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  • Berlin International  (3)
  • TH Wildau  (3)
  • Inst. f. Musikforschung  (3)
  • Bibliothek Lübbenau - Vetschau  (2)
  • Jüdisches Museum  (1)
Type of Medium
Language
Region
Library
Virtual Catalogues
Years
Person/Organisation
Subjects(RVK)
Keywords
  • 1
    Book
    Book
    Ingenieurwerkstoffe : Einführung in ihre Eigenschaften und Anwendungen (1986)
    Berlin [u.a.] :Springer,
    Details
    UID:
    almahu_BV002115857
    Format: XV, 334 S. : , Ill., graph. Darst.
    ISBN: 3-540-15419-1 , 0-387-15419-1
    Uniform Title: Engineering materials
    Language: German
    Subjects: Engineering , Physics
    RVK:
    ZM 3100
    RVK:
    UQ 8000
    RVK:
    ZM 3000
    Keywords: Werkstoffkunde
    Author information: Jones, David R. H., 1945-
    Author information: Ashby, Michael F., 1935-
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  • 2
    Book
    Book
    Werkstoffe; 1.: Eigenschaften, Mechanismen und Anwendungen (2006)
    München : Elsevier, Spektrum Akad. Verl.
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    Details
    UID:
    b3kat_BV024723528
    Format: XVI, 317 S. , Ill., graph. Darst.
    Edition: 3. Aufl.
    ISBN: 3827417082 , 9783827417084
    Uniform Title: Engineering materials
    In: 1
    Language: German
    Subjects: Engineering
    RVK:
    ZM 3000
    RVK:
    ZM 3100
    URL: Inhaltsverzeichnis
    URL: Inhaltstext
    URL: Inhaltsverzeichnis
    Author information: Ashby, Michael F. 1935-
    Author information: Jones, David R. H. 1945-
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  • 3
    Book
    Book
    Music in eighteenth century Austria / (1996)
    Cambridge [u.a.] :Cambridge Univ. Press,
    Details
    UID:
    almafu_BV010702587
    Format: XI, 291 S. : zahlr. Notenbeisp.
    Edition: 1. publ.
    ISBN: 0-521-45349-6
    Content: The music of Haydn, Mozart and Beethoven forms a cornerstone of the modern repertoire, but very little is known about the context in which these composers worked. This volume of twelve essays by leading international scholars covers some of the musical traditions and practices of this little-understood period of music history. Beginning with the early decades of the eighteenth century, the volume documents selected aspects of musical life and style from the late Baroque period to the early years of the nineteenth century. The four main areas covered in this exploration of new territories in music history are orchestral music, sacred music, opera and keyboard music. Georg Reutter (Haydn's teacher), Antonio Salieri (Mozart's colleague) and Joseph Wolfl (a rival of Beethoven) are only three of the prominent musicians of the period who are discussed at length.
    Language: English
    Subjects: Musicology
    RVK:
    LP 19504
    RVK:
    LQ 80700
    RVK:
    LQ 80704
    Keywords: Musik ; Musik ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift
    URL: Inhaltsverzeichnis
    Author information: Jones, David Wyn 1950-
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  • 4
    Book
    Book
    Werkstoffe; 2: Metalle, Keramiken und Gläser, Kunststoffe und Verbundwerkstoffe (2007)
    München : Elsevier, Spektrum Akad. Verl.
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    Details
    UID:
    b3kat_BV021752176
    Format: XIV, 336 S. , Ill., graph. Darst.
    Edition: 3. Aufl.
    ISBN: 9783827417091 , 3827417090
    Uniform Title: Engineering materials
    In: 2
    Language: German
    Subjects: Engineering
    RVK:
    ZM 3000
    RVK:
    ZM 3100
    URL: Inhaltstext
    URL: Inhaltsverzeichnis
    Author information: Ashby, Michael F. 1935-
    Author information: Jones, David R. H. 1945-
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  • 5
    Book
    Book
    Haydn / (2002)
    Oxford [u.a.] :Oxford Univ. Press,
    Details
    UID:
    almahu_BV014254657
    Format: XXI, 515 S. : graph. Darst., Kt.
