Kooperativer Bibliotheksverbund

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Format: 366 S.

ISBN: 3-630-86738-3

Language: German

Subjects: German Studies

Keywords: Fiktionale Darstellung ; Belletristische Darstellung ; Fiktionale Darstellung ; Fiktionale Darstellung

Author information: Grün, Max von der 1926-2005

UID:

Format: XIV, 102 S.

ISBN: 3-933146-14-3

Series Statement: [Georg-Forster-Studien / Beihefte] 1

Language: German

Subjects: German Studies

Keywords: 1754-1794 Forster, Georg ; Fiktionale Darstellung ; Theaterstück ; Theaterstück ; Theaterstück ; Fiktionale Darstellung

Author information: Grün, Albert 1822-1904

Author information: Dippel, Horst 1942-

UID:

Format: 128 S. ; , 210 mm x 150 mm.

ISBN: 978-3-8382-0061-3

Content: "An den Orten, an denen ich bin, kann ich nicht fremd im allgemeinen sein. Auch nicht fremd in allen Dingen zugleich. Ich bin, so wie andere auch, fremd in einzelnen Dingen." Jeder ist irgendwo fremd - Fremdheit an sich existiert nicht. Dieser Kerngedanke zieht sich wie ein roter Faden durch das Werk Herta Müllers. Die Differenz kann als konstitutiver Bestandteil von Herta Müllers Literatur betrachtet werden. Neben existenziellen Fremdheitserfahrungen, die beispielsweise in der verfremdeten Selbstwahrnehmung des Subjekts sichtbar werden, dienen Fremdheit und Alterität allerdings auch als Strategie, um belastende Ordnungen zu sprengen und neue literarische Formen zu erkunden. Montage und Collage spielen mit den Grenzen der Wahrnehmung beim Rezipienten und zeugen von der "gebrechlichen Einrichtung der Welt". Herta Müller lotet damit sowohl thematisch als auch formal das Potenzial von Fremdheit und Andersartigkeit aus. Sigrid Grün analysiert in ihrer Studie neben den poetologischen Voraussetzungen auch die Themenfelder Fremdheit und Sprache, Ethnozentrismus, Geschlechterordnungen, Fremdheit im totalitären Staat, Migrationserfahrungen sowie intrasubjektive Fremdheit. Hierbei stehen zunächst die überkommenen Ordnungssysteme im Mittelpunkt, die schließlich aufgebrochen werden. Verschiedene sozial- und geisteswissenschaftliche Zugangsweisen werden unter dem Gesichtspunkt der Anwendbarkeit auf die zu analysierenden Texte geprüft. Soziologische Ansätze fließen ebenso in Grüns Interpretation ein wie psychoanalytische und phänomenologische Sichtweisen.

Language: German

Subjects: German Studies

Keywords: 1953- Müller, Herta ; Fremdheit

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018981515&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

URL: http://d-nb.info/999284894/04

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018981515&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Author information: Grün, Sigrid 1980-

UID:

Format: 31 S. , zahlr. Ill.

Series Statement: Der Kunstbrief 29

Language: German

Subjects: Art History

Keywords: Grünewald, Matthias 1480-1528 Erasmus-Mauritius-Tafel

Author information: Grünewald, Matthias 1480-1528

Author information: Grote, Ludwig 1893-1974

UID:

Format: 133 S. : , Ill. ; , 19 cm, 210 gr.

ISBN: 3-88309-263-0

Series Statement: Interkulturelle Bibliothek 87

Language: German

Subjects: Philosophy

Keywords: 1788-1860 Schopenhauer, Arthur

URL: Ausführliche Beschreibung

Author information: Grün, Klaus-Jürgen, 1957-

UID:

Format: IX, 141 S.

Additional Edition: Elektronische Reproduktion München urn:nbn:de:bvb:12-bsb11331828-2

Language: German

Keywords: Festschrift ; Festschrift

URL: Volltext // Exemplar mit der Signatur: München, Bayerische Staatsbibliothek -- Biogr. 48 w  (kostenfrei)

Author information: Grün, Anastasius 1806-1876

UID:

Format: 162 S. , cm

Edition: 1. basım

ISBN: 9789756663691

Series Statement: Çitlembik psikoloji 164

Note: Literaturangaben

Language: Turkish

Author information: Gruen, Arno 1923-2015

UID:

Format: 1 electronic resource (xxi, 324 pages) : , illustrations.

