Format:
XV, 512 S.
,
Ill., graph. Darst.
Edition:
2. ed.
ISBN:
9780470423479
,
9780470930151
,
9780470930168
,
9780470930182
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Kundenmanagement
;
Kundenorientierung
;
Marketingstrategie
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