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Umfang: 1 online resource (193 pages)

ISBN: 9780472902477

Anmerkung: Intro -- Contents -- Acknowledgments -- Introduction: Reimagining Disability Studies | Jina B. Kim, Joshu a Kupetz, Crystal Yin Lie, and Cynthia Wu -- Part I: Sex -- 1. Witnessing "Disability Experience on Trial": Toward Critique and Emancipation | Allison Weiner Heinemann -- Part II: Identity -- 2. It Depends: Academic Labor and the Materiality of the Body | Cynthia Wu -- 3. Cracks Filled with Images: Mental Disability, Trauma, and Crip Rhetoric in Cereus Blooms at Night | Jennifer Marchisotto -- 4. Ghosts of Disability in Naomi Shihab Nye's Transfer | Therí A. Pickens -- 5. Crawling Upstairs: Identity and Ideology in Tobin Siebers's Disability Theory | Thomas Abrams -- Part III: Aesthetics -- 6. Words and Images: Networks of Relationality in Deaf, Blind, and DeafBlind Aesthetics | Rebecca Sanchez -- 7. Musical Modernism and Its Disability Aesthetics | Joseph N. Straus -- 8. Staging the Asylum: Javier Téllez's Disability Aesthetics | Leon J. Hilton -- 9. Disability Aesthetics: A Pedagogy for Teaching a Revisionist Art History | Amanda Cachia -- Contributors -- Index.

Weitere Ausg.: Print version: Kim, Jina B. Sex, Identity, Aesthetics Ann Arbor : University of Michigan Press,c2021 ISBN 9780472038497

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books. ; Electronic books. ; Criticism, interpretation, etc. ; Electronic books.

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URL: https://doi.org/10.3998/mpub.11769364

URL: https://muse.jhu.edu/book/95102/

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Umfang: 119 Seiten : , Illustrationen ; , 20.5 cm x 12.3 cm.

ISBN: 978-3-525-45919-5 , 3-525-45919-X

Weitere Ausg.: Erscheint auch als Online-Ausgabe, PDF ISBN 9783647459196

Sprache: Deutsch

Fachgebiete: Politologie , Pädagogik

Schlagwort(e): Rechtsradikalismus ; Politische Sprache ; Rhetorik ; Replik ; Rechtsradikalismus ; Politische Bildung ; Zivilcourage ; Ratgeber

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URL: https://d-nb.info/120843411X/04

Mehr zum Autor: Gundlach, Helga B. 1965-

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Umfang: 288 Seiten : , Illustrationen ; , 25 cm.

Ausgabe: 1. Auflage

ISBN: 978-3-258-08155-7 , 3-258-08155-7

Sprache: Deutsch

Fachgebiete: Land-, Forst-, Fischerei- und Hauswirtschaft. Gartenbau , Biologie

Schlagwort(e): Garten ; Wildtiere ; Lebensraum ; Ratgeber ; Ratgeber ; Ratgeber

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Mehr zum Autor: Richarz, Klaus 1948-

Mehr zum Autor: Kremer, Bruno P., 1946-,

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Umfang: 1 online resource (2175 pages)

Ausgabe: 1st ed.

ISBN: 9782384760084

Serie: Advances in Social Science, Education and Humanities Research Series ; v.724

Weitere Ausg.: Print version: Setiawan, Slamet Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022) Paris : Atlantis Press (Zeger Karssen),c2023 ISBN 9782384760077

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books. ; Electronic books ; Electronic books

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Umfang: 1 online resource (187 pages)

ISBN: 9780520381995

Inhalt: A free open access ebook is available upon publication. Learn more atwww.luminosoa.org. In rural China funerals are conducted locally, on village land by village elders. But in urban areas, people have neither land for burials nor elder relatives to conduct funerals. Chinese urbanization, which has increased drastically in recent decades, involves the creation of cemeteries, state-run funeral homes, and small private funerary businesses. The Funeral of Mr. Wang examines social change in urbanizing China through the lens of funerals, the funerary industry, and practices of memorialization. It analyzes changes in family life, patterns of urban sociality, transformations in economic relations, the politics of memorialization, and the echoes of these changes in beliefs about the dead and ghosts.

