UID:
almafu_9959762112002883
Format:
1 online resource
Edition:
Fourth Edition.
ISBN:
9781119706328
,
1119706327
,
9781119706304
,
1119706300
,
9781119706298
,
1119706297
Content:
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
Note:
Revised edition.
,
Includes index.
Additional Edition:
Print version: Chevalier, Michel, 1943- Luxury brand management in digital and sustainable times Hoboken : Wiley, 2020. ISBN 9781119706281
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
Bookmarklink