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  • MPI Bildungsforschung  (7)
  • SB Ulrich Plenzdorf Seelow
  • 2005-2009  (7)
  • Electronic books  (7)
  • 1
    Online Resource
    Online Resource
    Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation (2007)
    Santa Monica, CA : RAND Corp
    Details
    UID:
    gbv_1008650110
    Format: 1 Online-Ressource (xxvii, 211 pages)
    Edition: [S.l.] HathiTrust Digital Library 2010 Electronic reproduction
    ISBN: 9780833041562 , 0833042750 , 9781281181152 , 1281181153 , 9780833042750 , 0833041568
    Content: Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts
    Content: Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts
    Note: "Prepared for the United States Joint Forces Command , Includes bibliographical references (pages 189-211) , Use copy Restrictions unspecified star MiAaHDL , Electronic reproduction , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    Additional Edition: ISBN 9780833041562
    Additional Edition: ISBN 0833041568
    Additional Edition: Druck-Ausgabe
    Additional Edition: Print version Helmus, Todd C Enlisting Madison Avenue Santa Monica, CA : RAND Corp, 2007
    Language: English
    Keywords: Electronic books
    URL: Volltext  (kostenfrei)
    URL: kostenfrei
    URL: Volltext
    URL: Volltext
    URL: Volltext
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    Stabi Berlin
    MPI Bildungsforschung
  • 2
    Online Resource
    Online Resource
    The History Highway : A 21st-Century Guide to Internet Resources (2006)
    Armonk : Routledge
    Details
    UID:
    gbv_1658345010
    Format: 1 online resource (697 pages)
    Edition: 4th ed.
    ISBN: 9780765617941
    Content: Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part I. Getting Started -- 1. The Basics -- History of the Internet -- Uses of the Internet -- Sending and Receiving E-Mail -- E-mail Addresses -- E-mail Security -- Reading and Posting Messages on Newsgroups -- Reading and Posting Messages on Discussion Lists -- Word of Warning About Discussion Lists -- Blogging -- Logging Onto a Remote Computer With Telnet -- Transferring Files With File Transfer Protocol (FTP) -- Browsing the World Wide Web -- 2. Signing On -- Getting on the Internet -- Hardware -- Software -- Web Browsers and E-mail programs -- Netiquette and Copyright -- General Netiquette -- Rules for Newsgroups and Discussion Lists and Blog Posts -- Copyright -- Evaluating Online Resources: Tools, Tips, and Terms -- The Web Today -- Information Literacy and Peer Review -- The Democratization of Information -- Evaluating Web Sites: What to Look For -- The Questions -- Bringing It All Together -- Searching the Web -- When in Doubt. . . . ASK! -- Part II. Internet Sites for Historians -- 3. Futuring Methods, Practitioners and Organizations -- 4. Future Issues -- 5. General History -- 6. Ancient History -- 7. Medieval History -- 8.Renaissance and Reformation History -- 9. African History -- 10. Middle Eastern History -- 11. Asian History -- 12. Australian and New Zealand History -- 13. Canadian History -- 14. Latin and South American History -- 15. European History -- General European History -- British History -- Eastern Europe -- French History -- German History -- Irish History -- Italian History -- Mediterranean History -- Nordic (Scandinavian) History -- 16. United States History -- General United States History -- African-American History -- Native American History -- American West -- Colonial American History (1492-1763).
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: ISBN 9780765616302
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9780765616302
    Language: English
    Keywords: Electronic books
    URL: Volltext  (lizenzpflichtig)
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    Online Access
    MPI Bildungsforschung
  • 3
    Online Resource
    Online Resource
    Critical Affinities : Reflections on the Connections Between Nietzsche and African American Thought (2006)
    Ithaca : State University of New York Press
    Details
    UID:
    gbv_837075653
    Format: Online-Ressource (289 p)
    ISBN: 9780791468616
    Series Statement: SUNY Series, Philosophy and Race
    Content: Intro -- Critical Affinities -- Contents -- Foreword -- Acknowledgments -- Note on Abbreviations -- Introduction:The Art of the Cultural Physician -- Part I: Diagnoses -- 1. Kindred Spirits: Nietzsche and Lockeas Progenitors of Axiological Liberation -- 2. Nietzsche, Ressentiment, Lynching -- 3. Double Consciousness and Second Sight -- 4. Of Tragedy and the Blues in an Age of Decadence: Thoughts on Nietzsche and African America -- Part II: Prescriptions -- 5. Ecce Negro: How to Become a Race Theorist -- 6. Nietzsche's Proto-Phenomenological Approach to theTheoretical Problem of Race -- 7. The Price of the Ticket: A Genealogy and Revaluation of Race -- Part III: Regimens of Recovery -- 8. Unlikely Illuminations: Nietzsche and Frederick Douglasson Power, Struggle, and the Aisthesis of Freedom -- 9. Masculinity and Existential Freedom: Wright, Ellison, Morrison,and Nietzsche -- 10. Why Nietzsche (Sometimes) Can't Sing the Blues, or Davis, Nietzsche,and the Social Embeddedness of Aesthetic Judgments -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z.