ISBN: 9789811088179 , 9811088179 , 9789811342486 , 9811342482 , 9789811088186 , 9811088187

Series Statement: Management for professionals,

Content: MACHINE-GENERATED SUMMARY NOTE: "This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics."

Note: MACHINE-GENERATED CONTENTS NOTE: Part I. Introduction.- Chapter 1. Market segmentation.- Chapter 2. Market segmentation analysis.- Part II. Ten steps of market segmentation analysis.- Chapter 3. STEP 1: Deciding (not) to segment.- Chapter 4. STEP 2: Specifying the ideal target segment.- Chapter 5. STEP 3: Collecting data.- Chapter 6. STEP 4: Exploring data.- Chapter 7. STEP 5: Extracting segments.- Chapter 8. STEP 6: Profiling segments.- Chapter 9. STEP 7: Describing segments.- Chapter 10. STEP 8: Selecting (the) target segment(s).- Chapter 11. STEP 9: Customising the marketing mix.- Chapter 12. STEP 10: Evaluation and monitoring.

Language: English

Keywords: Handbooks and manuals

URL: FULL

UID:

Format: 1 online resource (332 pages)

Edition: 1st ed.

ISBN: 9789811088186

Series Statement: Management for Professionals Series

Note: Intro -- Preface -- References -- Contents -- List of Figures -- List of Tables -- Part I Introduction -- 1 Market Segmentation -- 1.1 Strategic and Tactical Marketing -- 1.2 Definitions of Market Segmentation -- 1.3 The Benefits of Market Segmentation -- 1.4 The Costs of Market Segmentation -- References -- 2 Market Segmentation Analysis -- 2.1 The Layers of Market Segmentation Analysis -- 2.2 Approaches to Market Segmentation Analysis -- 2.2.1 Based on Organisational Constraints -- 2.2.2 Based on the Choice of (the) SegmentationVariable(s) -- 2.3 Data Structure and Data-Driven Market Segmentation Approaches -- 2.4 Market Segmentation Analysis Step-by-Step -- References -- Part II Ten Steps of Market Segmentation Analysis -- 3 Step 1: Deciding (not) to Segment -- 3.1 Implications of Committing to Market Segmentation -- 3.2 Implementation Barriers -- 3.3 Step 1 Checklist -- References -- 4 Step 2: Specifying the Ideal Target Segment -- 4.1 Segment Evaluation Criteria -- 4.2 Knock-Out Criteria -- 4.3 Attractiveness Criteria -- 4.4 Implementing a Structured Process -- 4.5 Step 2 Checklist -- References -- 5 Step 3: Collecting Data -- 5.1 Segmentation Variables -- 5.2 Segmentation Criteria -- 5.2.1 Geographic Segmentation -- 5.2.2 Socio-Demographic Segmentation -- 5.2.3 Psychographic Segmentation -- 5.2.4 Behavioural Segmentation -- 5.3 Data from Survey Studies -- 5.3.1 Choice of Variables -- 5.3.2 Response Options -- 5.3.3 Response Styles -- 5.3.4 Sample Size -- 5.4 Data from Internal Sources -- 5.5 Data from Experimental Studies -- 5.6 Step 3 Checklist -- References -- 6 Step 4: Exploring Data -- 6.1 A First Glimpse at the Data -- 6.2 Data Cleaning -- 6.3 Descriptive Analysis -- 6.4 Pre-Processing -- 6.4.1 Categorical Variables -- 6.4.2 Numeric Variables -- 6.5 Principal Components Analysis -- 6.6 Step 4 Checklist -- References , 7 Step 5: Extracting Segments -- 7.1 Grouping Consumers -- 7.2 Distance-Based Methods -- 7.2.1 Distance Measures -- 7.2.2 Hierarchical Methods -- Example: Tourist Risk Taking -- 7.2.3 Partitioning Methods -- 7.2.3.1 k-Means and k-Centroid Clustering -- 7.2.3.2 ``Improved'' k-Means -- 7.2.3.3 Hard Competitive Learning -- 7.2.3.4 Neural Gas and Topology Representing Networks -- 7.2.3.5 Self-Organising Maps -- 7.2.3.6 Neural Networks -- 7.2.4 Hybrid Approaches -- 7.2.4.1 Two-Step Clustering -- 7.2.4.2 Bagged Clustering -- 7.3 Model-Based Methods -- 7.3.1 Finite Mixtures of Distributions -- 7.3.1.1 Normal