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Content: Managers use the phrase CYA or cover your ass to refer to a decision where someone has not acted in the interest of the organization but rather to protect themselves from negative consequences should anything go wrong. Applying the model of determinants of risk behavior by Sitkin and Pablo (1992), we investigate how to reduce the personal risk that can give rise to CYA decisions, also referred to as defensive decisions. The results indicate that psychological safety and authentic leadership are effective tools. Such countermeasures are important as CYA decisions have the potential to have a negative impact on organizational performance.

Language: English

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Format: ii, 38 pages : , illustrations, maps ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "This research paper analyses the sharing economy’s branch shared mobility and its disruptive and innovative transportation mode shared micromobility. The Study investigates two European capitals, Berlin and Paris, to analyze their shared e-scooter services in four areas; e-scooter development, companies operating and their prices, organisation of the companies and their operation areas, the existing problems and which solutions the cities implemented to solve them. The data analyzed shows that Paris and Berlin achieved three different solutions to tackle existing problems caused by e-scooters."

Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: I. Abstract …………………………………………………………………...i II. List of Figures …………………………………………………………….i III. List of Tables .……………………………………………...……………..ii IV. List of Appendices …...…………………………………...…………...…ii 1. Introduction ……………………………………………………………...1 1.1. General Introduction ……………………………….……………..1 1.2. Need and Justification for the Study ……………….……….…….1 1.3. Research Aim ………………………….…………….………..…..1 1.3.1. Research Objectives ………………………….………......1 1.3.2. Research Question ………………………….…………….2 2. Literature Review ………………………….…………………………....2 2.1. Sharing Economy ………………………….…………………......2 2.1.1. Background ………………………….……………….......2 2.1.2. Theory. ………………………….………………………..4 2.2. Shared Mobility ………………………….…………….…………6 2.2.1. Types of Shared Mobility ………………………….……...8 2.2.1.1. Car Sharing ………………………….…………...9 2.2.1.2. Shared Micromobility ………………….………...10 3. Research Approach ………………….…………………………………12 4. Comparison of Two Cities ………………….…………………………..13 4.1. Berlin………………….…………………………………………13 4.1.1. Development ………………….………………………….13 4.1.2. Companies & Prices ………………….………………….14 4.1.3. Organization & Operation Areas ………………….…….15 4.1.4. Problems & Solutions ………………….………………...15 4.2. Paris………………….…………………………………………..17 4.2.1. Development ………………….………………………….18 4.2.2. Companies & Prices ………………….…………….…....18 4.2.3. Organization & Operation Areas ………………….…….19 4.2.4. Problems & Solutions ………………….………………...19 5. Discussion and Conclusion ………………….………………………….20 5.1. Discussion of Results ………………….………………………….20 5.2. Revisiting the Research Objective and Question ………………...21 5.3. Conclusion ………………….…………………………………....22 6. References ………………….…………………………….……………...23 7. Appendices ………………….…………………………….…………….31

Language: English

Keywords: Academic theses ; Academic theses

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Format: 25 pages : , illustrations ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: The music industry in Berlin is a prominent economic aspect of the city, with around 4,450 companies and 13,300 people dedicated to it. Musical tourism and the club culture are an essential part of the very fabric of the city. Through surveys, it analyzes how the creative industry artists and employees survive in times when COVID-19 restrictions have made it borderline impossible to continue working in the live music industry in Berlin.

Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration - International Management & Marketing, Berlin International University of Applied Sciences, 2021 , MACHINE-GENERATED CONTENTS NOTE: General Introduction 3 Literature review 4 Berlin’s music industry 4 Überbrückungshilfe 5 Research approach 7 Data Collection and Analysis 8 Selected case characteristics 8 Data Analysis and technique 8 Results 9 Limitations 13 Discussion and conclusions 13 Discussion of Results 13 Revisiting the research questions and Objectives 20 Conclusions and future suggestions 22 References 23

