UID:
kobvindex_INT0003222
Format:
xx, 380 pages
,
chiefly illustrations (chiefly colour)
,
21.5 x 28 cm
Edition:
2nd edition
ISBN:
9781138318649
,
9781138318656
,
1138318647
,
1138318655
Content:
"Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients. In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work. This second edition also includes updates on the following: * Illustration techniques * Typography * Compositing * Visual storytelling * Incorporating 3D elements * Social/mobile-first design * Portfolio and concept development * How to develop a distinct personal design style, and much more Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more."
Note:
INDEX NOTE: includes index.
,
Foreword to the 2nd edition by Erin Sarofsky -- Preface by Austin Shaw -- List of contributors -- Introduction: motion design -- Design for motion -- Kick-off to delivery -- Concept development -- Image-making and visual storytelling -- Tools, technology and techniques -- Social/mobile first -- Presentations and pitches -- Creative briefs for portfolio development -- Type-driven design boards -- Illustrative design boards -- Info-driven design boards -- Tactile design boards -- Character-driven design boards -- Modern design boards -- Looking forward -- Index
Language:
English
Keywords:
Case studies
;
Handbooks and manuals
Bookmarklink
