Kooperativer Bibliotheksverbund

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Umfang: 152 S , Ill., Kt

Ausgabe: 3. Aufl

ISBN: 3894160632

Serie: Kauderwelsch 33

Sprache: Unbestimmte Sprache

Schlagwort(e): Sprachführer ; Sprachführer

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Umfang: 1 Online-Ressource (500 p.)

ISBN: 9783110567496 , 9783110567328 , 9783110567564

Inhalt: Dieter Häussinger, Direktor des HITM und der Medizinischen Klinik und Poliklinik für Gastroenterologie, Hepatologie und Infektiologie und Lehrstuhlinhaber für Innere Medizin an der Heinrich-Heine-Universität Düsseldorf, ist im Bereich der klinischen und experimentellen Hepatologie und Gastroenterologie aktiv. Er engagiert sich für die Weiterentwicklung der klinischen Infektiologie. In diesem Zusammenhang erfolgte die Zertifizierung seiner Klinik als Zentrum für Infektiologie, der Aufbau einer tropenmedizinischen Ambulanz und Infektionssprechstunde, die Errichtung des Leber- und Infektionszentrums mit der einzigen Sonderisoliereinheit in Nordrhein-Westfalen für hochinfektiöse Patienten sowie die Gründung des Hirsch-Instituts für Tropenmedizin

Anmerkung: English

Sprache: Unbestimmte Sprache

URL: kostenfrei

URL: kostenfrei

URL: FULL

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Umfang: 112 S.

Sprache: Unbestimmte Sprache

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Umfang: 1 Audio-CD (79 Min.) , 1 Booklet ([10] S.)

ISBN: 3-900248-66-4

Inhalt: Mit Teil 1 lernen Sie ca. 250 wichtige, im Alltag gebräuchliche Sätze aus den Bereichen Begrüßung, Reise, Körperpflege, Essen, Kennenlernen, Einkaufen, Ausgehen, Urlaub, Hotel, Kino. Und: Sie haben immer den perfekten "Native-Speaker" zur Kontrolle und Verbesserung Ihrer Aussprache dabei. Für Anfänger, zum Auffrischen und zum Verbessern der Aussprache! Für Schüler und Erwachsene![Klappentext]

Anmerkung: Deutsch , Französisch

Sprache: Unbestimmte Sprache

Schlagwort(e): CD

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Umfang: 1 Audio-CD (80 Min.) , 1 Booklet ([10] S.)

ISBN: 3-900248-67-2

Inhalt: Mit Teil 2 lernen Sie ca. 250 wichtige, im Alltag gebräuchliche Sätze und Mini-Dialoge aus den Bereichen Begrüßung, Reise, Essen, Arbeitsplatz, Gesundheit, Ausgehen, Urlaub, Strand, Hotel. Und: Sie haben immer den perfekten Native-Speaker zur Kontrolle und Verbesserung Ihrer Aussprache dabei. Für Anfänger und Fortgeschrittene, zum Auffrischen und zum Verbessern der Aussprache! Für Schüler und Erwachsene![Klappentext]

Anmerkung: Deutsch , Französisch

Sprache: Unbestimmte Sprache

Schlagwort(e): CD

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Umfang: 39 pages : , illustrations ; , 21 × 29.7 cm.

Inhalt: AI-GENERATED ABSTRACT: Abstract: "There are decades where nothing happens; and there are weeks where decades happen", (Lenin, date of publication not identified), and how can a country tailor its marketing strategies around multiple crises is a question to be asked. The research will offer an in-depth examination of various spheres of interest, focusing on three digital media campaigns within the context of Turkey as a touristic destination. Amadeus IT Group's data will be utilized for the study, and statistical analysis will be conducted to investigate the effectiveness and the impact of these campaigns on the traveller's decision-making process. Unexpected findings will shift the existing paradigm, leading to a second round of investigation to further understand these results. Upon the potential event of failing to report positive results, a set of conclusions will be drawn, and these findings will subsequently lead to various recommendations, which form the core emphasis of this study. This research intends to contribute to the body of knowledge by providing insights into how a country's marketing strategies can be adapted, and moreover, and how a country should evaluate itself before demanding media services. In the realm of digital marketing, the study can help marketers understand how to better tailor their strategies to suit different types of customers, but moreover the existing need for exploration with a focus on campaign metrics. Keywords: crisis marketing, digital media campaigns, Turkey, tourism, Amadeus IT Group, statistical analysis, decision-making, digital marketing strategies, campaign metrics, media services evaluation

