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  • 1
    UID:
    b3kat_BV035661986
    Format: 176 S. , Ill. , 1 Self-Study CD-ROM and 2 Audio-CDs
    Edition: 5. impr.
    ISBN: 978-1-4058-8133-3
    In: 1
    Language: English
    Subjects: English Studies
    RVK:
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Newcastle-upon-Tyne : Cambridge Scholars Publisher
    UID:
    b3kat_BV047697922
    Format: 1 Online-Ressource (115 Seiten)
    ISBN: 9781527542648
    Content: The economy is a key issue in every national election, and the US election of 2020 is no exception. Candidates campaign on economic miracles, but without context it can be difficult to distinguish the ideas that lead to a strong economy from those destined to fail. This book provides a concise guide to deciphering candidate proposals with straightforward, non-partisan descriptions of how the American economy functions, and why some ideas might make better sense than others. Economics, in its most elegant form, is the study of cause and effect. By placing economic theories within their ideological context and describing how they have been applied throughout American history, this book lays the groundwork for an informed vote in future elections in support of the reader's own economic interests
    Note: Description based on publisher supplied metadata and other sources , Intro -- Table of Contents -- Introduction -- Part One -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Part Two -- Chapter 4 -- Chapter 5 -- Part Three -- Chapter 6 -- Conclusion -- References
    Additional Edition: Erscheint auch als Druck-Ausgabe Rogers, John Voting in Context Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2019 ISBN 9781527541542
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Newcastle-upon-Tyne : Cambridge Scholars Publisher
    UID:
    b3kat_BV047697739
    Format: 1 Online-Ressource (299 Seiten)
    ISBN: 9781527521100
    Content: The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense
    Note: Description based on publisher supplied metadata and other sources , Intro -- Table of Contents -- Preface -- Introduction -- Dimensions of Transnational Managerial Profile -- Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success -- The Intricacies of Global Marketing -- A Review of the Cross-Cultural Dimensions of Marketing -- A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses -- Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society -- A Historical Approach to Global Ethics -- Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital Democracy -- Issues in International Labor -- Product Standardization and Product Design Modularity -- Developing an International Marketing Plan -- Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store -- Internationalization by Foreign Direct Investment in the South Asian Region -- Contributors
    Additional Edition: Erscheint auch als Druck-Ausgabe George, Babu The Changing Landscape of Global Businesses Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2018
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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