Weitere Ausg.: Print version: Kipnis, Andrew B. The Funeral of Mr. Wang Berkeley : University of California Press,c2021 ISBN 9780520381971

Sprache: Englisch

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Umfang: 1 online resource

ISBN: 9781003025313 , 1003025315 , 9781000327243 , 1000327248 , 9781000327281 , 1000327280 , 9781000327328 , 1000327329

Inhalt: "This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive businesses' innovation activities in a concise, yet comprehensive manner. The book delves into the front-end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life-cycle management, brand management, and vital elements for international success. There are standalone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This text is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management"--

Weitere Ausg.: Print version: Kahn, Kenneth B.. Innovation and new product planning New York, NY : Routledge, 2021. ISBN 9780367457884

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books. ; Electronic books ; Electronic books ; Electronic books.

URL: https://www.taylorfrancis.com/books/9781003025313

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Umfang: 1 online resource (37 pages)

ISBN: 9780472902255

Serie: Michigan Papers on South and Southeast Asia Ser.

Anmerkung: Series Page -- Title Page -- Copyright -- Acknowledgments -- Contents -- I. The Village and Its People -- II. Availability and Usage of Mass Media -- III. The News Events -- IV. The Survey -- V. The Men's Interviews -- VI. The Women's Interviews -- VII. The Students' Interviews -- VIII. Summary and Discussion -- Notes.

Weitere Ausg.: Print version: Poffenberger, Thomas Reaction to World News Events and the Influence of Mass Media in an Indian Village Ann Arbor : University of Michigan, Center for South & Southeast Asian Studies,c2021 ISBN 9780472038428

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books.

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Umfang: 1 online resource

ISBN: 9780429889639 , 0429889631 , 9780429469060 , 0429469063 , 9780429889646 , 042988964X , 9780429889622 , 0429889623

Serie: Routledge companions to literature series

Inhalt: The health humanities is a rapidly rising field, advancing an inclusive, democratizing, activist, applied, critical, and culturally diverse approach to delivering health and well-being through the arts and humanities. It has generated new kinds of interdisciplinary research, knowledge, and communities of practice globally. It has also acted to bring greater coherence and political force to contributions across a range of related disciplines and traditions. In this volume, a formidable set of authors explore the history, current state, and future of the health humanities, in particular how its vision of the arts and humanities: Promotes creative public health. Opens new routes to health and well-being. Informs and drives better health care. Interrogates relationships between ill health and social equality. Develops humanist theory in relation to health and social care practice. Foregrounds cultural difference as a resource for positive change in society. Tests the humanity of an increasingly globalized health-care system. Looks to overcome structural and process obstacles to cross-disciplinary ventures. Champions co-construction, co-design, and mutuality in solving health and well-being challenges. Showcases less familiar, prominent, or celebrated creative practices. Includes multiple perspectives on the value and health benefits of the arts and humanities not limited to or dominated by medicine. Divided into two main sections, the Companion looks at "Reflections and Critical Perspectives," offering current thinking and definitions within health humanities, and "Applications," comprising a wide selection of applied arts and humanities practices from comedy, writing, and dancing to yoga, cooking, and horticultural display

Weitere Ausg.: Print version: Routledge companion to health humanities. Abingdon, Oxon ; New York, NY : Routledge, 2020 ISBN 9781138579903

Weitere Ausg.: ISBN 1138579904

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books. ; Electronic books ; Electronic books ; Electronic books.

DOI: 10.4324/9780429469060.

