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  • HWR Berlin  (3)
  • Ev. Landeskirche EKBO / Berl. Missionswerk
  • Social Media  (3)
  • 1
    Online Resource
    Online Resource
    Digital and Social Media Marketing : Emerging Applications and Theoretical Development (2020)
    Cham : Springer | Cham : Springer International Publishing
    Details
    UID:
    b3kat_BV046284235
    Format: 1 Online-Ressource (XV, 339 Seiten) , 43 Illustrationen, 36 Illustrationen (farbig)
    ISBN: 9783030243746
    Series Statement: Advances in Theory and Practice of Emerging Markets
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-24373-9
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-24375-3
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-24376-0
    Language: English
    Subjects: Economics
    RVK:
    QP 650
    Keywords: Social Media ; Marketing ; Online-Marketing ; Aufsatzsammlung
    DOI: 10.1007/978-3-030-24374-6
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Dwivedi, Yogesh K. 1941-2019
    Library Location Call Number Volume/Issue/Year Availability
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    HU Berlin
    FU Berlin
    HWR Berlin
    HTW Berlin
    BTU Cottbus
    TU Berlin
  • 2
    Online Resource
    Online Resource
    Social Media Marketing for Dummies (2020)
    Newark : John Wiley & Sons, Incorporated
    Details
    UID:
    b3kat_BV046688773
    Format: 1 online resource (451 pages)
    Edition: 4th ed
    ISBN: 9781119617013
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: Erscheint auch als Druck-Ausgabe Singh, Shiv Social Media Marketing for Dummies Newark : John Wiley & Sons, Incorporated,c2020 ISBN 9781119617006
    Language: English
    Subjects: Economics
    RVK:
    QP 650
    Keywords: Marketing ; Soziales Netzwerk ; Online-Marketing ; Social Media
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HWR Berlin
  • 3
    Online Resource
    Online Resource
    Social Norms, Gender and Collective Behaviour : Development Paradigms in India (2021)
    Singapore : Springer Singapore Pte. Limited
    Details
    UID:
    b3kat_BV048631749
    Format: 1 Online-Ressource (191 Seiten)
    ISBN: 9789811669521 , 9789811669514
    Note: Intro -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- 1 Introduction: Institutions and Social Norms -- 1.1 Introduction -- 1.2 Social Norms, Social Capital and Institutions -- 1.3 Institutions -- 1.4 Social Norms -- 1.5 Development of Institutions -- 1.6 The Role of Institutions -- 1.7 Institutionalization Process -- 1.8 Institutional Change -- 1.9 Study on Implications of Norms -- References -- 2 Understanding Social Norms -- 2.1 Introduction -- 2.2 Collective Behaviour and Social Norms -- 2.3 Collective Action and Evolution of Social Norms -- 2.4 Change of Norms -- References -- 3 Social Norms and Women Workforce Participation -- 3.1 Introduction -- 3.2 Social Norms and Gender Norms -- 3.3 Conceptual Framework -- 3.4 Methodology -- 3.5 Socio-Economic Profile of the Respondents -- 3.6 Customs -- 3.7 Moral Norms -- 3.8 Descriptive Norms -- 3.9 Social Norms -- 3.10 Discussion and Conclusion -- References -- 4 Gender and Agriculture: Cases of Woman Participation in Rural Odisha -- 4.1 Introduction -- 4.2 Overview of Literature -- 4.3 Conceptual Framework -- 4.4 Methodology -- 4.4.1 Study Area -- 4.5 Socio-Economic Profile of the Study Villages -- 4.6 Demographic Profile of the Respondents in the Villages -- 4.7 Norms Affecting Women Participation in Agricultural Activities -- 4.8 Customs -- 4.8.1 Ploughing Is Not a Feminine Task -- 4.8.2 Homecare Is Women's Primary Task -- 4.8.3 Women Are Not Owners of the Land -- 4.9 Moral Norms -- 4.9.1 Childcare Is Women's First Duty -- 4.9.2 Women Work Only in the Absence of Men -- 4.10 Descriptive Norms -- 4.10.1 Women Face Wage Discrimination -- 4.10.2 Women Don't Take Agricultural Decisions -- 4.11 Social Norms -- 4.11.1 Higher Caste Women Don't Work as Agricultural Labourers -- 4.11.2 Women from Lower Caste Are Hired as Agricultural Labourers , 4.11.3 Women Are Not Paid to Work in Their Own Family Land -- 4.12 Household Decision-Making by Woman -- 4.13 Discussion and Conclusion -- References -- 5 Reference Network and Sanitation Norms -- 5.1 Introduction -- 5.2 Structure of a Reference Network -- 5.3 Methodology -- 5.4 Analysis and Results -- 5.4.1 Size of the Reference Networks -- 5.4.2 Structural Properties of the Reference Networks -- 5.4.3 Inter and Intra-Group Connections -- 5.5 Discussion and Conclusion -- References -- 6 Sanitation and Social Norms: A Study on Villages in Gujarat and West Bengal -- 6.1 Introduction -- 6.2 Methodology -- 6.2.1 Reference Network -- 6.3 Socio-Economic Characteristics -- 6.4 Access and Use of Toilet -- 6.5 Sanitation and Social Norms -- 6.5.1 Personal Normative Beliefs -- 6.5.2 Empirical Expectations -- 6.5.3 Normative Expectations -- 6.6 Response to the Vignettes -- 6.6.1 Vignette 1 -- 6.6.2 Vignette 2 -- 6.7 Discussion and Conclusion -- References -- 7 Collective Behaviour and Development Management: Policy Response to Social Norms and Behaviour Change -- 7.1 Introduction -- 7.2 Public Policy and Social Change -- 7.3 An Action Framework for Managing Development Policy-Context of Sanitation -- References -- Index
    Additional Edition: Erscheint auch als Druck-Ausgabe De, Indranil Social Norms, Gender and Collective Behaviour Singapore : Springer Singapore Pte. Limited,c2021 ISBN 9789811669514
    Language: English
    Keywords: Indien ; Soziale Norm ; Frauenarbeit ; Frauenemanzipation ; Kollektives Verhalten ; Social Media
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HWR Berlin
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