    Edition: 1. publ.
    ISBN: 0-19-866216-5
    Series Statement: Oxford composer companions
    Language: English
    Subjects: Musicology
    RVK:
    LP 39200
    Keywords: 1732-1809 Haydn, Joseph ; Wörterbuch ; Wörterbuch
    Author information: Jones, David Wyn, 1950-
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  • 6
    AV-Medium
    AV-Medium
    Prestige - die Meister der Magie (2007)
    [S.l.] : Warner Bros. Entertainment | Hamburg : Warner Home Video [Vertrieb]
    Details
    UID:
    b3kat_BV024099080
    Format: 1 DVD, PAL, Ländercode 2, 125 Min., farb., stereo, Dolby digital , 12 cm
    Uniform Title: The prestige
    Content: Zwei erfolgreiche Zauberkünstler im London des ausgehenden 19. Jahrhunderts werden durch einen fehlgeschlagenen Trick mit katastrophalen Folgen zu erbitterten Feinden, die sich gegenseitig ausspionieren und zu übertreffen versuchen. Eine intelligent und amüsant inszenierte Unterhaltung mit schönen Verweisen auf die Filmgeschichte. Christopher Nolans Film bietet ebenso viele Fallen und Tricks wie die Lebensgeschichte der beiden Magier selbst, die bis zum Schluss immer neue Verwirrungen und Rätsel bereithält. [film-dienst]
    Note: Bildformat 2.40:1 (16:9) geeignet für alle Bildschirmformate , Orig.: USA, Großbritannien 2006 , Enth. aus dem Notizbuch des Regisseurs: "Prestige" - Christopher Nolans filmische Tricks: 5 "Making of"-Featurettes ; die Ausstattung für "Prestige": Produktionsfotos, Kostüme / Sets, hinter-den-Kulissen-Fotos und Poster-Galerien , Dt., engl., span. ; Untertitel dt., engl., span., portug. ; dt. für Hörgeschädigte
    Language: English
    Keywords: London ; Magier ; Rivalität ; Zauberkunst ; Geschäftsgeheimnis ; Zweierbeziehung ; Thriller ; Kriminalfilm ; Film
    Author information: Nolan, Christopher 1970-
    Author information: Bowie, David 1947-2016
    Author information: Caine, Michael 1933-
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  • 7
    Musical Score
    Musical Score
    L'enfance du Christ (1998)
    Kassel [u.a.] : Bärenreiter-Verl.
    Details
    UID:
    gbv_270826513
    Format: XXII, 228 S , Faks.
    Edition: [Partitur]
    ISMN: M006495023
    Series Statement: New edition of the complete works / Hector Berlioz. Issued by the Berlioz Centenary Committee, London in Association with the Calouste Gulbenkian Foundation, Lisbon. [General ed.: Hugh Macdonald] Vol. 11
    Uniform Title: L' enfance du Christ
    Note: Kritischer Bericht S. [211]-219 , Text franz. - Vorw. engl., franz. und dt. - Kritischer Bericht engl.
    Language: French
    Author information: MacDonald, Hugh 1940-
    Author information: Berlioz, Hector 1803-1869
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  • 8
    Book
    Book
    Adler (1997)
    Köln : Könemann
    Details
    UID:
    kobvindex_VBRD-i38950857580110
    Format: 110 S. : überw. Ill. (farb.)
    ISBN: 3895085758
    Uniform Title: Eagles
    Content: In hervorragenden Farbfotos werden Weißkopfseeadler und Steinadler porträtiert; mit Informationen zu Nahrungserwerb, Balz, Brut, Aufzucht der Jungen etc.
    Note: Aus dem Engl. übers.
    Language: German
    Keywords: Bildband ; Bildband
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  • 9
    Online Resource
    Online Resource
    What's in a Name? : Advertising and the Concept of Brands (2002)
    London : Taylor and Francis Group
    Details
    UID:
    kobvindex_INT72659
    Format: 1 online resource (335 pages)
    Edition: 1st ed.
