Format:
586 S.
,
lll., Kt.
ISBN:
0674016726
,
9780674016729
,
0674022343
,
9780674022348
Content:
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.
Note:
Incl. bibliogr. references. - Hier auch später erschienene, unveränderte Nachdrucke
Language:
English
Subjects:
History
,
Sociology
Keywords:
Europa
;
Verbraucherverhalten
;
Wert
;
USA
;
Geschichte 1900-2000
;
USA
;
Wert
;
Konsumgesellschaft
;
Europa
;
Geschichte 1900-2000
URL:
http://www.h-net.org/review/hrev-a0e4e2-aa
URL:
http://www.h-net.org/review/hrev-a0e7m2-aa
URL:
http://www.h-net.org/reviews/showrev.php?id=20183
Author information:
De Grazia, Victoria 1946-
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