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  • Berlin International  (3)
  • SB Perleberg  (2)
  • Landesgeschichtliche Vereinigung  (1)
  • GB Brieselang  (1)
  • SB Ulrich Plenzdorf Seelow
Type of Medium
Language
Region
Library
Subjects(RVK)
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  • 1
    Online Resource
    Online Resource
    Cheltenham, U.K. ; : Edward Elgar,
    UID:
    almahu_9947914923602882
    Format: 1 online resource (xvii, 250 p.) : , ill.
    ISBN: 9781847202932 (e-book)
    Series Statement: New horizons in leadership studies
    Content: In this compelling book, top scholars from diverse fields describe the progress they have made in developing a general theory of leadership. Led by James MacGregor Burns, Pulitzer Prize winning author of the classic Leadership (1978), they tell the story of this intellectual venture and the conclusions and questions that arose from it.
    Note: A quest for a grand theory of leadership / J. Thomas Wren -- Leadership and the human condition / Michael Harvey -- The theory and metatheory of leadership : the important but contested nature of theory / Mark C. Walker -- Power / Michael Harvey -- Leader-follower relations : group dynamics and the role of leadership / Crystal L. Hoyt, George R. Goethals and Ronald E. Riggio -- A framework for a general theory of leadership ethics / Terry L. Price and Douglas A. Hicks -- Causality, change and leadership / Gill Robinson Hickman and Richard A. Couto -- A constructionist lens on leadership : charting new territory / Sonia Ospina and Georgia L.J. Sorenson -- Contemplating context / J. Thomas Wren and Elizabeth Faier -- What we learned along the way : a commentary / Joanne B. Ciulla -- Afterword / James MacGregor Burns.
    Additional Edition: ISBN 1845425413 (hardcover : cased)
    Additional Edition: ISBN 9781845425418 (hardback)
    Additional Edition: ISBN 9781847203243 (pbk.)
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Electronic books.
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: FULL  ((Currently Only Available on Campus))
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Book
    Book
    Gütersloh : Club Premiere
    UID:
    kobvindex_VBRD-bocgeoamenlidi17gütclubro5
    Format: 351 S.
    Content: Zwei Männer buhlen um die Liebe einer Frau
    Language: German
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    UID:
    kobvindex_VBRD-i97837857333250004
    Format: 4 CDs in Box : 298 Min.
    ISBN: 9783785733325
    Note: Aus dem Amerikanischen übersetzt
    Language: German
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    Online Resource
    Online Resource
    Huntington Beach, California : Teacher Created Materials
    UID:
    kobvindex_INTEBC5882993
    Format: 1 online resource (35 pages)
    ISBN: 9781425857585 , 9781425859480
    Additional Edition: Print version Beth, Georgia. Stem : building tiny houses : compose and decompose Shapes Huntington Beach, California : Teacher Created Materials, 2018 ISBN 9781425857585
    Language: English
    Keywords: Electronic books.
    URL: FULL  ((OIS Credentials Required))
    Library Location Call Number Volume/Issue/Year Availability
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  • 5
    UID:
    kobvindex_LGVa0036639
    Format: S. 567-608 : Ill. ; 27 cm
    Note: Sonderdr. aus: Germania 77 (1999), 2. Halbbd.
    Language: German
    Library Location Call Number Volume/Issue/Year Availability
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  • 6
    Book
    Book
    Stuttgart : Planet
    UID:
    kobvindex_VBRD-i97835225050000178
    Format: 178 S.
    ISBN: 9783522505000
    Content: Neben Wilf ziehen neue Nachbarn ein. Superschurke Alan, sein Roboter Mark III und sein Assistent, Hund Kevin Phillips wollen mit ihrem Großen Waffendings zuerst die kleine Insel Winsel und dann die ganze Welt zerstören. Das kann Wilf natürlich nicht zulassen. Leider ist er gar nicht mutig und hat vor den unmöglichsten Dingen Angst, aber dafür nur wenige nützliche Talente. Gut, dass er die Broschüre "Wie man aufhört sich Sorgen zu machen" aus der Bibliothek ausgeliehen hat. Also machen sich Dot, Wilf und Kellerassel Simon auf, um die Welt zu retten. - Der Comicroman ist das 1. Kinderbuch der Drehbuchautorin Georgia Pritchett. Sie erzählt ihre Geschichte über den kleinen Wilf und den Superschurken Alan lustig überspitzt, an manchen Stellen mir schon zu albern, aber mit vielen originellen Einfällen. Mit wirklich witzigen Zeichnungen von Jamie Littler. Jungen im Grundschulalter werden die Kombination aus Comicroman und überzogenem Witz lieben. Bibliotheken, die für ihre älteren Leser "Greg" oder "Coolman" bereithalten, sollten für die jüngeren bei "Wilf" zugreifen.
    Language: German
    Library Location Call Number Volume/Issue/Year Availability
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  • 7
    UID:
    kobvindex_INT0003506
    Format: iii, 46 pages : , illustrations ; , 30 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "This paper highlights the necessity for fashion and lifestyle brands to adopt the modern digital world of marketing, including one of the forefront methods, influencer marketing. Beginning with an overview of the development advertising has seen to reach the point where influencer marketing has become one of the most effective ways to promote products and services to a targeted audience, the paper illustrates why brands should be engaging and investing in campaigns. The different forms of campaigns are then discussed with insights as to which are most beneficial for various business scenarios, followed by the four 4 M’s of influencer marketing, offering a structure for companies to achieve optimum results. Common issues are brought up for which solutions are then provided later in the paper. Methodology subsequently covers strategies surrounding data collection and considerations. The results of the study are observed and reflected upon with critical analysis of the topic in the discussion section, which concludes the paper answering the question as to how this method is beneficial to brands wishing to directly engage their audience."
    Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2019. , MACHINE-GENERATED CONTENTS NOTE: Abstract -- INTRODUCTION : General introduction -- Need and justification -- Research aim -- Research questions -- BACKGROUND : Wave of digitalization and the formation of online marketing -- Instagram, and how it can be used for brands -- What does it take to be an influencer -- LITERATURE REVIEW : What is influencer marketing? -- Best fit campaigns and choosing the best for a brand -- Why collaborate with influencers on campaigns? -- Four M’s of influencer marketing : Make ; Manage ; Monitor ; Measure -- Potential issues : Discovery and selection ; Response rate ; Deciding control ; Fake news ; Fyre Festival : case study -- METHODOLOGY : Research strategy -- Sample considerations -- Limitations and restrictions -- RESULTS : Summary and reflection of interviews -- Quantitative data -- DISCUSSIONS : Implications -- Analysis : PESTEL analysis -- Future : Technological advances ; Influencer groupings ; Increase in regulations -- Recommendations to firms : Constant strategy ; Focus ; Platforms and agencies -- CONCLUSION -- Resources -- APPENDIX : Interview with Influry employee -- Interview with Collabary employee -- Additional diagrams -- Explanation of statistics and KPIs directly taken from Collabary -- Explanation of results from personal Instagram page.
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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