URL: https://www.taylorfrancis.com/books/9780429469060

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Umfang: 1 online resource (242 pages)

ISBN: 9781119790129

Anmerkung: Description based on publisher supplied metadata and other sources , Cover -- Title Page -- Copyright -- Contents -- Introduction -- The Pizza Challenge -- The Perils of Personalization -- Rise of the Avoidant Customer -- The Disconnected Data Dilemma -- Customer Data Platform (CDP) -- Crossing The Customer Data Chasm -- CHAPTER 1 The Customer Data Conundrum -- Data Silos -- Known Data -- Customer Relationship Management (CRM) -- Customer Resolution -- Data Portability -- Unknown Data -- Cross‐Device Identity Management (CDIM) -- Connecting the Known and Unknown -- Data Onboarding -- People Silos -- Customer‐Driven Thinker: Kevin Mannion -- Summary: The Customer Data Problem -- CHAPTER 2 The Brief, Wondrous Life of Customer Data Management -- Customer Data on Cards and Tape? -- Direct Mail and Email: The Prototypes of Modern Marketing -- A Brief History of Customer Data Management -- Relational Databases -- The Rise of CRM and Marketing Automation -- Marketing Automation -- Improved User Interface (UI) -- The Multichannel Multiverse of the Thoroughly Modern Marketer -- The Growth of Digital -- Today's Landscape -- Today's Martech Frankenstack -- Customer‐Driven Thinker: Scott Brinker -- Summary: The Brief, Wondrous Life of Customer Data Management -- CHAPTER 3 What Is a CDP, Anyway? -- Rise of the Customer Data Platform -- What Marketers Really Want from the CDP -- The Great RFP Adventure -- "We Want a Platform, Not a Product" -- Building a Platform Solution -- CDP Capabilities -- Data Collection -- Data Management -- Profile Unification -- Segmentation and Activation -- Insights/AI -- The Two (Actually Three) Types of CDPs -- A System of Insights -- System of Engagement -- The Third Type: Enterprise Holistic CDP -- Known and Unknown (CDMP) Data Must Be Unified -- A Business‐User Friendly UI -- A Platform Ecosystem -- The Future Is Here -- Customer‐Driven Thinker: David Raab -- Summary: What Is a CDP? , CHAPTER 4 Organizing Customer Data -- Munging Data in the Midwest -- Elements of a Data Pipeline -- Data Management Steps -- 1 Data Ingestion -- 2 Data Harmonization -- Using an Information Model -- 3 Identity Management -- Benefits of Identity Management -- Spectrum of Identity -- Identity Management in Practice -- 4 Segmentation -- The Importance of Attributes -- 5 Activation -- Getting It Done -- Different Spheres of Influence -- Customer‐Driven Thinker: Brad Feinberg -- Summary: Organizing Customer Data -- CHAPTER 5 Build a First‐Party Data Asset with Consent -- Privacy‐First Is Customer‐Driven -- Privacy Police: Browsers and Regulators -- Web Browsers and Standards Bodies -- Intelligent Tracking Prevention -- Enhanced Tracking Prevention and Brave -- Google's Chrome and AdID -- Government Regulators -- The Mistrustful Consumer -- How Can a Marketer Gain Trust? -- Attitudes Around the World -- The Privacy Paradox -- What Exactly Is the Privacy Paradox? -- How Do You Solve the Paradox? -- Four Privacy Tactics to Try -- Customer‐Driven Thinker: Sebastian Baltruszewicz -- Summary: Build a First‐Party Data Asset with Consent -- CHAPTER 6 Building a Customer‐Driven Marketing Machine -- Know, Personalize, Engage, and Measure -- Know ("the Right Person") -- Personalize ("the Right Message") -- Engage ("the Right Channel") -- Measure (and Optimize) -- Organizational Transformation -- The CDP Working Model -- Team -- Platform -- Use Cases -- Methodology -- Operating Model -- The People at the Center (the Center of Excellence Model) -- Marketing -- IT/CRM -- Analytics -- How the COE Works -- How to Get There from Here: A Working Maturity Model -- Channel Coordination Stages -- Engagement Maturity Stages -- Touchpoints: That Was Then -- Journeys: This Is Now -- Experiences: This Is the Future -- Summary: Build a Customer‐Driven Marketing Machine , CHAPTER 7 Adtech and the Data Management