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  • Berlin International  (12)
  • BLDAM-Baudenkmalpflege  (4)
  • Stiftung FVV
  • Villegas, Erick Behar,  (12)
  • Monheim, Florian  (4)
Type of Medium
Language
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Subjects(RVK)
  • 1
    UID:
    b3kat_BV004453797
    Format: 119 S. , überw. Ill., Kt., graph. Darst.
    ISBN: 377012801X
    Language: German
    Subjects: Art History
    RVK:
    Keywords: Deutschland ; Dorfkirche ; Bildband ; Bildband ; Bildband ; Bildband
    Author information: Monheim, Florian 1963-
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  • 2
    UID:
    kobvindex_INTbi00005151
    Format: 129 pages : , illustrations ; , 21 × 29.7 cm.
    Content: AUTHOR-SUPPLIED ABSTRACT: Abstract: This research paper focuses on identifying customer needs in the Dutch sports nutrition market and exploring the factors that influence customer purchasing decisions. It also examines how brands satisfy customer wants and needs by using a customer journey. The study centers around NXT Level Sports Nutrition, a Dutch sports nutrition brand, as an example of how brands can fulfill customer wants and needs. The research begins with a company and market overview, followed by a literature review on branding concepts, customer wants and needs, and the customer decision-making process. The marketing mix (4Ps) and customer journey are utilized to analyze the results and provide future recommendations for NXT Level Sports Nutrition. The research methodology includes desk research through literature reviews, internal and external analyses, and field research conducted in the form of interviews. The findings indicate that (potential) customers require educational content about sports nutrition before considering a purchase. The results also highlight the impact of branding on (potential) customers, particularly during the consideration phase. The ultimate purchasing decision is significantly influenced by product, price, place, and promotion. Understanding customers' wants and needs enables brands to personalize marketing strategies and cater to specific target audiences. Keywords: customer needs, sports nutrition market, customer purchasing decisions, branding, customer journey, NXT Level Sports Nutrition, marketing mix, 4Ps, target audiences, literature review, customer decision-making process, desk research, field research, interviews.
    Note: DISSERTATION NOTE: Bachelor of Arts thesis in Business Administration - International Management & Marketing, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents Table of Figures iii Abstract iv 1. Introduction 1.1. Background 1.1.1. Company overview 1.1.2. Market overview 1.2. Problem statement 1.3. Research aims 1.4. Research objectives 1.5. Theoretical Framework 2. Literature Review 2.1. Sports nutrition 2.2. The concept of branding 2.2.1. Brand identity 2.3. Customer wants and needs 2.4. Customer decision-making process 3. Methodology 3.1. The marketing mix 3.2. Customer journey 4. Results 4.1. Desk research 4.2. Field research 4.3. Research design 5. Results 5.1. Background 5.1.1. Company overview 5.1.2. Market overview 5.2. Problem statement 5.3. Research aims 5.4. Research objectives 5.5. Desk research 5.6. Internal analysis 5.7. External analysis 5.7.1. Trends and developments: sports nutrition 5.7.2. Competitor analysis 5.7.3. Competitors general 4Ps 5.8. Results field research 5.8.1. Interviews 6. Discussion and Conclusion 6.1. Discussion of results 6.2. Conclusion 6.3. Limitations 6.4. Future suggestions References 46 Appendix A 52 Appendix B 53 Appendix C 55 Appendix D 57 Appendix E 59 Appendix F 60 Appendix G 61
    Language: Undetermined
    Keywords: Academic theses
    URL: FULL
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  • 3
    UID:
    kobvindex_INTbi00005163
    Format: 92 pages : , illustrations ; , 21 × 29.7 cm.
    Content: AUTHOR-SUPPLIED ABSTRACT: Abstract: As a phenomenon, inflation has recently been on the rise across the globe. In the cases of some developed countries, inflation levels are reaching levels not seen in at least the previous two decades. According to Reinhart & Von Luncker (2022), across the globe, both in developing and developed countries, the world is faced with inflation above 5% on an annualized basis. By reviewing past periods of inflation throughout history, the paper intends to isolate key causes, as well as provide potential solutions and suggestions to help tackle the problem. The research will focus on both qualitative and quantitative factors that influence inflation. The quantitative part will include a time-series analysis of CPI data, interest rates, and money supply, among other variables, to find correlations that precede inflation. The qualitative part will examine geopolitical realities, psychology, and government policies. Additionally, the paper will explore the difference in perception of inflation among various economic schools and how they have influenced monetary policy. Although the paper will include examples of hyperinflation and information about inflation in the early-modern and modern periods, the main focus will be on the time period from 1960-2022, primarily pertaining to the G20 countries. The analysis will rely on data obtained from the OECD, IMF, and World Bank databases, as well as relevant central banks. The goal of the research is to provide policy makers today with useful suggestions and methods to combat inflation by identifying common trends and patterns among the analyzed examples. Two primary aspects will be considered: policy errors and external factors leading up to inflationary periods, and the responses to inflation by economic policy makers and governments, assessing their effectiveness in suppressing the phenomenon. Keywords: inflation, developed countries, causes, solutions, qualitative factors, quantitative factors, time-series analysis, CPI data, interest rates, money supply, geopolitical realities, psychology, government policies, economic schools, monetary policy, hyperinflation, G20 countries, policy makers.
    Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents Introduction .................................................................................................................. 1 Section I 1. Defining Inflation ................................................................................................. 2 2. Hyperinflations in the Modern Era ........................................................................ 9 Section II Review of Existing Literature .................................................................................. 12 Section III Methodology ......................................................................................................... 16 Results ................................................................................................................... 20 Section IV Current Reality .................................................................................................... 45 Causes of Today's Inflation ................................................................................... 46 Section V Discussion ........................................................................................................... 51 Conclusion ................................................................................................................. 55 Appendix ................................................................................................................... 56 References ................................................................................................................. 72 Figures ...................................................................................................................... 90 Table of Contents
    Language: Undetermined
    Keywords: Academic theses
    URL: FULL
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  • 4
    UID:
    kobvindex_LDBb01744
    Format: 144 S. : überw. Ill.
    ISBN: 3770128214
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  • 5
    Book
    Book
    Köln :Greven
    UID:
    kobvindex_LDBb00639
    Format: 158 S. : überw. Ill.
    ISBN: 3774303290
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  • 6
    Book
    Book
    München ; Berlin :Dt. Kunstverl.
    UID:
    kobvindex_LDBb22322
    Format: 31 S. : zahlr. Ill., graph. Darst.
    Edition: 1. Aufl.
    Series Statement: DKV-Kunstführer
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  • 7
    UID:
    kobvindex_INTbi00005353
    Format: 72 pages : , illustrations ; , 21 × 29.7 cm.
    Content: AI-GENERATED ABSTRACT: Abstract: Purpose - The purpose of this thesis is to explore how food logistic firms in Berlin responded to the recent challenges of inflation and the COVID-19 pandemic. Design/methodology/approach - A qualitative research methodology was used in the study, which involved conducting one-on-one interviews with food logistic companies in Berlin. Thematic analysis was applied to analyze the interview data and identify recurring themes related to the firm’s responses and adaptations during the challenges of inflation and the COVID-19 pandemic. The merger of qualitative data collection and thematic analysis allows for a comprehensive exploration of the participant ́s perspectives and experiences. Findings - The interviews with food logistics companies in Berlin provide insightful information about their responses and adaptations to inflation and the COVID-19 outbreak. With a priority on securing logistical spaces in advance and investing in digitization for supply chain flexibility, the challenges of managing pricing strategies, margins, and demand elasticity were highlighted. Originality/value - This thesis adds to the existing literature by providing a comprehensive exploration of how food logistic companies in Berlin react to the challenges of inflation and the COVID-19 pandemic. Thematic analysis and the qualitative research approach used in this study provide insightful understandings of the different approaches and adaptations adopted by these organizations under these special circumstances. Keywords: food logistic firms, Berlin, inflation, COVID-19 pandemic, supply chain, Qualitative
    Note: DISSERTATION NOTE: Bachelor of Arts thesis in International Management & Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1 Introduction ......................................................................................... 1-1 2 Literature Review ................................................................................. 2-13 2.1 Background ................................................................................... 2 2.1.1 Why Is Berlin Such a Hub ...................................................... 2 2.1.2 How the Pandemic Started and Affected Germany/world ....... 3 2.2 Theoretical Framework .................................................................. 3 2.2.1 the Impact of the Covid-19 Pandemic on Logistics Companies 2.2.1.1 Social Distancing Regulations ........................................ 3 2.2.1.2 Labor Shortages & Lockdown ...................................... 