Format:
xvii, 467 pages
,
Illustrationen
,
24 cm
Edition:
3rd ed
Edition:
Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
ISBN:
1417507845
,
9781417507849
Series Statement:
EBSCOhost eBook Collection
Note:
Includes bibliographical references and index
,
Electronic reproduction, Boulder, Colo : NetLibrary, 2004
Additional Edition:
ISBN 0750659807
Additional Edition:
Print version Creating powerful brands in consumer, service and industrial markets
Language:
English
Subjects:
Economics
Keywords:
Markenpolitik
;
Markenartikel
;
Markenpolitik
;
Electronic books.
;
Electronic books.
;
Electronic books
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
Author information:
McDonald, Malcolm 1938-
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