    Note: Description based upon print version of record , ""Critical Affinities""; ""Contents""; ""Foreword""; ""Acknowledgments""; ""Note on Abbreviations""; ""Introduction:The Art of the Cultural Physician""; ""Part I: Diagnoses""; ""1. Kindred Spirits: Nietzsche and Lockeas Progenitors of Axiological Liberation""; ""2. Nietzsche, Ressentiment, Lynching""; ""3. Double Consciousness and Second Sight""; ""4. Of Tragedy and the Blues in an Age of Decadence: Thoughts on Nietzsche and African America""; ""Part II: Prescriptions""; ""5. Ecce Negro: How to Become a Race Theorist"" , ""6. Nietzsche�s Proto-Phenomenological Approach to theTheoretical Problem of Race""""7. The Price of the Ticket: A Genealogy and Revaluation of Race""; ""Part III: Regimens of Recovery""; ""8. Unlikely Illuminations: Nietzsche and Frederick Douglasson Power, Struggle, and the Aisthesis of Freedom""; ""9. Masculinity and Existential Freedom: Wright, Ellison, Morrison,and Nietzsche""; ""10. Why Nietzsche (Sometimes) Can�t Sing the Blues, or Davis, Nietzsche,and the Social Embeddedness of Aesthetic Judgments""; ""Contributors""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G"" , ""H""""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Z""
    Additional Edition: ISBN 9780791481219
    Additional Edition: ISBN 9780791468616
    Additional Edition: Print version Critical Affinities : Reflections on the Connections Between Nietzsche and African American Thought
    Language: English
    Keywords: Electronic books
    URL: Volltext
    URL: Volltext
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    MPI Bildungsforschung
  • 4
    Online Resource
    Online Resource
    Democracy in the States : Experiments in Election Reform (2008)
    Washington : Brookings Institution Press
    Details
    UID:
    gbv_738906743
    Format: Online-Ressource (248 p)
    Edition: Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
    ISBN: 9780815713371
    Series Statement: Brookings Series on Election Administration and Reform
    Content: Democracy in the States offers a 21st century agenda for election reform in America based on lessons learned in the fifty states. Combining accessibility and rigor, leading scholars of U.S. politics and elections examine the impact of reforms intended to increase the integrity, fairness, and responsiveness of the electoral system. While some of these reforms focus on election administration, which has been the subject of much controversy since the 2000 presidential election, others seek more broadly to increase political participation and improve representation. For example, Paul Gronke (Reed
    Note: Description based upon print version of record , Front Cover; Title Page; Copyright Information; Table of Contents; Acknowledgments; The Promise of Election Reform; Part One: Promoting Integrity; Election Administration and Voter Confidence; Poll Workers' Job Satisfaction and Confidence; Part Two: Promoting Participation; Vote Centers and Voter Turnout; Early Voting and Voter Turnout; Election Day Registration, Competition, and Voter Turnout; Direct Democracy, Engagement, and Voter Turnout; Part Three: Promoting Responsiveness; Term Limits and State Legislatures; Multimember Districts and State Legislatures; Legislative Redistricting , Multiple Parties and Ballot RegulationsDirect Democracy and Election and Ethics Laws; A Goal for Reform; From the Last Generation for Reform to the Next; References; Contributors; Index; Back Cover; , Electronic reproduction; Available via World Wide Web
    Additional Edition: ISBN 9780815701477
    Additional Edition: ISBN 9780815713371
    Additional Edition: Print version Democracy in the States : Experiments in Election Reform
    Language: English
    Keywords: Electronic books
    URL: Volltext
    URL: Volltext
    URL: Volltext
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  • 5
    Online Resource
    Online Resource
    Transatlantic Stowe : Harriet Beecher Stowe and European Culture (2006)
    Iowa City : University of Iowa Press
    Details
    UID:
    gbv_1696595592
    Format: 1 online resource (291 pages)
    ISBN: 9781587297298
    Content: Uncle Tom's Cabin broke publishing records and made Harriet Beecher Stowe in her time one of the world's most famous authors. The book was a bestseller in Britain and was translated into some forty languages. Yet today Stowe tends to be seen wholly in the context of American literary history. Transatlantic Stowe: Harriet Beecher Stowe and European Culture is the first book to consider multiple aspects of Stowe's career in an international context. The groundbreaking essays of Transatlantic Stowe examine the author's literary and literal forays in Europe and the ways in which intellectual and cultural exchanges between the Old and New Worlds shaped her work. It was a crucial moment in the transatlantic discourse, a turning of the tide, and Stowe was among the first American novelists to be lionized in Europe---and pirated by publishers---in the same way that European writers had been treated in America. Blending historical and cultural criticism and drawing on fresh primary material from London and Paris, Transatlantic Stowe includes essays exploring Stowe's relationship with European writers and the influence of her European travels on her work, especially the controversial travel narrative Sunny Memories of Foreign Lands and her "Italian novel" Agnes of Sorrento. Interdisciplinary and itself transatlantic, the collection discusses visual art and material culture as well as literature and politics and includes contributions from Britain, Ireland, and the United States. Together these essays offer new interpretations of Stowe's most popular novel as well as new readings of her many other works, illuminate the myriad connections between Stowe and European writers, and thus rewrite literary history by returning Stowe to the larger political, historical, and literary contexts of nineteenth-century Europe.