4 2.2.1.3 Impact on Transportation Roads ................................. 5 2.2.2 the Impact of Inflation on Logistic Companies ....................... 8 2.2.2.1 Inflationary Pressures and Pricing Strategies ............... 8 3 Methodology ....................................................................................... 14-17 3.1 Data Collection & Sampling Strategy ............................................ 14 3.2 Thematic Analysis ........................................................................ 15 3.3 Ethical Considerations .................................................................. 15 3.4 Limitations ................................................................................... 16 4 Findings .............................................................................................. 18-28 4.1 Respondents ................................................................................. 18 4.1.1 Harun Cicek, as Gemüse Gmbh ...................................... 18 4.1.2 Hüseyin Akin, Gsm Import Export Gmbh .......................... 19 4.1.3 Stephan Lotz, Lykos Gmbh .............................................. 19 4.1.4 Sven Kirchner, Peter Keuthmann Gmbh ............................. 20 4.2 Results & Analysis ....................................................................... 20 4.2.1 the Covid-19 Pandemic .................................................. 21 4.2.2 Inflation .............................................................................. 23 4.2.3 Strategies and Adaptations ................................................. 26 4.2.4 Future Outlook .................................................................... 27 5 Discussion ........................................................................................... 29-32 5.1 Summary of Findings and Discussion ............................................ 29 5.1.1 Supply Chain Resilience and Safety Compliance ................. 29 5.1.2 Impact of Inflation on Food Logistics ................................... 30 5.1.3 Consumer Behavior and Market Changes ............................ 30 5.1.4 Future Outlook .................................................................... 30 5.2 Discussion and Implications .......................................................... 31 5.3 Method & Limitations ................................................................... 32 6 Conclusion ........................................................................................... 33 7 References ........................................................................................... 34-37 8 Appendix ............................................................................................. Usb-stick
    Language: Undetermined
    Keywords: Academic theses
    URL: FULL
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  • 8
    UID:
    kobvindex_INTbi00005349
    Format: 59 pages : , illustrations ; , 21 × 29.7 cm.
    Content: AI-GENERATED ABSTRACT: Abstract This thesis discusses how framing communication with customers using Jungian archetypes has psychological, philosophical, and physiological benefits in individuals and companies. Jungian archetypes were theorized by Carl Jung as an answer to Friedrich Nietzsche’s question regarding where individuals are to derive values from in the absence of “Christian values” in a post-God world. This thesis discusses the origins of the archetypal theory, including a philosophical and psychological analysis, and the influences of Carl Jung—namely, Nietzsche and Freud. As well, this thesis considers the theory of Carl Jung regarding the abstraction of value and meaning from the unconscious, and how in that process, the archetypal theory is derived. An analysis of the work of Jordan Peterson in his book Maps of Meaning: The Architecture of Belief is also undertaken in which he discusses the physiological processes of the mind regarding stories and archetypes. Archetypes not only give meaning to a person when they integrate an archetypal story in their life—either willingly or through the encounter of a product that imbues that story—but they also have psychological and physiological benefits; the process undergone by the mind when transforming something “unknown” to something “known”—through an archetypal story—is proven to be beneficial to the mind, even reducing anxiety levels in individuals. Jungian archetypes were designed not only to bring meaning and “re-store” values in people’s lives, but also so that companies can harness their power, help individuals—customers—find that meaning, and create loyal customers. Keywords: Jungian archetypes, Carl Jung, Friedrich Nietzsche, values, philosophy, psychology, physiology, Jordan Peterson, Maps of Meaning, customer communication
    Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE:
    Language: Undetermined
    Keywords: Academic theses
    URL: FULL
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  • 9
    UID:
    kobvindex_INTbi00005175
    Format: 40 pages : , illustrations ; , 21 × 29.7 cm.
