UID:
kobvindex_INT0002121
Format:
183 pages
,
richly illustrated (chiefly colour)
,
23 x 16 cm
ISBN:
9782940373994
,
294037399X
Series Statement:
Basics typography (Vol. 01)
Content:
"Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication."
Content:
"The Basics Typography series from AVA Publishing's Academia imprint offers an essential introduction to the subject of typography and the key elements that underpin it. Detailed studies of classical and contemporary work are used to support basic theories, making this an essential introduction to typography in all its forms. The first in the series, Virtual Typography examines visual data that appear in a near-typographical form. Typography is the translation of spoken word into print via a visual arrangement of words and letters. In the context of multimedia, this arrangement is not simply a spatial positioning of text - it is also bound by temporal progression. This book analyses the perception of this time-based type in the context of digital media. By conducting a wide range of case studies in the field of graphic design, motion graphics and digital communications, the book discusses how the visually stimulating effect of virtual typography can be deployed to counteract the ongoing acceleration of the written word in digital environments."
Note:
How to get the most out of this book -- Introduction -- FROM VISUAL POETRY TO MODERN TYPOGRAPHY : Visual poetry ; Dada ; Futurism ; Constructivism ; Bauhaus and De Stijl ; Concrete poetry -- APPROACHING MULTIMEDIA : Kinetic typography and motion typography ; Temporal and transitional typography ; Information landscapes ; Novelty value ; The borderline between image and text -- TYPOGRAPHY, INFORMATION AND COMMUNICATION : Communicative stages ; The perception of time-based information ; Intelligibility ; Static information and motion graphics ; Towards a definition of virtual typography -- DIGITAL TYPOGRAPHY : The digital revolution ; Swiss Punk and the Pacific Wave ; New trends in Europe ; Technology and beyond ; The 'cult of the scratchy' ; Multidisciplinary design ; Coded typography -- TYPOGRAPHY AND THE PROCESS OF READING : Word recognition and Bouma shapes ; Serial and parallel letter recognition ; Saccadic eye movements ; The prospective interpretation of text contexts ; Time conciousness ; The dialetics of transition -- THE SIGNIFICANCE OF AMBIGUITY : The medium and the message ; Time-based ambiguity ; Ambiguity and memory ; Information overload ; The characteristics of virtual typography ; The virtual and the digital ; In haste there is error -- Bibliography -- Index -- Acknowledgements -- Working with ethics
Language:
English
Keywords:
Handbooks and manuals
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