    Content: Intro -- Contents -- Foreword -- Acknowledgments -- Reading Stowe as a Transatlantic Writer -- Part One: Blurring Borders, Writing Nations -- Stowe and the Byronic Heroine -- Uncle Tom's Cabin and the Irish National Tale -- Nature, Magic, and History in Stowe and Scott -- Part Two: Race, Class, and Labor in the Atlantic World -- The First Years of Uncle Tom's Cabin in Russia -- Stowe, Gaskell, and the Woman Reformer -- Stowe, Eliot, and the Reform Aesthetic -- Sunny Memories and Serious Proposals -- Part Three: Transnational Writer -- The Construction of Self in Sunny Memories -- Art and the Body in Agnes of Sorrento -- Stowe and Religious Iconography -- The Afterlife of Dred on the British Stage -- About the Contributors -- Works Cited -- Index.
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: ISBN 9781587294730
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781587294730
    Language: English
    Subjects: American Studies
    RVK:
    HT 6675
    Keywords: Electronic books
    URL: https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=843186
    URL: Volltext
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  • 6
    Online Resource
    Online Resource
    Frontier Life : Jacob Hamblin, Explorer and Indian Missionary (2008)
    Salt Lake City : University of Utah Press
    Details
    UID:
    gbv_839034865
    Format: Online-Ressource (665 p)
    ISBN: 9781607812340
    Content: Intro -- Contents -- Figures -- Preface -- Introduction -- 1) "A Vast Unsettled Wilderness" -- 2) "He Preached What I Had Long Been Seeking For" -- 3) "My Wife Violently Attacted with Colery" -- 4) "When I Herd the Schreems of the Chirldin" -- 5) "We Ware Mormans Thare White Brothers" -- 6) "The Chief Shed TeersWhen He Saw Our Women and Children" -- 7) "I was Apointed to Take Charge of the Mision" -- 8) "The Gentiles are Fiting Up Steamers to Explore the Colerado" -- 9 "In & through the Roughefist Country It Has Ever Been My Lot to Travel" -- 10 "Mr. Hamblin Has Discharged His Duty" -- 11) "Your Son . . . Partially Arose and Said Here I am Shot" -- 12) "I Want You to Give Dilligent Heed to This Letter" -- 13) "The Last Vestige of the Fort . . . Had Disappeared and in [Its] Place Roar Now the Wild Torrents of the River" -- 14) "The Rocks Stand Up Biding Defiance to Wind and Weather in All Manner of Shapes" -- 15) "The Hight of the Rock and Its Smooth Surfis on Each Side P[r]esented the Seenery Grand and Sublime" -- 16) "A Raft was Built on Which Bro Hamblin and Dayton Crossed" -- 17) "Why She Ever Married 'Old Jacob' Was a Mystery" -- 18) "I Never Was So Ashamed of Anything in My Life" -- 19) "They Begged Him to be Their Big Chief, Saying That They Had No Captains Left" -- 20) "Started for the Canab Mision" -- 21) "We Will Now Ack Knowlage but One Father Suck the Milk of One Mother" -- 22) "I Was Not Happy Unless I Was Miserable, For I Knew Nothing Except Hardships" -- 23) "A Slow-moving, Very Quiet Individual, Who Said He Was Jacob Hamblin" -- 24) "They Died Off So Fast That There Were Hardly Any Left in a Short Time" -- 25) "Jacob Whiled Away the Evening 'Yarning'" -- 26) "We Wass the First Ones That Ever Crosed the Cilored with Wagons" -- 27) "The Indians . . . Were Murdered in Cold Blood by One McCarthy and His Employees".
