Economic environment -- Conclusion -- Chapter 2 International e-business expansion and market entry strategies -- The new multinationals -- International e-business strategic factor markets -- Internationalization challenges -- Internationalization approaches -- Achieving international e-business expansion -- Foreign market entry modes -- Chapter 3 Global online consumer segmentation -- Segmentation approaches -- Importance of segmentation -- Global online user segments -- BRIC online consumers -- Identifying global customers using global CRM -- Segmentation for optimizing web localization efforts -- Global online consumer segmentation model -- Global consumer trends -- Conclusion -- Chapter 4 Web globalization strategies -- Web globalization challenges -- Web globalization dilemma 1: standardization or localization? -- Web globalization dilemma 2: to centralize or to decentralize? -- Web globalization dilemma 3: in-house versus outsourcing -- Web globalization dilemma 4: level of localization -- Web globalization dilemma 5: in which languages to localize? -- Web globalization dilemma 6: what skill set is needed for web globalization? -- Global strategies for successful web globalization efforts -- Conclusion -- Chapter 5 Developing international websites: internationalization -- Developing international websites -- Website globalization, internationalization, localization, and translation -- Unicode , Assessing web localization efforts: the localization score card -- Research highlight: assessing the impact of cultural adaptation on international website acceptance -- Assessing web globalization costs -- Chapter 10 Strategic industry insights and emerging localization trends -- Introduction -- The mobile web -- Challenges presented by the mobile interface -- Tips for adapting content for the mobile web -- The growing crowdsourcing trend -- Strategic industry insight 1: community translation -- Strategic industry insight 2: emerging machine translation technologies -- Strategic industry insight 3: game localization's challenges and opportunities -- Web globalization resources -- Index , Why internationalize (i18n)? -- What does internationalization (i18n) entail? -- Internationalization checklist -- Writing for an international audience -- Darwin Information Typing Architecture (DITA) -- Preparing documents for translation -- Chapter 6 Effectively localizing international websites -- Importance of website localization -- Website localization challenges -- Locating international websites -- What is culture? -- Culturally customizing websites: importance of semiotics -- Culturally customizing websites: importance of cultural values -- Culturally customizing writing styles -- Chapter 7 Managing a web globalization value chain -- The value chain concept -- Web globalization value chain components -- Pre-value-chain analysis -- Support layer of the web globalization value chain -- Primary activity 1: internationalization -- Primary activity 2: localization -- Primary activity 3: testing -- Primary activity 4: global content management -- Coordinating the web globalization value chain: localization project management -- Agile development for localization efficiencies -- Case study: localization management at Compuware-Changepoint -- Chapter 8 Optimizing international websites -- Introduction -- Optimizing via content management systems -- Optimizing through a translation management system -- Case study: 1& -- 1 Internet AG implementing a translation management system for efficiency gains -- International search engine optimization -- Keywords for local and multilingual sites -- Linking strategies for local and international sites -- Case study: Marina Bay Sands, Singapore, developing a multilingual web presence -- Chapter 9 Assessing web globalization efforts -- Global website usability issues -- Web usability guidelines -- Web analytics for international web assessment -- Measuring international website acceptance
    Weitere Ausg.: Print version Singh, Nitish Localization Strategies for Global E-Business Cambridge : Cambridge University Press,c2011 ISBN 9781107008892
    Sprache: Englisch
    Schlagwort(e): Electronic books
    URL: FULL  ((OIS Credentials Required))
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 12
    Online-Ressource
    Online-Ressource
    Oxford : Taylor and Francis Group
    UID:
    kobvindex_INT71437
    Umfang: 1 online resource (273 pages)
    Ausgabe: 1st ed.
    ISBN: 9780415682206 , 9781136342509
    Serie: Routledge International Studies in Money and Banking Series
    Inhalt: The banking crises in 2007-10 are not exceptional. There have been many such crises in the past in both developed countries and emerging economies. A banking crisis can be related to solvency or liquidity (or both). This book focuses on banking crisis and liquidity. This book starts from basics and gradually builds up with very few technicalities. Though the analysis is primarily theoretical, we provide a historical background, a macroeconomic perspective, and policy implications for both closed and open economies.