    ISBN: 9780765609731 , 9781317452157
    Content: This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising
    Note: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Tables and Figures -- Foreword: Advertising and Brand Planning -- 1. Introduction -- 2. Brands: What They Are and Why They Emerged -- A Shopping Trip and Some Conclusions Therefrom -- The Economist's View of Oligopoly-and a Different Hypothesis -- Oligopolistic Competition in the Real World -- The Emergence of Brands -- Oligopoly, Price, and the Consumer -- The Argument in Brief -- 3. Factors That Shape a Brand During Its Conception and Birth -- The Importance of Innovation and the Belief in Decline -- Five Influences on a New Brand -- The Importance of Market Testing -- The Argument in Brief -- 4. Factors That Shape a Brand During Its Growth and Maturity -- Initial Growth -- Five Influences on a Growing Brand -- Beyond the Primary Growth Cycle -- The Argument in Brief -- 5. The Mature Brand and the Consumer: The Nature of Repeat-Buying Theory -- Consumer Sales Defined in Consumer Terms -- Predictive Models in Action -- Four Myths -- How Brands Grow -- How Advertising Strategy Should Be Influenced by Repeat-Buying Theory -- The Argument in Brief -- 6. Advertising Research: A Digression on Recall -- Reading-and-Noting: Its Fall from Grace -- The Twentieth-Century Philosophers' Stone -- Learn-Feel-Do" and "Learn-Do-Feel -- The Limited Circumstances When Recall Testing Can Be Useful -- Pretesting Based on Simulating Consumer Behavior -- Tracking Studies -- The Argument in Brief-and a Footnote on Aggregated Data -- 7. How Advertising Influences Sales -- Advertising's Short-Term Effect and How It Is Measured -- Medium-Term Effect as a Repetition of Short-Term Effects -- The Advertising Response Function -- Continuity in the Marketplace -- Medium-Term Effects Measured Econometrically -- The Argument in Brief -- 8. How Advertising Builds Brands , Six Measures of the Long-Term Effects of Advertising -- Penetration and Purchase Frequency -- Price and Price Elasticity -- Advertising Elasticity -- Advertising Intensiveness -- Accountability -- The Argument in Brief -- 9. Giving a Brand Legs: Brands as Collectible Entities -- The Case for Collectible Brands -- Collecting Coca-Cola: It's the Real Thing -- Hallmark Collecting: When You Care Enough -- The Loyal Relationship with Collectible Brands -- Building Brand Loyalty -- Linking the Collectible to the Company -- The Argument in Brief -- 10. The Contribution of Advertising Strategy to Brand Building -- Putting Advertising in Perspective -- What Advertising Cannot Do -- What Advertising Can Do -- The Development of a Strategy -- Formulating the Strategy -- The Brand Audit -- The Strategy Itself -- Target Group -- Proposition -- Role of the Advertising -- Can an Old Brand Be Reintroduced with a New Strategy? -- The Argument in Brief -- 11. From Advertising Strategy to Advertising Campaign -- The Campaign -- The Contribution of the Media -- The Campaign for Louisiana: "Come As You Are. Leave Different. -- The Argument in Brief -- 12. How to Develop and Expose Better Advertising -- First Recommendation: The Case for More Market Experiments -- Second Recommendation: How to Close Some of the Gaps in Our Knowledge -- The Argument in Brief -- Index -- About the Authors
    Additional Edition: Print version Jones, David M. What's in a Name? London : Taylor & Francis Group,c2002 ISBN 9780765609731
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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    Berlin International
  • 10
    Online Resource
    Online Resource
    When Ads Work : New Proof That Advertising Triggers Sales (2006)
    Oxford : Taylor and Francis Group
    Details
    UID:
    kobvindex_INT72730
    Format: 1 online resource (231 pages)
    Edition: 1st ed.
