Format:
XVII, 269 S. : Ill., graph. Darst.
ISBN:
9780230285439
Series Statement:
think: act : International management knowledge
Content:
Contents: PARTI: THE WORLD GOES GREEN ; 1. The genesis and promise of the green business revolution ; 2. Electric mobility comes of age ; 3. Renewable energy advancing fast ; 4. How a green product lifecycle augments brand value ; 5. Green services are the unsung heroes ; PART II: REGIONAL SPOTLIGHT ; 6. Germany - The greenest of all ; 7. France - Taking a zigzag path ; 8. Iberia - Giants and windmills ; 9. Central and Eastern Europe - Business opportunities abound ; 10. The United States - A chance to reinvent itself ; 11. Brazil - World champion in renewable energy ; 12. China - Green on an unimaginable scale ; 13. Japan - A pioneer trying to set global standards ; 14. India - Cannot afford not to go green ; 15. MENA - A blueprint for sustainable living? ; PART III: MAKING GREEN SUSTAINABLE ; 16. Green finance and the new green gold ; 17. R&D innovation - Developing system solutions ; 18. Qualifications - Investing in education ; Outlook
Note:
MAB0014.001: PIK B 160-11-0292
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