    Content: AI-GENERATED ABSTRACT: Abstract: This paper aims to build a machine learning model to forecast consumer revenge spending behavior in the post Covid-19 travel industry. Covid-19 has created a new phenomenon “Revenge Spending”, where consumers spend excessively in order to compensate for the negative emotion and constraint experienced during the pandemic. This study utilized travel related factors like travel intentions and financial variables to train the machine learning models which included Logistic Regression, Random Forest and Decision Trees. To evaluate which predictive model performs the best in predicting consumer revenge spending behavior in post pandemic travel, cross-validation techniques, accuracy, precision, recall, F1-score, and AUC-ROC metrics were used. The findings of the study bring a meaningful understanding of consumer revenge spending behavior in travel and offer some insight on the key features that are influencing this behavior. Keywords: consumer revenge spending, post Covid-19, travel industry, machine learning, Logistic Regression, Random Forest, Decision Trees, predictive modeling, evaluation metrics, travel behavior
    Note: DISSERTATION NOTE: Bachelor of Arts thesis in Digital Business & Management, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents abstract..........................................................................2 1. Introduction.................................................................2 2. Literature Review..........................................................3 2.1. Definition of Consumer Revenge Spending Behavior.............3 2.2. Consumer Revenge Spending Behavior in Travel.................4 2.3. the Significance of Understanding Change in Consumer Behavior in the Post Covid-19 Travel Industry...................4 2.4. Utilizing Machine Learning Techniques to Predict Consumer Behavior.................................................................5 2.5. Machine Learning Approaches: Strengths and Limitations.....6 2.6. Evaluation Metrics.....................................................8 2.7. Research Gaps and Limitation......................................8 2.8. Hypotheses Development............................................9 3. Method...................................................................10 3.1. Survey Design and Approach......................................11 3.2. Data Collection Process.............................................12 3.3. Data Pre-processing...................................................12 3.4. Machine Learning Methods.........................................13 4. Data Analysis..............................................................13 4.1. Overview of the Dataset and Data Exploration.....................13 4.2. Testing 1st Hypothesis: Revenge Spending & Desire of Travel.20 4.3. Testing 2nd Hypothesis: Cautious Spending & Financial Factors21 4.4. Correlation of Revenge Spending & All Variables................22 4.5. Feature Selection......................................................23 5. Results...................................................................25 5.1. Model Performance and Comparison...............................25 5.2. Cross-validation.......................................................26 5.3. Testing Final Hypothesis.............................................27 6. Discussion.................................................................28 6.1. Theoretical Implications..............................................28 6.2. Practical Implications................................................28 6.3. Limitations and Future Research...................................29 7. Conclusion.................................................................29 references...................................................................31 appendix 1 - List of Variables - Explanation..............................34 appendix 2 - Survey..........................................................35
    Language: Undetermined
    Keywords: Academic theses
    URL: FULL
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  • 10
    UID:
    kobvindex_INTbi00005314
    Format: 39 pages : , illustrations ; , 21 × 29.7 cm.
    Content: AI-GENERATED ABSTRACT: Abstract: “There are decades where nothing happens; and there are weeks where decades happen”, (Lenin, n.d.), and how can a country tailor its marketing strategies around multiple crises is a question to be asked. The research will offer an in-depth examination of various spheres of interest, focusing on three digital media campaigns within the context of Turkey as a touristic destination. Amadeus IT Group's data will be utilized for the study, and statistical analysis will be conducted to investigate the effectiveness and the impact of these campaigns on the traveller's decision-making process. Unexpected findings will shift the existing paradigm, leading to a second round of investigation to further understand these results. Upon the potential event of failing to report positive results, a set of conclusions will be drawn, and these findings will subsequently lead to various recommendations, which form the core emphasis of this study. This research intends to contribute to the body of knowledge by providing insights into how a country's marketing strategies can be adapted, and moreover, and how a country should evaluate itself before demanding media services. In the realm of digital marketing, the study can help marketers understand how to better tailor their strategies to suit different types of customers, but moreover the existing need for exploration with a focus on campaign metrics. Keywords: crisis marketing, digital media campaigns, Turkey, tourism, Amadeus IT Group, statistical analysis, decision-making, digital marketing strategies, campaign metrics, media services evaluation
    Note: DISSERTATION NOTE: Bachelor of Arts thesis in International Management & Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction...........................................................2 1.1 Research Problem..................................................2 1.2 Research Objectives................................................2 1.3 Research Questions................................................2 1.4 Scope and Limitations..............................................2 1.5 Significance of the Study..........................................2 2. Literature Review.....................................................3 2.1 Literature Review..................................................3 2.2 Theoretical Framework.............................................3 2.3 the Consumption of Tourism........................................3 2.4 Criticism of Tourism...............................................3 2.5 Low-probability Events............................................3 2.6 Tourism in Turkey..................................................3 2.7 Persistent Events..................................................3 2.8 Amadeus and Amadeus Campaign......................................3 3. Methodology...........................................................4 3.1 Research Design....................................................4 3.2 Quantitative Techniques............................................4 3.3 Qualitative Techniques.............................................4 4. Findings..............................................................5 4.1 Correlation Analysis...............................................5 4.2 T-test Analysis....................................................5 4.3 Supporting Arguments...............................................5 5. Conclusion.............................................................6 6. References.............................................................7 7. Appendix...............................................................8 7.1 Interview..........................................................8
    Language: Undetermined
    Keywords: Academic theses
    URL: FULL
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