Umfang:
1 Online-Ressource (276 Seiten)
ISBN:
9783030774707
Serie:
New Directions in Latino American Cultures Ser
Anmerkung:
Description based on publisher supplied metadata and other sources
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Intro -- Acknowledgments -- Contents -- List of Figures -- List of Tables -- Chapter 1: Introduction -- Industries and Genres -- Identities and Audiences -- Ongoing Appeal of U.S. Programming in Latin America -- Technologies that Increased the Flow of U.S. and Other Foreign Programming into Latin America -- The Streaming Television Revolution -- Theorizing the Audiences for Foreign Television -- Outline of the Rest of the Book -- References -- Chapter 2: The Growth of Latin American Television -- Introduction -- Latin America: A Birthplace of International Communication Theories -- Television Eras in Latin America -- Putting Latin America in the Context of the Other World Regions and Countries -- A Region of Broadcast Exporters and Importers -- Brazil -- Mexico -- Argentina -- Colombia -- Venezuela -- Chile -- Peru -- Ecuador -- Audience Television Preferences Sample and Methods -- The Impact of Streaming Television -- References -- Chapter 3: Why Latin American Audiences Stay Loyal to National Broadcast Television -- A History of National Preferences -- Dependency on U.S. in Television -- Cultural Imperialism -- National Production -- Telenovelas -- The Introduction of Dramatic Series in Latin America -- Cultural Proximity -- Primary, Local or National, Cultural Proximity -- Secondary, Regional (Geo-Cultural), or Cultural-Linguistic Cultural Proximity -- Ongoing Competition with Imported U.S. Television Programs and Channels -- Capitals, Class, Viewing Options, and Viewing Choices -- Methodology -- Measurements -- Data Analysis -- Limitations -- The Context of Multichannel Viewing Growth -- Preferences for National and Regional Television Programs -- General Preferences for National Programming and Channels -- Genre Preferences and Domestic Bias -- News -- Telenovelas -- Regional Programming Preferences -- National Program Preferences and SES.
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Analysis/Conclusion -- References -- Chapter 4: The Persistence of the Popularity of US Television -- Structural Factors Favoring the Commercial System of US Television -- Cultural Imperialism and the Deeper Structural Factors Favoring the Popularity of US Television -- The Persistence of US TV Programs on Broadcast Channels -- The Structural Context for Latin American Elite Audiences -- Impact of Transnational Pay-TV on the Increased Availability of US TV -- Why Audiences Began to Choose Foreign TV More Often -- The Growing Appeal in Latin America of the Big Wave of US Programs on Pay-TV -- Changes in Latin American Audiences for US Television -- Cultural, Economic, and Linguistic Capitals and Viewing Preferences -- Cultural Capital -- Economic Capital -- Linguistic Capital -- Age -- Conclusion: Predicting Foreign Television Preferences -- References -- Chapter 5: Changing Class Formations and Changing Television Viewing: The New Middle Class, Television and Pay Television in Eight Latin American Countries 2004-2020 -- Social Class and Television in Latin America -- Elite Desires for Diversity on TV -- Beyond the Elite Audience on Pay-TV -- The Growth of the Middle Class in Latin America -- The Role of the Lower-Middle Class -- Breaking Down Class with Bourdieu's Capitals to Predict Multichannel Growth -- Methodology -- Findings: Income and Multichannel Penetration -- Findings: Education and Multichannel Penetration -- Education, Income, and Reasons for Getting Multichannel Television -- The Bust Years: 2014-2019 -- Analysis and Conclusion -- References -- Chapter 6: Streaming Television, Netflix, and Transverse Transnationalism -- Introduction -- Eras of Television and Streaming -- Transversality -- Reasons Why Streaming Is Increasingly Global -- A Multiplicity of Models for Streaming -- YouTube -- Netflix -- Disney+, HBO, Amazon Prime
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Broad Range of Streaming Competitors in Latin America -- Toward a Systematic Classification of the New Online Video Players -- Media Imperialism -- Platform Imperialism -- Streaming Services as Global and Cosmopolitan -- Transverse Flows and Streaming Companies -- Taste Clusters Across Borders and Algorithmic Globalization -- Problems of Access to Streaming -- Netflix Strategy in Latin America -- Netflix and Quality Television -- Multilingualism on Netflix -- Netflix Production in Latin America -- Conclusion -- References -- Chapter 7: Netflix, Distinction, and Cosmopolitanism Among Latin American Middle Class and Elite Audiences -- Distinction -- Cosmopolitanism -- Cosmopolitanism and Globalization -- Cosmopolitanism and Bourdieu -- Multiple Mobilities -- Cultural Omnivores -- Aesthetic Cosmopolitanism -- Peripheral Cosmopolitanism -- Cosmopolitans and Omnivores in Latin America -- Cosmopolitanism and Globalized Media Preferences -- Cosmopolitanism as Branding for Netflix and Others -- Cosmopolitanism and Audience Preferences for U.S. and European Television and Film -- Conclusion -- References -- Chapter 8: Conclusion -- National Preferences -- Continuing Attraction and Power of Imported Programs and U.S. Culture -- The Impact of New Television Technologies -- Increase in Lower-Middle Class Increases Pay-TV Use -- Economic and Cultural Capital and the Appeal of Foreign TV -- Television Over the Internet, Streaming Television -- Latin American Cosmopolitan Audiences -- References -- Index
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Straubhaar, Joseph From Telenovelas to Netflix: Transnational, Transverse Television in Latin America Cham : Springer International Publishing AG,c2021 ISBN 9783030774691
Sprache:
Englisch
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