Anmerkung: DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction...........................................................2 1.1 Research Problem..................................................2 1.2 Research Objectives................................................2 1.3 Research Questions................................................2 1.4 Scope and Limitations..............................................2 1.5 Significance of the Study..........................................2 2. Literature Review.....................................................3 2.1 Literature Review..................................................3 2.2 Theoretical Framework.............................................3 2.3 the Consumption of Tourism........................................3 2.4 Criticism of Tourism...............................................3 2.5 Low-probability Events............................................3 2.6 Tourism in Turkey..................................................3 2.7 Persistent Events..................................................3 2.8 Amadeus and Amadeus Campaign......................................3 3. Methodology...........................................................4 3.1 Research Design....................................................4 3.2 Quantitative Techniques............................................4 3.3 Qualitative Techniques.............................................4 4. Findings..............................................................5 4.1 Correlation Analysis...............................................5 4.2 T-test Analysis....................................................5 4.3 Supporting Arguments...............................................5 5. Conclusion.............................................................6 6. References.............................................................7 7. Appendix...............................................................8 7.1 Interview..........................................................8

Sprache: Unbestimmte Sprache

Schlagwort(e): Academic theses

URL: FULL

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Umfang: 87 pages : , illustrations ; , 21 × 29.7 cm.

Inhalt: AI-GENERATED ABSTRACT: Abstract: This thesis aims to examine the impact of AI-enabled Customer Relationship Management (CRM) in small and medium-sized e-commerce businesses in Germany and India. The adoption of Artificial Intelligence (AI) in CRM is emerging as a solution for businesses in their marketing operations. The research addresses the competitive advantages including customer personalisation, segmentation, lead generation, targeting, data, and predictive analysis. This study gathers a mix of qualitative and quantitative approaches where survey respondents (N=30) and Interviews (N=10) include case studies of marketing professionals and executives. The research questions are analysed with two hypotheses which explains the value of AI in CRM for small and medium sized e-commerce businesses. The AI features in CRM provided by MoEngage are deeply analysed. The results show e-commerce businesses improve customer engagement and sales by effective personalisation and segmentation after implementation of AI-enabled CRM. Keywords: Artificial Intelligent (AI), CRM, AI-enabled CRM, small and medium-sized businesses, e-commerce, marketing, Segmentation, Personalisation.

Anmerkung: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents abstract..........................................................................................................v 1. Introduction................................................................................................1 1.1. Hypothesis........................................................................................2 2. Literature Review......................................................................................2 2.1. Artificial Intelligence (ai).................................................................2 2.2. Ai Transforming Crm in E-commerce..............................................8 2.3. Importance of Ai-enabled Crm.......................................................11 2.4. Ai-enabled Crm Adds Value to Small and Medium E-commerce Businesses.......................................................................................12 2.5. Crm in India and Germany..............................................................14 2.6. Challenges Faced by Small and Medium-sized E-commerce Businesses......................................................................................15 2.7. Moengage.......................................................................................17 2.7.1. About Moengage........................................................................17 2.7.2. Ai-enabled Crm Moengage: Sherpa..........................................19 2.7.3. Deeper Insights on Moengage Ai Capabilities in Crm.................20 2.7.3.1. How Does it Actually Predict?..........................................21 3. Research Methodology............................................................................21 3.1. Research Design..............................................................................22 3.2. Sampling..........................................................................................22 3.2.1. Qualitative Interviews...........................................................22 3.2.2. Survey...................................................................................23 3.3. Data Collection................................................................................23 3.3.1. Qualitative Interviews...........................................................23 3.4. Survey Forms................................................................................25 3.5. Data Analysis..................................................................................25 3.5.1. Interviews Analysis...............................................................25 3.5.2. Survey Analysis.....................................................................25 3.6. Validity and Reliability.......................................................................25 3.7. Ethical Considerations.....................................................................26 4. Results......................................................................................................26 4.1. Interview Results.............................................................................26 4.2. Survey Results................................................................................31 5. Discussions...............................................................................................35 5.1. H1: Implementing Ai-enabled Crm Systems in Small and Medium-sized E-commerce Businesses Improves Customer Engagement and Personalisation............................................................................35 5.2. H2: Small and Medium-sized E-commerce Businesses That Adopt Ai-enabled Crm Systems in India and Germany Experience Improved Customer Targeting and Segmentation........................................................38 6. Limitations and Scope for Future Research.................................................39 7. Conclusion................................................................................................39 8. References...............................................................................................41 9. Appendices...............................................................................................53

