Format:
XVII, 774 S.
,
graph. Darst.
Edition:
9. ed.
ISBN:
0470050764
,
9780470050767
Language:
English
Subjects:
Economics
Keywords:
Marktforschung
;
Marketingforschung
URL:
Beschreibung für Leser
Author information:
Aaker, David A. 1938-
Author information:
Kumar, V. 1957-
Author information:
Day, George S. 1937-
Bookmarklink