Language: English

Keywords: Academic theses ; Academic theses

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Format: iv, 37 pages : , illustrations ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "In order to respond to the rapid changes in the business environment due to the rapid globalisation and technology development, organisations are asked to analyse and evaluate an elevated amount of information from multiple sources. In applying correct managerial decisions, suitable and efficient data gathering systems need to be integrated into the Decision-Making process within the organisational context. The concept of Business Intelligence aims to satisfy this necessity and support managers by improving the quality and understandability of information, which is then transformed into organisational knowledge. This paper focuses on the importance of Business Intelligence solutions for the managerial decisions and how modern decisions require an accurate information gathering support. An overview on the Decision-Making process will be provided, followed by a description of what is intended for 'Business Intelligence'. Successively, the different aspects of the Business Intelligence tool’s composition and operations will be then analysed, along with its beneficial functionalities for data management and organisational performance. Other related data analytical concepts, such as Big Data, Competitive Intelligence and Artificial Intelligence are also included into the study. Moreover, a case study on BMW will report how BI softwares and Data Analysis systems are integrated within different departmental levels for a multinational automaker. Finally, the findings on the German automaker will show the application of a BI software by BMW dealers for data storage and reporting activities, the role of data analytics and AI systems into modern manufacturing facilities, the project of an autonomous driving system and the creation of a new datacenter."

Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: i. Abstract ................................................................................................................ i ii. Table of Contents............................................................................................... ii iii. List of Abbreviations ....................................................................................... iii iv. List of Figures .................................................................................................. iv 1. Introduction ....................................................................................................... 1 1.1 General Introduction .............................................................................. 1 1.2 Main Problem Statement ....................................................................... 1 1.3 Research Purpose ................................................................................... 2 1.4 Research Questions ............................................................................... 2 2. Literature Review .............................................................................................. 3 2.1 Decision-Making Process ...................................................................... 3 2.2 Business Intelligence ............................................................................. 6 2.2.1 Characteristics of Business Intelligence ................................. 8 2.2.2 Structure of Business Intelligence Tools ................................ 9 2.2.3 Organisational Benefits of Business Intelligence ................. 11 2.3 Competitive Intelligence...................................................................... 13 2.4 Big Data ............................................................................................... 14 2.5 Artificial Intelligence and Machine Learning ..................................... 14 3. Methodology ..................................................................................................... 15 3.1 Research strategy ................................................................................. 15 3.2 Limitations ........................................................................................... 16 4. Results - BMW case study............................................................................... 17 4.1 BMW: the company............................................................................. 17 4.2 BMW dealers and BI tools: “TimeXender” ........................................ 18 4.3 AI manufacturing processes, Smart Data analytics and IBM .............. 20 4.4 Autonomous driving ............................................................................ 22 4.5 BMW database .................................................................................... 22 5. Discussion ........................................................................................................ 23 5.1 Business Intelligence and Decision-Making process .......................... 24 5.2 How BMW benefits from BI, Big Data and AI implementation......... 25 5.3 Research limitations and recommendations ........................................ 28 6. Conclusion ........................................................................................................ 29 7. References......................................................................................................... 30 Appendix .............................................................................................................. 36 Declaration Page .................................................................................................. 37

Language: English

Keywords: Academic theses ; Academic theses

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Format: 30 pages : , illustrations ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: The main purpose of this research paper is to take a closer look at what a chosen company did in term of solving the problems arising after the pandemic has started as well as to revise the significance of the network effect and digital transformation in a modern-day business world. Due to uprising competition, business has to learn how to adapt to a fast -changing environment. Business decision needs to be taken just in time to keep up the competitive edge. Grab Food Thailand, one of the main market players struggled in the beginning to cope with their challenges due to an increase in amount of demand. They had to resolve the problem fast to fulfill Thai’s people demand. In the work, different analysis approaches were applied to illustrate and exemplify the theoretical knowledge in real life circumstances. The main study results are the fact that Grab employed crisis management principle in order to resolve the problem regarding the pandemic. They executed the plan fast resulting in market domination, sales growth and expansion of customer base. For future suggestion, the study of changes in consumption behavior could be done as it could be an indicator of market prediction in this industry. Therefore, business could foresee possible opportunity for investment or not.