Sprache: Unbestimmte Sprache

Schlagwort(e): Academic theses

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Umfang: 34 pages : , illustrations ; , 21.59 × 27.94 cm.

Inhalt: AUTHOR-SUPPLIED ABSTRACT: Abstract: This paper is an explanation of the new technologies and cryptocurrencies such as Bitcoin and Ethereum. It gives an in-depth explanation of what blockchain is, covering its characteristics, main challenges, and criticisms. It delves into the Non-Fungible token space, explaining the main characteristics and challenges in the retail fashion industry and also analyzing a study case from Nike, Incorporated where they acquired the studio/team called RTFKT (pronounced "artifact"). It finishes the study with an analysis of the NFT industry utilizing Porter's Five Forces to understand the competitiveness of the industry and a VRIO analysis to understand if RTFKT can create a competitive advantage for Nike. Keywords: new technologies, cryptocurrencies, Bitcoin, Ethereum, blockchain, characteristics, challenges, criticisms, Non-Fungible token, retail fashion industry, study case, Nike, Incorporated, RTFKT, Porter's Five Forces, VRIO analysis, competitive advantage

Anmerkung: DISSERTATION NOTE: Bachelor of Arts thesis in Data Science and Business, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1.1. The motivation for the study 1.2 Research question 2. Methodology (Research approach) 3. Literature review 3.2 Blockchain and its essential characteristics 3.3 Blockchain and its main challenges 3.4 Proof-of-Work and Proof-of-Stake: a brief explanation 3.5 What is bitcoin, and how does it work? 3.6 What is Ethereum, and how does it work? 3.7 Non-Fungible Tokens and main characteristics 3.8 How the retail and retail luxury industry can use Non-Fungible tokens 3.9 Blockchain and Non-fungible tokens criticism and challenges 4. Nike acquiring RTFKT (Case Study) 5. Porter's five forces 5.1 Porter's Five Forces applied to the NFT industry 6. VRIO Model 7. Limitations of the study 8. Discussion 9. Results 10. Conclusion References Appendices: - Declaration Page

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Schlagwort(e): Academic theses

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Umfang: 42 pages : , illustrations ; , 21 × 29.7 cm.

Inhalt: AI-GENERATED ABSTRACT: Abstract: Purpose: During the COVID-19 pandemic, social media platforms such as TikTok have played a significant role, drawing in content makers and performers alike. This research seeks to answer whether individuals' exposure to a song on TikTok has a different effect on their interest and degree of liking with music than exposure to the same song solely on other music streaming platforms. The research also expects to show how TikTok might be a marketing tool for musicians. Research Design and Methodology: The study uses a quantitative research approach to determine whether, or not, watching TikTok videos increases viewers' interest in and preference for a song. Quantitative information is gathered from two groups of respondents using structured surveys with PANAS questions and Likert scale questions. The research uses the reliable and accurate Music Receptivity Scale (MRS) to measure the participants' degree of liking a specific song. Findings: The results of this research examine how viewing a TikTok video effects Gen Z listeners' degree of liking a piece of new music. Participants in the baseline group were only asked to listen to a song on Spotify. The participants in the second group, who first saw a TikTok video showed more interest and liking in the song than those in the baseline group. A statistically significant difference in average scores between the two groups indicates that participants' interest and impressions of the music were affected by their exposure to TikTok. Value, originality: These results add to the expanding body of literature on TikTok as a music marketing tool, suggesting future directions for the independent music industry and general music industry. The study provides insights into the potential of TikTok as a vital tool for enhancing the degree of liking for a song, which illuminates the role of TikTok in changing music tastes and emotional reactions among Generation Z. Keywords: TikTok, degree of liking, music consumption, social media, Generation Z, music marketing, Music Receptivity Scale

