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  • Online-Ressource  (28)
  • HU Berlin  (28)
  • Technikmuseum Berlin
  • Hildebrandt, Lutz  (28)
  • Silberhorn, Nadja
Medientyp
  • Online-Ressource  (28)
  • Buch  (15)
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  • 1
    Online-Ressource
    Online-Ressource
    Berlin : Duncker & Humblot
    UID:
    almahu_9948638663102882
    Umfang: 1 online resource (321 p.) , Tab., Abb.;XIII, 308 S.
    Ausgabe: 1st ed.
    ISBN: 9783428453818
    Serie: Vertriebswirtschaftliche Abhandlungen 24
    Anmerkung: Doctoral Thesis TU Berlin 1982
    Weitere Ausg.: ISBN 9783428053810
    Sprache: Deutsch
    Schlagwort(e): Electronic books.
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4122
    Umfang: 1 Online-Ressource (25 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 2002,2005,22
    Inhalt: Critiques of the concept of key success factors have raised objections both conceptually and methodologically. From the latter perspective, common research practice is criticized for neglecting the influence of firm-specific, unobservable variables (e.g., management skills). To control for these effects a structural equation approach (“LISREL”) to the analysis of panel data is proposed. In an empirical study based on the PIMS annual data base the influence of unobservables on the direct and indirect effects of product quality on profitability is examined. It is shown, how a step by step extension of a basic simultaneous equation model sheds some light on the role unobservable variables play. Even after controlling for persistent unobservable effects product quality and market share remain significant determinants of profitability.
    Sprache: Englisch
    URL: Volltext  (kostenfrei)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 3
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_3916
    Umfang: 1 Online-Ressource (24 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 1999,2005,46
    Sprache: Deutsch
    URL: Volltext  (kostenfrei)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 4
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_3985
    Umfang: 1 Online-Ressource (8 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 2000,2005,11
    Sprache: Englisch
    URL: Volltext  (kostenfrei)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 5
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4245
    Umfang: 1 Online-Ressource (22 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 2003,2005,21
    Inhalt: The following research is guided by the hypothesis, that products chosen on a shopping trip in a supermarket are an indicator of the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. More specific: the existence of such a function implies a cross–category dependence of brand choice behavior. It is hypothesized, that the global utility function related to a product bundle is the result of the marketing–mix of the underlying brands. To investigate the determinants of the choice for a certain bundle, a market basket forecast model is adopted from Russel and Petersen (2000) which uses a multivariate logistic function. The target of this paper is to apply a multivariate logistic approach to estimate a market basket model and to make a comparison between the results of the parameter estimates for a Canadian data set with a German one, which leads to a cross–cultural study. To our knowledge the adoption of this model type to a German data set is shown the first time. The estimation technique is derived from models of spatial statistics and will be explained here in much more detail than in Russel and Petersen (2000). The structure of the chosen product categories allow to discover the impact of certain marketing–mix variables and cross national comparison of market basket choice respectively product bundle buying behavior.
    Sprache: Englisch
    URL: Volltext  (kostenfrei)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 6
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4133
    Umfang: 1 Online-Ressource (7 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 2002,2005,33
    Inhalt: Unobserved heterogeneity is a serious but often neglected problem in structural equation modelling (SEM) challenging the validity of many empirical results. Recently, a finite mixture approach to SEM has been proposed to resolve this problem but until now only a few studies analyse the performance of the relevant software. The contribution of this paper is twofold: First, results from a Monte Carlo study into the properties of the program system MECOSA are presented. Second, an empirical application to data from a large-scale consumer survey in the fast moving consumer goods industry is described.
    Sprache: Englisch
    URL: Volltext  (kostenfrei)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 7
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_3923
    Umfang: 1 Online-Ressource (26 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 1999,2005,55
    Sprache: Deutsch
    URL: Volltext  (kostenfrei)
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  • 8
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4146
    Umfang: 1 Online-Ressource (24 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 2002,2002,48
    Inhalt: Empirical applications of structural equation modeling (SEM) typically rest on the assumption that the analysed sample is homogenous with respect to the underlying structural model or that homogenous subsamples have been formed based on a priori knowledge. However, researchers often are ignorant about the true causes of heterogeneity and thus risk to produce misleading results. Using a sequential procedure of cluster analysis in combination with multi-group SEM has been shown to be inappropriate to solve the problem of unobserved heterogeneity. Recently, two encouraging approaches have been developed in this regard: (1) Finite mixtures of structural equation models and (2) hierarchical Bayesian estimation. In this paper, we focus exclusively on the MECOSA approach to finite normal mixtures subject to conditional mean and covariance structures. Since not much is known about the performance of MECOSA, which is both a specific odel and a software, we present the results of an extensive Monte Carlo simulation. It was found that MECOSA performed best where homogenous groups were present in the data in equal proportions and in conjunction with rather large differences in parameters across the groups. MECOSA performed worse when the proportions were unequal and parameters were relatively close together across groups. Of the three estimation methods available in MECOSA the two-stage minimum distance estimation (MDE) in general performed worse than the alternative EM algorithms (EM and EMG). This effect was especially pronounced under conditions of close parameters and unequal group proportions. Above that, for these conditions the modified likelihood ratio test turned out to be inappropriate in the three groups case.
    Sprache: Englisch
    URL: Volltext  (kostenfrei)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 9
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_4425
    Umfang: 1 Online-Ressource (28 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 1998,1998,99
    Sprache: Englisch
    URL: Volltext  (kostenfrei)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 10
    Online-Ressource
    Online-Ressource
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    UID:
    edochu_18452_3914
    Umfang: 1 Online-Ressource (31 Seiten)
    ISSN: 1436-1086
    Serie: Sonderforschungsbereich 373: Quantification and Simulation of Economic Processes 1999,2005,44
    Inhalt: The present paper concentrates on the nature and structure of inter-store price competition. It focusses especially on price competition between different retailers within one trading area and within one product category. Six theoretically founded hypotheses postulate competitive relations between manufacturers’ UPCs and the retailers covering various possible competitive conditions such as competitive independencies or various degrees of competitive dependency among the UPCs and the retailers. These hypotheses have been tested empirically with store-level scanner data. UPC is the Universal Product Code, the most dominant coding technology in the United States. It allows for point-of-sale (POS) scanning systems and to continuously collect data by item at the retail level. The retail prices of 27 UPCs from a five stores suburban market place measured over 104 weeks are analyzed by using the three-mode component analysis to determine the basic and important competitive conditions in the market under study. On the basis of the estimated component structure of the UPCs, of the stores and of the weeks as well as on the basis of the core array, which provides the information of how the components of different modes (here UPCs, stores, and weeks) are related to each other the appropriateness of the six research hypotheses is tested. The empirical results support the theoretical implications that the price competition between UPCs and retailers in one product category and one trading area is primarily determined by manufacturers’ pricing strategies. The manufacturer “set” the retail prices (shelf prices and temporary price reductions) by deciding on the number and size of the trade deals whereas the retailers exert passive pricing strategies by passing some or most of the trade deals through to their consumers.
    Sprache: Englisch
    URL: Volltext  (kostenfrei)
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