Format:
xxiii, 351 Seiten
,
Illustrationen, Diagramme
ISBN:
9781799858829
,
9781799868576
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Content:
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies
Note:
Includes bibliographical references and index
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 978-1-7998-5883-6
Language:
English
Subjects:
Economics
Keywords:
Aufsatzsammlung
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