Umfang:
34 pages :
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illustrations ;
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21.59 × 27.94 cm.
Inhalt:
AUTHOR-SUPPLIED ABSTRACT: Abstract: This paper is an explanation of the new technologies and cryptocurrencies such as Bitcoin and Ethereum. It gives an in-depth explanation of what blockchain is, covering its characteristics, main challenges, and criticisms. It delves into the Non-Fungible token space, explaining the main characteristics and challenges in the retail fashion industry and also analyzing a study case from Nike, Incorporated where they acquired the studio/team called RTFKT (pronounced "artifact"). It finishes the study with an analysis of the NFT industry utilizing Porter's Five Forces to understand the competitiveness of the industry and a VRIO analysis to understand if RTFKT can create a competitive advantage for Nike. Keywords: new technologies, cryptocurrencies, Bitcoin, Ethereum, blockchain, characteristics, challenges, criticisms, Non-Fungible token, retail fashion industry, study case, Nike, Incorporated, RTFKT, Porter's Five Forces, VRIO analysis, competitive advantage
Anmerkung:
DISSERTATION NOTE: Bachelor of Arts thesis in Data Science and Business, Berlin International University of Applied Sciences, 2022.
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MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1.1. The motivation for the study 1.2 Research question 2. Methodology (Research approach) 3. Literature review 3.2 Blockchain and its essential characteristics 3.3 Blockchain and its main challenges 3.4 Proof-of-Work and Proof-of-Stake: a brief explanation 3.5 What is bitcoin, and how does it work? 3.6 What is Ethereum, and how does it work? 3.7 Non-Fungible Tokens and main characteristics 3.8 How the retail and retail luxury industry can use Non-Fungible tokens 3.9 Blockchain and Non-fungible tokens criticism and challenges 4. Nike acquiring RTFKT (Case Study) 5. Porter's five forces 5.1 Porter's Five Forces applied to the NFT industry 6. VRIO Model 7. Limitations of the study 8. Discussion 9. Results 10. Conclusion References Appendices: - Declaration Page
Sprache:
Unbestimmte Sprache
Schlagwort(e):
Academic theses
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