Format:
1 Online-Ressource (xv, 240 Seiten)
,
Illustrationen
,
25 cm
Edition:
Online_Ausgabe Boulder, Colo NetLibrary 2005 E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847
ISBN:
1417589051
Note:
Includes bibliographical references (p. [223]-229) and index
,
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Additional Edition:
Reproduktion von Kim, W. Chan Blue ocean strategy 2005
Language:
English
Subjects:
Economics
Keywords:
Neues Produkt
;
Marktsegmentierung
;
Unternehmen
;
Kooperation
;
Marktergebnis
;
Markterschließung
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Electronic books.
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Full text
(Click to View (Currently Only Available on Campus))
Author information:
Kim, W. Chan
Author information:
Mauborgne, Renée
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