Format:
XVI, 206 S.
,
graph. Darst.
ISBN:
0471455164
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Marketing
;
Innovation
;
Marketingmanagement
;
Kreatives Denken
URL:
http://www.loc.gov/catdir/toc/fy043/2004296836.html
URL:
http://www.loc.gov/catdir/description/wiley041/2004296836.html
URL:
http://www.loc.gov/catdir/bios/wiley046/2004296836.html
Author information:
Kotler, Philip 1931-
Author information:
Trías de Bes, Fernando 1967-
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