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  • Berlin International  (4)
  • Collegium Polonicum
  • SB Erkner
  • Textbooks  (4)
  • 1
    Book
    Book
    Cheltenham, UK : Edward Elgar
    UID:
    kobvindex_INT0003046
    Format: xi, 198 pages , illustrations , 23.5 x 15.5 cm
    Edition: Reprint
    ISBN: 9781786432681 , 9781789901054 , 1786432684 , 1789901057
    Content: "New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand."
    Note: EDITORIAL NOTE: hardback edition published 2017, paperback edition published 2019 , Prologue -- Big data and marketing analytics -- Exploratory research design -- Descriptive research design -- Casual research design -- Other topics in research and analytics -- Analytics 1: big data -- Analytics 2: marketing and analytics -- Index
    Language: English
    Keywords: Textbooks
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Book
    Book
    Hoboken, NJ, USA : Wiley
    UID:
    kobvindex_INT0001990
    Format: xiv, 426 pages , illustrations , 26 cm
    Edition: 4th edition, international student version
    ISBN: 9780470524572 , 047052457X
    Content: "Operations Management for MBAs provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained."
    Language: English
    Keywords: Textbooks
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Book
    Book
    Boston, MA, USA : McGraw-Hill
    UID:
    kobvindex_INT0002166
    Format: xxiv, 672 pages , illustrations, portraits , 23 cm
    Edition: 2nd edition, international edition
    ISBN: 9780071232449 , 9780072339703 , 0071232443 , 0072339705
    Content: "Harrington/Niehaus' Risk Management and Insurance 2e develops general principles or risk management and insurance and provides the essential aspects of insurance contracts and the insurance industry. It provides substantially more conceptual analysis and attention to business risk management and public policy issues than exists in current texts."
    Note: EDITORIAL NOTE: previous edition published 1999
    Language: English
    Keywords: Textbooks
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    UID:
    kobvindex_INT0000741
    Format: xi, 452 pages , illustrations , 23 x 15.5 cm
    Edition: International edition
    ISBN: 9780132329026 , 0132329026
    Content: "For advanced undergraduate courses on organizations, sociology of organizations, organizations & management, and organization theory. Courses can be found in the departments of sociology, business and public administration departments. Organizations and Organizing: Rational, Natural and Open Systems 1/e, covers the early history of organization studies, provides a comprehensive framework for comparing competing theoretical paradigms, and addresses major developments in the most recent decade. Its scholarly yet accessible conceptual framework encourages our diverse scholarly community to come together to consider common issues and problems. W. Richard Scott is a professor at Stanford University and is the author of numerous books, including the best-selling Organizations: Rational, Natural and Open Systems, which this new book replaces. Gerald F. Davis is a professor of Management and Organizations in the University of Michigan Business School. He brings extensive knowledge of strategy, social networks and social movements to this new book."
    Note: Preface -- The subject is organizations; the verb is organizing -- Organizations as rational systems -- Organizations as natural systems -- Organizations as open systems -- Combining perspectives, expanding levels -- Technology and structure -- Labor and structure -- Goals, power, and control -- The dyadic environment of the organization -- Organization of the environment -- Networks in and around organizations -- Strategy, structure, and performance: the sociology of organizational strategy -- The rise and transformation of the corporate form -- Changing contours of organizations and organization theory -- References -- Name index -- Subject index
    Language: English
    Keywords: Textbooks
    Library Location Call Number Volume/Issue/Year Availability
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