    Note: Description based upon print version of record , ""Contents""; ""Figures""; ""Preface""; ""Introduction""; ""1) "A Vast Unsettled Wilderness"""; ""2) "He Preached What I Had Long Been Seeking For"""; ""3) "My Wife Violently Attacted with Colery"""; ""4) "When I Herd the Schreems of the Chirldin"""; ""5) "We Ware Mormans Thare White Brothers"""; ""6) "The Chief Shed TeersWhen He Saw Our Women and Children"""; ""7) "I was Apointed to Take Charge of the Mision"""; ""8) "The Gentiles are Fiting Up Steamers to Explore the Colerado"""; ""9 "In & through the Roughefist Country It Has Ever Been My Lot to Travel""" , ""10 "Mr. Hamblin Has Discharged His Duty"""""11) "Your Son . . . Partially Arose and Said Here I am Shot"""; ""12) "I Want You to Give Dilligent Heed to This Letter"""; ""13) "The Last Vestige of the Fort . . . Had Disappeared and in [Its] Place Roar Now the Wild Torrents of the River"""; ""14) "The Rocks Stand Up Biding Defiance to Wind and Weather in All Manner of Shapes"""; ""15) "The Hight of the Rock and Its Smooth Surfis on Each Side P[r]esented the Seenery Grand and Sublime"""; ""16) "A Raft was Built on Which Bro Hamblin and Dayton Crossed""" , ""17) "Why She Ever Married 'Old Jacob' Was a Mystery"""""18) "I Never Was So Ashamed of Anything in My Life"""; ""19) "They Begged Him to be Their Big Chief, Saying That They Had No Captains Left"""; ""20) "Started for the Canab Mision"""; ""21) "We Will Now Ack Knowlage but One Father Suck the Milk of One Mother"""; ""22) "I Was Not Happy Unless I Was Miserable, For I Knew Nothing Except Hardships"""; ""23) "A Slow-moving, Very Quiet Individual, Who Said He Was Jacob Hamblin"""; ""24) "They Died Off So Fast That There Were Hardly Any Left in a Short Time""" , ""25) "Jacob Whiled Away the Evening 'Yarning'"""""26) "We Wass the First Ones That Ever Crosed the Cilored with Wagons"""; ""27) "The Indians . . . Were Murdered in Cold Blood by One McCarthy and His Employees"""; ""28) "The Navajoes Carried on Quite an Extensive Trade with Our People"""; ""29) "If He Had His Choice He Should Desire to Live in Arizona"""; ""30) "The Watering Places Are All Occupide Buy the White Man"""; ""31) "He Had Always Led a Frontier Life"""; ""32) "I Am Now Located with a Part of My Family in Round Valley"""; ""33) "We Found a Nice Farm on the Frisco River""" , ""34) "In a Small Cabin in the High Mountains of New Mexico"""""35) "I Could Not Bare the Thought of Killing One of Them"""; ""Appendix A: Jacob Hamlin's Families ""; ""Appendix B: Jacob Hamlin's Trips to and across the Colorado ""; ""Notes""; ""Bibliography""; ""Index""
    Additional Edition: ISBN 9781607812357
    Additional Edition: ISBN 9781607812340
    Additional Edition: Print version Frontier Life : Jacob Hamblin, Explorer and Indian Missionary
    Language: English
    Keywords: Electronic books
    URL: Volltext
    URL: Volltext  (lizenzpflichtig)
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    MPI Bildungsforschung
  • 7
    Online Resource
    Online Resource
    Networked Publics. (2008)
    Cambridge : MIT Press
    Details
    UID:
    gbv_1658249240
    Format: 1 online resource (187 pages)
    ISBN: 9780262285483
    Series Statement: The MIT Press Ser
    Content: How maturing digital media and network technologies are transforming place, culture, politics, and infrastructure in our everyday life.
    Content: Intro -- Contents -- Preface -- Acknowledgments -- Introduction -- 1 Place: The Networking of Public Space -- 2 Culture: Media Convergence and Networked Participation -- 3 Politics: Deliberation, Mobilization, and Networked Practices of Agitation -- 4 Infrastructure: Network Neutrality and Network Futures -- Conclusion: The Meaning of Network Culture -- Notes on Contributors -- Index.
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: ISBN 9780262220859
    Additional Edition: Print version Networked Publics
    Additional Edition: Erscheint auch als Druck-Ausgabe Networked publics Cambridge, Mass. : The MIT Press, 2008 ISBN 9780262517928
    Additional Edition: ISBN 9780262220859
    Additional Edition: ISBN 0262220857
    Language: English
    Subjects: General works
    RVK:
    AP 19830
    Keywords: USA ; Social Media ; Politische Beteiligung ; Electronic books ; Aufsatzsammlung
    URL: Volltext  (lizenzpflichtig)
    URL: Volltext
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