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Mao and Markets : The Communist Roots of Chinese Enterprise (2022)

Marquis, Christopher, ; Qiao, Kunyuan,

New Haven, CT :Yale University Press,

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UID:

almahu_9949544888902882

Umfang: 1 online resource (320 p.) : , 43 b-w illus.

ISBN: 9780300268836 , 9783110992823

Inhalt: A thoroughly researched assessment of how China's economic success continues to be shaped by the communist ideology of Chairman Mao It was long assumed that as China embraced open markets and private enterprise, its state-controlled economy would fall by the wayside, that free markets would inevitably lead to a more liberal society. Instead, China's growth over the past four decades has positioned state capitalism as a durable foil to the orthodoxy of free markets, to the confusion of many in the West. Christopher Marquis and Kunyuan Qiao argue that China's economic success is based on-not in spite of-the continuing influence of Communist leader Mao Zedong. They illustrate how Mao's ideological principles, mass campaigns, and socialist institutions have enduringly influenced Chinese entrepreneurs' business strategies and the management of their ventures. Grounded in case studies and quantitative analyses, this book shows that while private enterprise is the engine of China's growth, Chinese companies see no contradictions between commercial drive and a dedication to Maoist ideology.

Anmerkung: Frontmatter -- , Contents -- , Introduction -- , I MAO ZEDONG, MAOIST PRINCIPLES, AND PRIVATE BUSINESS IN CHINA -- , 1 Maoism-Communism, Chinese-Style -- , 2 Mao's Lasting Influence on China -- , II MAO'S IDEOLOGICAL AND MILITARY PRINCIPLES AND PRIVATE ENTERPRISE -- , 3 Nationalism and Internationalization -- , 4 Frugality and Cost Reduction -- , 5 Devotion and Social Contribution -- , 6 Mao's Military Thought and Business Strategy and Management -- , III THE EFFECTS OF MAO'S MASS CAMPAIGNS: THE GREAT LEAP FORWARD, THE CULTURAL REVOLUTION, AND THE THIRD FRONT -- , 7 The Great Leap Forward and Resource Use -- , 8 The Cultural Revolution and Institutional Confidence -- , 9 The Third Front Construction and Private Entrepreneurship -- , IV THE EFFECTS OF MAO'S SOCIALIST INSTITUTIONS: POLITICAL AND ECONOMIC SYSTEMS -- , 10 The Political System and Private Enterprises in China -- , 11 The Socialist Economy and Private Firms in China -- , Conclusion -- , Methodological Appendix -- , Notes -- , Acknowledgments -- , Index , Mode of access: Internet via World Wide Web. , In English.

In: EBOOK PACKAGE Business and Economics 2022 English, De Gruyter, 9783110992823

In: EBOOK PACKAGE COMPLETE 2022 English, De Gruyter, 9783110993899

In: EBOOK PACKAGE COMPLETE 2022, De Gruyter, 9783110994810

In: EBOOK PACKAGE Economics 2022, De Gruyter, 9783110992922

In: Yale University Press Complete eBook-Package 2022, De Gruyter, 9783110749779

Sprache: Englisch

Fachgebiete: Wirtschaftswissenschaften , Politologie

RVK:

MC 8455

RVK:

QG 860

Schlagwort(e): Electronic books

DOI: 10.12987/9780300268836

URL: https://doi.org/10.12987/9780300268836?locatt=mode:legacy

URL: https://www.degruyter.com/isbn/9780300268836

URL: Cover

URL: lizenzpflichtig

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Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement (2020)

Kihn, Martin [Verfasser] ; O'Hara, Christopher B. [Sonstige]

Newark : John Wiley & Sons, Incorporated

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UID:

b3kat_BV047688386

Umfang: 1 online resource (242 pages)