Distributions -- 7.3.1.2 Binary Distributions -- 7.3.2 Finite Mixtures of Regressions -- Example: Australian Travel Motives -- 7.3.3 Extensions and Variations -- 7.4 Algorithms with Integrated Variable Selection -- 7.4.1 Biclustering Algorithms -- Example: Australian Vacation Activities -- 7.4.2 Variable Selection Procedure for Clustering BinaryData (VSBD) -- Example: Australian Travel Motives -- 7.4.3 Variable Reduction: Factor-Cluster Analysis -- 7.5 Data Structure Analysis -- 7.5.1 Cluster Indices -- 7.5.1.1 Internal Cluster Indices -- 7.5.1.2 External Cluster Indices -- 7.5.2 Gorge Plots -- 7.5.3 Global Stability Analysis -- Example: Tourist Risk Taking -- 7.5.4 Segment Level Stability Analysis -- 7.5.4.1 Segment Level Stability Within Solutions -- 7.5.4.2 Segment Level Stability Across Solutions -- 7.6 Step 5 Checklist -- References -- 8 Step 6: Profiling Segments -- 8.1 Identifying Key Characteristics of Market Segments -- 8.2 Traditional Approaches to Profiling Market Segments -- 8.3 Segment Profiling with Visualisations -- 8.3.1 Identifying Defining Characteristics of MarketSegments -- 8.3.2 Assessing Segment Separation -- 8.4 Step 6 Checklist -- References -- 9 Step 7: Describing Segments -- 9.1 Developing a Complete Picture of Market Segments , 9.2 Using Visualisations to Describe Market Segments -- 9.2.1 Nominal and Ordinal Descriptor Variables -- 9.2.2 Metric Descriptor Variables -- 9.3 Testing for Segment Differences in Descriptor Variables -- 9.4 Predicting Segments from Descriptor Variables -- 9.4.1 Binary Logistic Regression -- 9.4.2 Multinomial Logistic Regression -- 9.4.3 Tree-Based Methods -- 9.5 Step 7 Checklist -- References -- 10 Step 8: Selecting (the) Target Segment(s) -- 10.1 The Targeting Decision -- 10.2 Market Segment Evaluation -- 10.3 Step 8 Checklist -- References -- 11 Step 9: Customising the Marketing Mix -- 11.1 Implications for Marketing Mix Decisions -- 11.2 Product -- 11.3 Price -- 11.4 Place -- 11.5 Promotion -- 11.6 Step 9 Checklist -- References -- 12 Step 10: Evaluation and Monitoring -- 12.1 Ongoing Tasks in Market Segmentation -- 12.2 Evaluating the Success of the Segmentation Strategy -- 12.3 Stability of Segment Membership and Segment Hopping -- 12.4 Segment Evolution -- Example: Winter Vacation Activities -- 12.5 Step 10 Checklist -- References -- A Case Study: Fast Food -- A.1 Step 1: Deciding (not) to Segment -- A.2 Step 2: Specifying the Ideal Target Segment -- A.3 Step 3: Collecting Data -- A.4 Step 4: Exploring Data -- A.5 Step 5: Extracting Segments -- A.5.1 Using k-Means -- A.5.2 Using Mixtures of Distributions -- A.5.3 Using Mixtures of Regression Models -- A.6 Step 6: Profiling Segments -- A.7 Step 7: Describing Segments -- A.8 Step 8: Selecting (the) Target Segment(s) -- A.9 Step 9: Customising the Marketing Mix -- A.10 Step 10: Evaluation and Monitoring -- B R and R Packages -- B.1 What Is R? -- B.1.1 A Short History of R -- B.1.2 R Packages -- B.1.3 Quality Control -- B.1.4 User Interfaces for R -- B.2 R Packages Used in the Book -- B.2.1 MSA -- B.2.2 flexclust -- B.2.3 flexmix -- B.2.4 Other Packages -- C Data Sets Used in the Book , C.1 Tourist Risk Taking -- C.2 Winter Vacation Activities -- C.3 Australian Vacation Activities -- C.4 Australian Travel Motives -- C.5 Fast Food -- Glossary -- References -- Index

Additional Edition: Print version Dolnicar, Sara Market Segmentation Analysis Singapore : Springer Singapore Pte. Limited,c2018 ISBN 9789811088179

Language: English

Keywords: Electronic books

URL: Full-text  ((OIS Credentials Required))