UID:
almahu_9949593776602882
Format:
1 online resource (376 pages) :
,
illustrations
Edition:
Fourth edition.
ISBN:
9781544308449 (ebook) :
Content:
In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in ...
Note:
Overview and history.
,
Theory and principles of public communication campaigns /
,
Public communication campaigns : the American experience /
,
Why can't we sell human rights like we sell soap? /
,
Design and evaluation.
,
Guidelines for formative evaluation research in campaign design /
,
Systems based evaluation planning model for health communication campaigns in developing countries /
,
Evaluating communication campaigns /
,
Communication campaign effectiveness and effects : some critical distinctions /
,
How effective are mediated health campaigns? A synthesis of meta analyses /
,
Theory foundations.
,
McGuire's classic input output framework for constructing persuasive messages /
,
Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively /
,
Inducing fear as a public communication strategy /
,
Truth in advertising : social norms marketing campaigns to reduce college student drinking /
,
Applying theory and evaluation.
,
Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection /
,
Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults /
,
Public communication campaigns to promote organ donation : theory, design, and implementation /
,
Transdisciplinary approaches for twenty first century ocean sustainability communication /
,
Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi /
,
Corporate social responsibility campaigns : what do they tell us about organization public relationships? /
,
Designing digital games, social media, and mobile technologies to motivate and support health behavior change /
,
Community partnership strategies in health campaigns /
,
Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa /
,
Rising tide of entertainment education in communication campaigns /
,
Putting policy into health communication : the role of media advocacy /
Additional Edition:
Print version : ISBN 9781412987707 (pbk.)
Additional Edition:
Print version : ISBN 1412987709 (pbk.)
Language:
English
Bookmarklink
