UID:
kobvindex_INT0000969
Umfang:
xxxi, 990 pages :
,
illustrations (chiefly colour), map (colour) ;
,
24.5 x 19 cm.
Ausgabe:
7th edition.
ISBN:
9780273743880 (pbk.)
,
0273743880 (pbk.)
Inhalt:
MACHINE-GENERATED SUMMARY NOTE: "International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses."
Anmerkung:
EDITORIAL NOTE: previous edition: 2008.
,
MACHINE-GENERATED CONTENTS NOTE: Preface -- About the authors -- List of abbreviations -- International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities -- Glossary -- Index.
Sprache:
Englisch
Schlagwort(e):
Textbooks
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