Format:
346 S.
,
Ill., graph. Darst.
,
230 mm x 156 mm, 600 g
ISBN:
9783869364711
Series Statement:
Management
Uniform Title:
Good Works! Marketing and Corporate Initiatives that Build a Better World... And the Bottom Line
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Corporate Social Responsibility
Author information:
Hessekiel, David 1960-
Author information:
Kotler, Philip 1931-
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