ISBN: 9781119790129

Anmerkung: Description based on publisher supplied metadata and other sources , Cover -- Title Page -- Copyright -- Contents -- Introduction -- The Pizza Challenge -- The Perils of Personalization -- Rise of the Avoidant Customer -- The Disconnected Data Dilemma -- Customer Data Platform (CDP) -- Crossing The Customer Data Chasm -- CHAPTER 1 The Customer Data Conundrum -- Data Silos -- Known Data -- Customer Relationship Management (CRM) -- Customer Resolution -- Data Portability -- Unknown Data -- Cross‐Device Identity Management (CDIM) -- Connecting the Known and Unknown -- Data Onboarding -- People Silos -- Customer‐Driven Thinker: Kevin Mannion -- Summary: The Customer Data Problem -- CHAPTER 2 The Brief, Wondrous Life of Customer Data Management -- Customer Data on Cards and Tape? -- Direct Mail and Email: The Prototypes of Modern Marketing -- A Brief History of Customer Data Management -- Relational Databases -- The Rise of CRM and Marketing Automation -- Marketing Automation -- Improved User Interface (UI) -- The Multichannel Multiverse of the Thoroughly Modern Marketer -- The Growth of Digital -- Today's Landscape -- Today's Martech Frankenstack -- Customer‐Driven Thinker: Scott Brinker -- Summary: The Brief, Wondrous Life of Customer Data Management -- CHAPTER 3 What Is a CDP, Anyway? -- Rise of the Customer Data Platform -- What Marketers Really Want from the CDP -- The Great RFP Adventure -- "We Want a Platform, Not a Product" -- Building a Platform Solution -- CDP Capabilities -- Data Collection -- Data Management -- Profile Unification -- Segmentation and Activation -- Insights/AI -- The Two (Actually Three) Types of CDPs -- A System of Insights -- System of Engagement -- The Third Type: Enterprise Holistic CDP -- Known and Unknown (CDMP) Data Must Be Unified -- A Business‐User Friendly UI -- A Platform Ecosystem -- The Future Is Here -- Customer‐Driven Thinker: David Raab -- Summary: What Is a CDP? , CHAPTER 4 Organizing Customer Data -- Munging Data in the Midwest -- Elements of a Data Pipeline -- Data Management Steps -- 1 Data Ingestion -- 2 Data Harmonization -- Using an Information Model -- 3 Identity Management -- Benefits of Identity Management -- Spectrum of Identity -- Identity Management in Practice -- 4 Segmentation -- The Importance of Attributes -- 5 Activation -- Getting It Done -- Different Spheres of Influence -- Customer‐Driven Thinker: Brad Feinberg -- Summary: Organizing Customer Data -- CHAPTER 5 Build a First‐Party Data Asset with Consent -- Privacy‐First Is Customer‐Driven -- Privacy Police: Browsers and Regulators -- Web Browsers and Standards Bodies -- Intelligent Tracking Prevention -- Enhanced Tracking Prevention and Brave -- Google's Chrome and AdID -- Government Regulators -- The Mistrustful Consumer -- How Can a Marketer Gain Trust? -- Attitudes Around the World -- The Privacy Paradox -- What Exactly Is the Privacy Paradox? -- How Do You Solve the Paradox? -- Four Privacy Tactics to Try -- Customer‐Driven Thinker: Sebastian Baltruszewicz -- Summary: Build a First‐Party Data Asset with Consent -- CHAPTER 6 Building a Customer‐Driven Marketing Machine -- Know, Personalize, Engage, and Measure -- Know ("the Right Person") -- Personalize ("the Right Message") -- Engage ("the Right Channel") -- Measure (and Optimize) -- Organizational Transformation -- The CDP Working Model -- Team -- Platform -- Use