Note: DISSERTATION NOTE: submitted as b-bus Berlin International University of Applied Sciences, 2021 , MACHINE-GENERATED CONTENTS NOTE: i. Abstract ii. Table of Contents Section 1: Introduction......................................................................................1 1.1 Introduction to the Main Problem.....................................................................1 1.2 Research Aims..........................................................................................2 1.3 Research Objectives....................................................................................2 1.4 Research Question.......................................................................................3 Section 2: Background.......................................................................................4 2.1 Company’s Overview...................................................................................4 Section 3: Literature Review...............................................................................5 3.1 Network Effect..........................................................................................5 3.2 Digital Transformation.................................................................................6 3.2.1 Importance of Strong Leadership and Cultural Readiness for Digital Transformation Process..........................................................................................................7 3.2.2 Digital Transformation Platform................................................................8 3.3 Corona Virus Crisis.....................................................................................9 3.3.1 Covid-19 in Thailand...........................................................................10 3.3.2 Coronavirus Crisis and Crisis Management.................................................10 3.4 Conceptual Framework...............................................................................12 Section 4: Research Approach...........................................................................13 4.1 Research Strategy.....................................................................................13 4.2 Secondary Data Collection...........................................................................13 4.2.1 Pros and Cons of Secondary Data Collection................................................13 4.2.2 Secondary Data Collection Approach.........................................................14 Section 5: Data Collection and Data Analysis.........................................................15 5.1 Research Characteristic................................................................................15 5.2 Discussion..............................................................................................15 5.2.1 Connecting Network Effect, Digital Transformation and Platform Together........................................................................................................15 5.2.2 Company Analysis: Why They are Successful as a Platform........................................................................................................15 5.2.3 Grab Food Response to Covid-19 Pandemic.................................................18 Section 6: Conclusion.......................................................................................22 6.1 Conclusion..............................................................................................22 6.2 Limitations and Future recommendations..........................................................23 6.3 Reference...............................................................................................23

Language: English

Keywords: Academic theses ; Academic theses

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Format: i, 32 pages : , illustrations ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "The thesis presented looks to give the reader a comprehensive insight into the development of the GoBD guidelines into what they are today. The guidelines are a direct result of the progression of the tax audit field where it is increasingly important to look at tax law and IT systems jointly. This will become clearer through the analysis of the AER Group where the processes used by the company must be critically analysed in order to assess the degree of compliance to the guidelines. This follows the 'four pillars' model presented by PSP which seeks to guide companies in their implementation efforts. It will be showed that the systems and processes used are an asset for companies in their implementation efforts and if used properly it means the process are compliant to the GoBD principles. However, the biggest challenge for a company such as the one presented, is the daunting task of the procedural documentation redaction. Keywords: Tax law, IT systems, ERP systems, GoBD compliance."

Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: Abstract -- FUNDAMENTALS OF THE GOBD GUIDELINES : Literature review -- Progression of the GoBD guidelines -- GoBD principles -- Internal control system -- Procedural documentation -- Data access -- GoBD versus its predecessors -- Benefits and limitation -- IMPLEMENTATION IN A COMPANY : AER Group -- Course plan -- 4 pillar principle -- AER processes : Data run ticket sales : H4 data records ; Data run history SD invoice ; Data run Habel ; Archiving ; SAP landscape ; Further steps -- Conclusion -- References -- APPENDICES : Appendix A : AER's technology offering ; Appendix B : Ticketing and invoicing through the matrix ; Appendix C : Habel process ; Appendix D : SAP HANA landscape.

Language: English

Keywords: Academic theses ; Academic theses

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Format: iv, 5-38 pages : , illustrations ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "Influencer marketing is a highly relevant topic in digital marketing worldwide. It has proven to efficiently gain awareness and drive sales, especially on social media like Instagram. This study explores the influencer marketing campaign strategy on Instagram, looking at influencer’s side in two different countries: Germany and Indonesia. Starting with the introduction of influencer marketing, influencer’s characteristics, and Instagram as the sole platform analyzed in this study; this paper compares the influencer marketing development and national cultures of the two countries. The national culture comparison in this paper is based upon Hofstede's six dimensions, which will be reflected later in a marketing context. Methodological approaches to answer the research questions are elaborated afterward. The implication of the results is later discussed along with the recommendation for future studies surrounding this topic. The conclusion is drawn to point out the differences and similarities between German and Indonesian influencers in their strategies to promote campaigns on Instagram."

Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: Abstract ii Table of Contents iii 1. Introduction 5 1.1. General Introduction 5 1.2. Need and Justification for Study 5 1.3. Research Aim 6 1.3.1. Research Objectives 6 1.3.2. Research Questions 6 2. Literature Review 6 2.1. Influencer Marketing 6 2.1.1. Characteristics of Influencers 7 2.1.2. Instagram 8 2.2. Comparison: Germany and Indonesia 10 2.2.1. Statistics 10 2.2.2. Cultural Comparison 11 Power Distance 12 Individualism vs. Collectivism 13 Masculinity vs. Femininity 13 Uncertainty Avoidance 14 Long-term Orientation vs. Short-term Normative Orientation 15 Indulgence vs. Restraint 15 2.3. Influencer Marketing Campaign Strategy 16 2.3.1. Germany 17 2.3.2. Indonesia 18 3. Methodology 20 3.1. Research Strategy 20 3.2. Sample Considerations 20 3.3. Limitations 21 4. Results 21 4.1. Summary of Interviews 21 4.1.1. Influencers’ Backgrounds 21 4.1.2. Campaign Strategy 22 4.2. Instagram Page Observation 24 5. Discussion 25 5.1. Implications 25 5.1.1. Germany 26 5.1.2. Indonesia 27 5.2. Recommendations 29 6. Conclusion 30 References 31 Appendix : Interview Questions 35 Declaration

Language: English

Keywords: Academic theses ; Academic theses

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Format: iii, 49 pages : , 30 x 21 cm. , illustrations ;

Content: MACHINE-GENERATED SUMMARY NOTE: "From the time of print media businesses and advertisers, different types of media systems were used to promote products and services. In recent times, social media has become a kind of inevitability for mankind, which becomes an advantage and opportunity for businesses and brands to engage target people more effectively. Due to this vital factor, it causes enterprises and brands to implement marketing techniques to acquire insight into their customers purchasing behaviour patterns and attention. TikTok, which is a video sharing and entertaining social platform, has grown awareness in different geographical locations, with tremendous participation from people from all walks of life. This thesis is depicting the analysis of social media marketing with a concentration on TikTok. The thesis illustrates the importance of TikTok and its possible chances of becoming a key performance indicator in social media marketing. In addition, it seeks to analyse and discuss the advantages and disadvantages of the media systems, usage of the new era, the internet and its impact on users in the perspective of the business world."

Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: Chapter 1: Introduction Introduction …….…………………………………………………….....…………..5 Chapter 2: Research Question 1. Research Question…………………………………………………...…....……..... 7 2. Justification and need………………………...……………....…………….....…... 7 3. Research Objectives……………..…………………………………....………..…. 7 Chapter 3: Methodology Method …………………………….……………………………….…………...…..9 Chapter 4: Literature review 1. Introduction...…………….…………………………………...….......….12 2. The Media system...…………………………………………………..….13 2.1 Print Media ……………………………….……………...................13 2.2 Broadcast Media ….……………………………………...................14 2.2.1 Radio ……….……………………………………………..............15 2.2.2 Television ………………………………………..……..................16 2.3 Outdoor Media ……………………..…………………….................17 2.4 Internet/Digital Media ….………………………………….....…....18 3. Social Media Marketing & Marketing Communication Development.20 4. Possible Developing Changes/Development of Social Media................23 5. Short Videos Development/Vine..……………………………...……….28 6. Video Marketing with Vine………………..……………...………….......29 Chapter 5: Empirical part 1. History TikTok…………………….………………………………………..32 2. What is TikTok ? .............................................................................................32 2.1 Exploring and discovering ………………………………….…………... 33 2.2 Interaction …………………………………………………….….………33 2.3 Challenge ………....………………………………………….…………. 33 2.4 TikTok Duet ……………………………………………………………..34 3. Statistics of TikTok………….……………………………………………. 34 4. Engagement on TikTok....……………….…………………………...…....34 4.1 Example 1 (Ben Allen) .............................................................................36 4.2 Example 2 (Addison Rae) ........................................................................37 4.3 Comparison ………..…..……………………………………………………38 5. Guess Campaign AIDA Model Analysis………….…………………….. 39 5.1 How to advertise ….…………………………………………………….39 5.2 Attention… ……………………….………………………………….....40 5.3 Interest ………………....………….…………………………………....40 5.4 Desire ……………………...….…………………………………….…..41 5.5 Action ………………………...………………………………………...41 5.6 General Results ………………………………....………………………41 Chapter 6: Conclusion Conclusion ……………....………………………………………………………….45 References………………………....……………………………………………….46