    ISBN: 9780765617392 , 9780765621719
    Content: Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent
    Note: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Tables and Figures -- Preface -- I. Facts Replace Theory -- 1. The Single-Source Breakthrough -- Advertising That Works -- The Meaning of Single-Source Research -- Repeat-Purchase Packaged Goods -- The Measurement of Advertising Effects -- Notes -- 2. The Short-Term Effect of Advertising: Passing Through the Gate -- Short-Term Advertising Strength -- Advertised Versus Unadvertised Brands -- Notes -- 3. The Rapid Spread of Pure Single-Source Research -- Germany and Britain -- More Countries, More Replication -- How Many Brands Pass Through the Gate? -- Notes -- 4. How a Short-Term Effect Can Turn Into a Medium-Term Effect -- Testing the Gatekeeper -- Three Inputs and How They Operate Together -- Sales Promotions: Their Upside and Downside -- Growing Brands and Why They Grow -- Notes -- 5. Keeping the Brand in the Window -- The Buying Process -- The Advertising Response Function -- Two Response Functions: Two Strategies -- Diminishing Returns in Europe -- Recency in the Market Place -- Notes -- 6. An Interlude: Successful Advertising Campaigns -- Intrinsically Likable -- Visual -- Communicating Their Promise in Terms Relevant to Consumers -- Notes -- II. Evidence for Part I: Seventy-eight Brands Dissected -- 7. Advertising That Works: The Alpha One Brands -- The Alpha One Brands Described -- Different Intensities of the Four Marketing Stimuli -- The Stimuli That Best Explain Share Growth -- STAS and Market Share -- Aggregate Effect of Short-Term and Medium-Term Stimuli -- Separating the Medium-Term From the Short-Term Effects -- Twelve Things We Have Learned About the Alpha One Brands -- 8. Advertising That Stops Working: The Alpha Two Brands -- The Stimuli That Best Explain Different Rates of Decline , About the Author , Ten Factors That Account for the Different Sales Performance of the Alpha One and Alpha Two Brands -- Notes -- 9. Advertising That Works in Some Cases: The Beta Brands -- A Bird's-Eye View of the Beta Brands -- The Successful and Unsuccessful Beta Brands -- The Medium-Term Role of Advertising -- Store Brands -- Nine Factors That Explain the Performance of the Beta Brands -- Notes -- 10. Advertising That Does Not Work: The Gamma Brands -- Why Are Some Gamma Brands Successful? -- Five Reasons That Explain the Performance of the Gamma Brands -- 11. Penetration and Purchase Frequency -- Frequency Distribution of Purchases -- Repeat Buying -- Multibrand Buying -- The Long-Term Effect of a Brand's Internal Momentum -- Notes -- 12. From Insight to Action -- The Short-Term Effect of Advertising -- Creative Characteristics -- Advertising Budgets -- Advertising and Promotion -- Heavy Buyers -- Internal Momentum -- New Brands -- III. Appendixes -- A. Stability . . . and Volatility -- Smooth Sales Trends -- The Arrival of Scanner Data -- Is the Volatility of Markets a New Discovery? -- Notes -- B. The History of Single-Source Research: The First Steps -- How McDonald's Research Was Conducted -- McDonald's Main Conclusions -- One or Two Advertising Exposures? -- Notes -- C. The History of Single-Source Research: Chasing Hares -- Chasing the First Hare: Media Research -- Which Media? Which Programs? -- Chasing the Second Hare: Retail Research -- Price Optimization -- Marginal Effects of Alternative Promotions -- A Return to Essentials: Measuring Advertising Effects -- Advertising's Contribution to the Marketing Mix -- The Influence of Increased Advertising Weight -- The First Quarter-Century of Single-Source Research -- Notes -- D. The Calculation of Advertising Intensity -- E. The Leading 142 Brands in the Product Categories Covered in This Research -- Index
    Additional Edition: Print version Jones, David M. When Ads Work Oxford : Taylor & Francis Group,c2006 ISBN 9780765617392
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
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    Berlin International
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