Cases -- Methodology -- Operating Model -- The People at the Center (the Center of Excellence Model) -- Marketing -- IT/CRM -- Analytics -- How the COE Works -- How to Get There from Here: A Working Maturity Model -- Channel Coordination Stages -- Engagement Maturity Stages -- Touchpoints: That Was Then -- Journeys: This Is Now -- Experiences: This Is the Future -- Summary: Build a Customer‐Driven Marketing Machine , CHAPTER 7 Adtech and the Data Management Platform -- The Magic Coffee Maker -- Background/Evolution of the DMP -- Five Sources of Value in DMP -- Advertising as Part of the Marketing Mix -- Role of Pseudonymous IDs in the Enterprise -- Advertising in "Walled Gardens" with First‐Party Data -- End‐to‐end Journey Management: The CDMP -- Customer‐Driven Thinker: Ron Amram -- Summary: Adtech and the Data Management Platform -- CHAPTER 8 Beyond Marketing -- The Expanding Role of Customer Data Across the Enterprise -- Service: Frontline Engagement with the Customer -- Commerce: The Storefront and the Nexus of Response -- Use of Commerce Data for Modeling and Scoring -- Sales: The B2B Context, and What That Means for Customer Data -- Sources of Truth -- Householding -- Targetable Attributes -- Marketing: The Brand Stewards, Revenue, and the Engagement Engine -- Customer‐Driven Thinker: Kumar Subramanyam -- Summary: Beyond Marketing: Putting Sales, Service, and Commerce Data to Work -- CHAPTER 9 Machine Learning and Artificial Intelligence -- Once Upon a Time ... in Silicon Valley -- Deep Learning and AI -- Back to the Hot Dogs -- Cast of Characters -- Customer‐Driven Machine Learning and AI -- Data Science in Marketing -- Machine Learning Vs. Artificial Intelligence? -- What Does a Marketing Data Scientist Do? -- Customer Data and Experimental Design -- Customer Data, Machine Learning, and AI -- What Is a Model? -- Labeled Vs. Unlabeled Data -- Fitting a Model to Data -- Making Predictions -- Regression -- Classification -- Finding Structure -- Clustering -- Dimensionality Reduction -- Neural Networks -- Applying Machine Learning and AI in Marketing -- Machine‐Learned Segmentation -- Machine‐Learned Attribution -- Image Recognition and Natural Language Processing (NLP) -- Importance of Customer Data for AI -- AI/ML in the Organization: Data Science Teams , Customer‐Driven Thinker: Alysia Borsa -- Summary: Machine Learning and Artificial Intelligence -- CHAPTER 10 Orchestrating a Personalized Customer Journey -- The Rise of Context Marketing -- Prescriptive Journeys -- Predictive Journeys -- Real‐Time Interaction Management (RTIM) Journeys -- Customer‐Driven Thinker: Laura Lisowski Cox -- Summary: Orchestrating a Personalized Customer Journey -- CHAPTER 11 Connected Data for Analytics -- Customer Data for Marketing Analytics -- Analytical Capabilities -- Analytics Data Sources -- Beyond the Basics -- Key Types of Analytics -- Marketing/Email Analytics -- DMP Analytics -- Multitouch Attribution (MTA) -- Media Mix Modeling (MMM) -- Marketing Analytics Platforms -- Enterprise Analytics/BI -- Customer‐Driven Thinker: Vinny Rinaldi -- Summary: Connected Data for Analytics -- CHAPTER 12 Summary and Looking Ahead -- Summary -- Looking Ahead -- Category Shake‐Out! -- Aggregate‐Level Data and "FLOCtimization" -- A Fresh Start for Multitouch Attribution -- AI Finally Takes Over -- The Future -- Further Reading -- Acknowledgments -- About the Authors -- Index -- EULA.