Anmerkung: DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction.................................................................1 2. Literature Review............................................................4 2.1. the Music Industry......................................................4 2.2. the Paradigm Shift in Unveiling Musical Talents: Accepting a New Era of Artist Discovery................................................7 2.3. Music Marketing........................................................8 2.3.1. Marketing of Emerging, Lesser-known, or Independent Artists......8 2.3.2. Overview of Tiktok as a Marketing Tool..........................10 2.3.3. Going Viral on Tiktok - Lizzo's Case............................13 2.4. Theoretical Framework on Music Marketing and Social Media.............15 2.5. Previous Research on the Impact of Tiktok on Music Consumption and Engagement..........................................................16 3. Research Design and Methodology.............................................18 3.1. Sampling Method.......................................................19 3.2. Procedure.............................................................19 3.3. Data Collection and Analysis..........................................21 4. Findings...................................................................21 4.1. Presentation of the Data..............................................22 4.2. a Comparative Analysis of Baseline Group and Tiktok Group.............25 5. Discussion................................................................28 5.1. Study Implications....................................................28 5.2. Limitations of the Study..............................................29 5.3. Future Directions.....................................................31 6. Conclusion................................................................31 7. References................................................................33

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Schlagwort(e): Academic theses

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Umfang: 68 pages : , illustrations ; , 21 × 29.7 cm.

Inhalt: AI-GENERATED ABSTRACT: Abstract: This thesis explores the integration of business process management (BPM) and data visualization tools to optimize performance marketing campaigns. The study looks at the present status of performance marketing, the benefits of BPM in improving strategies, the importance of data visualization tools like Tableau, and the challenges and opportunities connected with their integration. The survey results show that BPM and data visualization tools are widely used in performance marketing, with moderate efficacy for BPM integration and good perceptions for data visualization. Data integration complexity, learning curves, communication and collaboration issues, implementation complexities, data accuracy and privacy concerns, time and resource constraints, and skill development in data visualization are identified through thematic analysis of interviews. Organizations may improve their performance marketing strategies and get greater results by tackling these issues and capitalizing on the advantages. This study adds to a full understanding of the integration of BPM and data visualization tools in performance marketing and gives useful insights for practitioners looking to optimize their campaigns. Keywords: Performance Marketing, Business Process Management (BPM), Data Visualization, Integration, Optimization

Anmerkung: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents table of Contents.....................................................................................i list of Tables.........................................................................................ii table of Figures......................................................................................iii abstract...................................................................................................iv 1. Introduction.......................................................................................1 2. Literature Review and Theoretical Framework..........................................4 2.1. Current State of Performance Marketing and Challenges Faced...............4 2.2. Business Process Management (bpm)..................................................9 2.2.1. Importance of Business Process Management in Organizational Performance...............................................................................10 2.2.2. Role of Business Process Management.....................................11 2.3. Tableau and Its Significance in Data Visualization...............................15 2.4. Theoretical Basis for Investigating the Integration of Bpm and Tableau in Performance Marketing Strategies................................................18 3. Methodology.....................................................................................20 4. Findings............................................................................................22 4.1. Analysis of Survey Data on the Usage of Bpm and Data Visualization in Performance Marketing...................................................................22 4.1.1. Results of Survey...........................................................................24 4.2. Analysis of Interviews on the Usage of Bpm and Data Visualization in Performance Marketing.................................................................36 5. Integration of Bpm and Tableau in Performance Marketing.........................42 6. Discussion..........................................................................................51 7. Conclusion..........................................................................................53 8. References.........................................................................................56 9. Appendix...........................................................................................62

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Schlagwort(e): Academic theses

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