Language: English

Keywords: Academic theses ; Academic theses

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Format: iii, 30 pages : , illustrations ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "Talent retention currently is a very important aspect in today’s organizations. To maintain relevant talent within its boundaries is something crucial for the institutions, due to several different reasons, in order to prosper in the market that it operates. Taking to the eCommerce industry, this is an even more delicate topic, as skilled-labor force is scarce and the need for retention is beyond valuable. To the scenario of change, retention becomes a greater challenge. This article utilizes an interview study involving professionals in the industry in order to analyze the importance, impacts and how different strategies are applied in order to retain talent within the organizations. Continuing previous research, this study highlights the importance of talent management, the use of digitalization in order to boost positive outcomes and means to update previous research to the modern scenario. Furthermore, a model is developed to facilitate the comprehension of impacts of organizational change within the industry and known strategies of talent retention, as well as the idea of change enablers, which is a concept that facilitates handling the change and retention aspects so that transitions are gone through with ease. In this sense, this study aims to clarify aspects of talent retention within the eCommerce industry, in times of organizational change."

Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: Introduction 1 Literature Review 5 Talent Retention 5 The Industry 8 Organizational Change 9 Methods 13 Design 13 Research Setting 13 Sample 14 Data Collection 14 Data Analysis 17 Findings 18 Discussion 20 Theoretical Implications 20 Practical Implications 22 Limitations and directions for future research 22 Conclusion 23 References 24 Appendix 27

Language: English

Keywords: Academic theses ; Academic theses

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Format: 33 pages : , illustrations ; , 30 x 21 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: The following work illustrates and describes the financial effects that the COVID-19 pandemic had on small local businesses in Berlin. Based on four selected businesses from three different sectors, the data-collection is used to scale the financial impact of the pandemic on each of the four businesses. The businesses are compared to each other to assess their individual financial development. To understand the reasons behind specific financial changes a selection of the most influential governmental COVID-19 regulations and support measurements will be introduced and briefly explained. Furthermore, a study from the German Institute of Economics is going to be evaluated. Since it analyzes the financial effect of COVID-19 on German businesses in general, their research approach will be discussed and collected information is used to enhance the analysis methods of this study. Used approaches and analyzing methods will be explained during the methodology while also giving insight into the type of data and simultaneously justifying the chosen methods. For the empirical part the collected data gets visualized, meaning each company ́s sales revenue for 2019 and 2020 are charted in a diagram and their respective graph is explained while also highlighting the time span of selected impactful COVID-19 regulations. At the end all results will be interpreted and compared with the study from the German Institute of Economics.

Note: DISSERTATION NOTE: submitted as bachelor thesis in Digital Business & Management, Berlin International University of Applied Sciences, 2021 , MACHINE-GENERATED CONTENTS NOTE: 1. Abstract.................................................................................1 2. Introduction.............................................................................1 2.1 Justification of the Research....................................................1 2.2 Research Question................................................................2 2.3 Research Objectives..............................................................3 3. Literature Review: Local Pandemic Countermeasures, Economic Stimuli and Available Studies...........................................3 3.1 Regulations affecting Small Local Businesses in Berlin....................3 3.1.1 Limiting Social Contacts and Residence in Public...................4 3.1.2 Lockdowns.................................................................4 3.1.3 Protection and Hygiene Concepts......................................5 3.1.4 German Federal Business Support Measures.........................5 3.2 Available studies of COVID-19’s Financial Effect on Businesses..........6 3.2.1 Financial Effects..........................................................8 3.2.2 Analyzing Methods.......................................................9 4. Methodology............................................................................10 4.1 Data Collection Approach......................................................11 4.2 Collected Database...............................................................12 5. EmpiricalPart..........................................................................13 5.1 Case 5.1.1 5.1.2 5.2 Case 5.2.1 5.2.2 1: Ultrapure Water Systems, Distribution and Service...............13 Overview..................................................................13 Interpretation of Data....................................................14 2 ..............................................................................15 Overview..................................................................15 Interpretation of Data....................................................16 5.3 Case 3..............................................................................17 5.3.1 Overview..................................................................17 5.3.2 Interpretation of Data...................................................18 5.4 Case 4..............................................................................19 5.4.1 Overview..................................................................19 5.4.2 Interpretation of Data....................................................20 6. Conclusion..............................................................................21 6.1 Summary...........................................................................21 6.2 Limitations & Outlook...........................................................25 7. Sources..................................................................................26 8. Appendix................................................................................27

Language: English

Keywords: Academic theses ; Academic theses

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