Platform -- The Magic Coffee Maker -- Background/Evolution of the DMP -- Five Sources of Value in DMP -- Advertising as Part of the Marketing Mix -- Role of Pseudonymous IDs in the Enterprise -- Advertising in "Walled Gardens" with First‐Party Data -- End‐to‐end Journey Management: The CDMP -- Customer‐Driven Thinker: Ron Amram -- Summary: Adtech and the Data Management Platform -- CHAPTER 8 Beyond Marketing -- The Expanding Role of Customer Data Across the Enterprise -- Service: Frontline Engagement with the Customer -- Commerce: The Storefront and the Nexus of Response -- Use of Commerce Data for Modeling and Scoring -- Sales: The B2B Context, and What That Means for Customer Data -- Sources of Truth -- Householding -- Targetable Attributes -- Marketing: The Brand Stewards, Revenue, and the Engagement Engine -- Customer‐Driven Thinker: Kumar Subramanyam -- Summary: Beyond Marketing: Putting Sales, Service, and Commerce Data to Work -- CHAPTER 9 Machine Learning and Artificial Intelligence -- Once Upon a Time ... in Silicon Valley -- Deep Learning and AI -- Back to the Hot Dogs -- Cast of Characters -- Customer‐Driven Machine Learning and AI -- Data Science in Marketing -- Machine Learning Vs. Artificial Intelligence? -- What Does a Marketing Data Scientist Do? -- Customer Data and Experimental Design -- Customer Data, Machine Learning, and AI -- What Is a Model? -- Labeled Vs. Unlabeled Data -- Fitting a Model to Data -- Making Predictions -- Regression -- Classification -- Finding Structure -- Clustering -- Dimensionality Reduction -- Neural Networks -- Applying Machine Learning and AI in Marketing -- Machine‐Learned Segmentation -- Machine‐Learned Attribution -- Image Recognition and Natural Language Processing (NLP) -- Importance of Customer Data for AI -- AI/ML in the Organization: Data Science Teams , Customer‐Driven Thinker: Alysia Borsa -- Summary: Machine Learning and Artificial Intelligence -- CHAPTER 10 Orchestrating a Personalized Customer Journey -- The Rise of Context Marketing -- Prescriptive Journeys -- Predictive Journeys -- Real‐Time Interaction Management (RTIM) Journeys -- Customer‐Driven Thinker: Laura Lisowski Cox -- Summary: Orchestrating a Personalized Customer Journey -- CHAPTER 11 Connected Data for Analytics -- Customer Data for Marketing Analytics -- Analytical Capabilities -- Analytics Data Sources -- Beyond the Basics -- Key Types of Analytics -- Marketing/Email Analytics -- DMP Analytics -- Multitouch Attribution (MTA) -- Media Mix Modeling (MMM) -- Marketing Analytics Platforms -- Enterprise Analytics/BI -- Customer‐Driven Thinker: Vinny Rinaldi -- Summary: Connected Data for Analytics -- CHAPTER 12 Summary and Looking Ahead -- Summary -- Looking Ahead -- Category Shake‐Out! -- Aggregate‐Level Data and "FLOCtimization" -- A Fresh Start for Multitouch Attribution -- AI Finally Takes Over -- The Future -- Further Reading -- Acknowledgments -- About the Authors -- Index -- EULA.

Weitere Ausg.: Erscheint auch als Druck-Ausgabe Kihn, Martin Customer Data Platforms Newark : John Wiley & Sons, Incorporated,c2020 ISBN 9781119790112

Sprache: Englisch

Fachgebiete: Wirtschaftswissenschaften

Schlagwort(e): Electronic books ; Electronic books

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Umfang: xix, 568 Seiten , Illustrationen, Diagramme

Ausgabe: New and Expanded

ISBN: 9780063136892 , 9780062937650 , 9780063138797

Inhalt: "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"

Anmerkung: Revised edition of the author's Influence , c1993 , Literaturverzeichnis: Seite 491-543

Weitere Ausg.: ISBN 9780062937674

Weitere Ausg.: Erscheint auch als Online-Ausgabe Cialdini, Robert B Influence, new and expanded New York : Harper Business, 2021

Sprache: Englisch

Fachgebiete: Allgemeines , Psychologie

Schlagwort(e): Massenmedien ; Beeinflussung ; Verhalten ; Beeinflussung ; Verhaltensmodifikation ; Massenmedien ; Psychologie

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Mehr zum Autor: Cialdini, Robert B. 1945-