Format:
XV, 249 S.
,
graph. Darst.
Edition:
2. ed.
Edition:
Online-Ausg. Berlin [u.a.] DeGruyter 2013 Online-Ressource Ebook-Paket Oldenbourg/Akademie. BWL, VWL
ISBN:
9783486723328
Content:
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Note:
In English
Additional Edition:
ISBN 9783486736168
Additional Edition:
ISBN 9783486723328
Additional Edition:
Erscheint auch als Druck-Ausgabe Diehlmann, Jens Automotive management München : Oldenbourg Verlag, 2013 ISBN 3110489309
Additional Edition:
ISBN 9783110489309
Additional Edition:
ISBN 3486723324
Additional Edition:
ISBN 9783486723328
Language:
English
Subjects:
Economics
Keywords:
Kraftfahrzeugindustrie
;
Strategisches Management
;
Zukunft
DOI:
10.1524/9783486736168
URL:
Volltext
(lizenzpflichtig)
Author information:
Häcker, Joachim 1968-
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