    Anmerkung: Cover -- Banking Crises, Liquidity,and Credit Lines -- Copyright -- Contents -- List of illustrations -- Preface -- Acknowledgements -- 1. Introduction -- 1.1 A perspective on banking crises, liquidity, and credit lines -- 1.2 A glimpse of the main contents -- 1.3 Plan of the book -- 2. Bank solvency and systemic stability -- 2.1 Diversifiable risks -- 2.2 Non-diversifiable risks and capital -- 2.3 Non-diversifiable risks and liquidity -- 3. The rationale for demand deposits (and short-term funds) -- 3.1 Demand deposits as money -- 3.2 Demand deposits for consumption smoothing -- 3.3 Demand deposits as a check on moral hazard -- 4. Literature review, and the road ahead -- 4.1 Banking crises and liquidity -- 4.2 Credit lines -- 4.3 The road ahead -- Appendix: storage technology -- 5. Near-systemic bank runs, given a flexible more-reputed bank -- 5.1 Reserves -- 5.2 Liquid loans: purchase of loans by the more-reputed bank -- 5.3 Illiquid loans: near lender of last resort -- 5.4 Illiquid loans: line of credit from the more-reputed bank -- 5.5 A model of a possible market for lines of credit -- 5.6 Price-level stability and near-systemic bank runs -- 5.7 A two-way credit line and a mediator -- 5.8 Competition and stability -- 6. Systemic bank runs, given a flexible central bank -- 6.1 Reserves -- 6.2 Liquid loans: purchase of loans by the central bank -- 6.3 Illiquid loans: lender of last resort -- 6.4 Illiquid loans: lines of credit from the central bank -- 6.5 A model of possible quasi-market for lines of credit -- 6.6 Price-level stability and systemic bank runs -- 6.7 Systemic runs and near-systemic runs: a comparison -- 6.8 Hypothetical and actual central banks, past and present -- 7. Systemic bank runs under the gold standard -- 7.1 Gold reserves -- 7.2 Liquid loans: purchase of loans by the 'gold company' , 13. One hundred per cent reserve banking, and the nature of inefficiency -- 13.1 The nature of inefficiency -- 13.2 Credit creation by the commercial banking system -- 13.3 Credit creation by the entire banking system -- 14. More on banking crises and liquidity -- 14.1 Endogenous narrow banking -- 14.2 Pseudo liquidity crunch -- 14.3 Run on currency (redeemable and irredeemable) -- 14.4 An alternative to a possible positive effect of bank runs -- 14.5 Demand deposits and time deposits -- 14.6 Deposit insurance for reasons other than liquidity -- 15. Theory and experience -- 15.1 The Great Depression -- 15.2 The East Asian crisis of 1997-98 -- 15.3 The financial crisis of 2008 -- 15.4 Policy lessons -- 16. Conclusions -- 16.1 Summary -- 16.2 General overview -- Notes -- Bibliography -- Index , 7.3 Illiquid loans: hypothetical lender of last resort -- 7.4 Illiquid loans: a line of credit from the 'gold company' -- 7.5 A credit line model and a plausible market failure -- 7.6 Market price of gold, and systemic bank runs -- 7.7 'Gold company' and central bank: a comparison -- 8. Implications of inelastic supply of desired assets -- 8.1 Inelastic issue of deposits by the rigid more-reputed bank -- 8.2 Inelastic issue of currency by the rigid central bank -- 8.3 Inelastic supply of gold under the gold standard -- 8.4 Inelastic supply of desired assets, and the real sector -- 9. Bank runs, portfolio choice, and adjustment mechanism -- 9.1 Banking crisis vis-à-vis stock market crash -- 9.2 Flex-price assets and fix-price assets -- 9.3 Price elasticity of supply, and non-price elasticity of supply -- 9.4 Redemption and exchange: a distinction I -- 9.5 Price adjustment and quantity adjustment -- 9.6 Deposit insurance for reasons of liquidity -- 10. Bank runs, liquidity, and consumption smoothing -- 10.1 Redemption and exchange: a distinction II -- 10.2 Real and non-real liquidity shock -- 10.3 Consumption smoothing in a broad perspective -- 10.4 Liquidity shocks in the pre-1983 and the post- -- 10.5 Market liquidity, funding liquidity, and bank runs -- 10.6 Two types of lines of credit -- Appendix: inside liquidity, outside liquidity, and bank runs -- 11. Bank runs and the broad policy framework -- 11.1 Narrow monetary policy -- 11.2 Extended fiscal policy -- 11.3 Government's budget constraint -- 12. Sudden capital outflow, emerging economies, and credit lines -- 12.1 International near-systemic bank runs -- 12.2 Two countries with the same numeraire -- 12.3 Two countries with different numeraire -- 12.4 International central bank - pros and cons -- 12.5 Extending the basic analysis
    Weitere Ausg.: Print version Singh, Gurbachan Banking Crises, Liquidity, and Credit Lines Oxford : Taylor & Francis Group,c2012 ISBN 9780415682206
    Sprache: Englisch
    Schlagwort(e): Electronic books
    URL: FULL  ((OIS Credentials Required))
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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