Weitere Ausg.: Erscheint auch als Druck-Ausgabe Kihn, Martin Customer Data Platforms Newark : John Wiley & Sons, Incorporated,c2020 ISBN 9781119790112

Sprache: Englisch

Fachgebiete: Wirtschaftswissenschaften

RVK:

QP 620

RVK:

QP 650

Schlagwort(e): Electronic books ; Electronic books

URL: FULL ((OIS Credentials Required))

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Chip War : the Fight for the world's most critical technology. (2022)

Miller, Chris

London ; New York ; Sydney ; Toronto ; New Delhi :Simon & Schuster,

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UID:

almafu_BV048523704

Umfang: 1 Online-Ressource (439 Seiten) : , Illustrationen, 1 Karte.

ISBN: 978-1-3985-0411-0

Anmerkung: Intro -- Title Page -- Dedication -- Cast of Characters -- Glossary -- Introduction -- Part I: Cold War Chips -- Chapter 1: From Steel to Silicon -- Chapter 2: The Switch -- Chapter 3: Noyce, Kilby, and the Integrated Circuit -- Chapter 4: Liftoff -- Chapter 5: Mortars and Mass Production -- Chapter 6: "I... WANT... TO... GET... RICH" -- Part II: The Circuitry of the American World -- Chapter 7: Soviet Silicon Valley -- Chapter 8: "Copy It" -- Chapter 9: The Transistor Salesman -- Chapter 10: "Transistor Girls" -- Chapter 11: Precision Strike -- Chapter 12: Supply Chain Statecraft -- Chapter 13: Intel's Revolutionaries -- Chapter 14: The Pentagon's Offset Strategy -- Part III: Leadership Lost? -- Chapter 15: "That Competition Is Tough" -- Chapter 16: "At War with Japan" -- Chapter 17: "Shipping Junk" -- Chapter 18: The Crude Oil of the 1980s -- Chapter 19: Death Spiral -- Chapter 20: The Japan That Can Say No -- Part IV: America Resurgent -- Chapter 21: The Potato Chip King -- Chapter 22: Disrupting Intel -- Chapter 23: "My Enemy's Enemy": The Rise of Korea -- Chapter 24: "This Is the Future" -- Chapter 25: The KGB's Directorate T -- Chapter 26: "Weapons of Mass Destruction": The Impact of the Offset -- Chapter 27: War Hero -- Chapter 28: "The Cold War Is Over and You Have Won" -- Part V: Integrated Circuits, Integrated World? -- Chapter 29: "We Want a Semiconductor Industry in Taiwan" -- Chapter 30: "All People Must Make Semiconductors" -- Chapter 31: "Sharing God's Love with the Chinese" -- Chapter 32: Lithography Wars -- Chapter 33: The Innovator's Dilemma -- Chapter 34: Running Faster? -- Part VI: Offshoring Innovation? -- Chapter 35: "Real Men Have Fabs" -- Chapter 36: The Fabless Revolution -- Chapter 37: Morris Chang's Grand Alliance -- Chapter 38: Apple Silicon -- Chapter 39: EUV -- Chapter 40: "There Is No Plan B" , Chapter 41: How Intel Forgot Innovation -- Part VII: China's Challenge -- Chapter 42: Made in China -- Chapter 43: "Call Forth the Assault" -- Chapter 44: Technology Transfer -- Chapter 45: "Mergers Are Bound to Happen" -- Chapter 46: The Rise of Huawei -- Chapter 47: The 5G Future -- Chapter 48: The Next Offset -- Part VIII: The Chip Choke -- Chapter 49: "Everything We're Competing On" -- Chapter 50: Fujian Jinhua -- Chapter 51: The Assault on Huawei -- Chapter 52: China's Sputnik Moment? -- Chapter 53: Shortages and Supply Chains -- Chapter 54: The Taiwan Dilemma -- Conclusion -- Photographs -- Acknowledgments -- About the Author -- Notes -- Index -- Copyright

Weitere Ausg.: Erscheint auch als Druck-Ausgabe, Hardcover Miller, Chris Chip War New York : Simon & Schuster, Limited,c2022 ISBN 978-1-3985-0409-7

Sprache: Englisch

Schlagwort(e): Chip ; Wirtschaftskrieg ; Electronic books ; Electronic books

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