Kooperativer Bibliotheksverbund

UID:

Format: 328 Seiten , Illustrationen, Diagramme

ISBN: 9783837661712 , 3837661717

Series Statement: Edition Museum Band 62

Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-3-8394-6171-6

Language: German

Subjects: Ethnology , General works

Keywords: Museum ; Management ; Nachhaltigkeit ; Museumskunde ; Museum ; Ausstellung ; Management ; Ökologie ; Nachhaltigkeit ; Soziologie ; Einführung

URL: Inhaltsverzeichnis

URL: Klappentext

URL: Inhaltsverzeichnis

Author information: Garthe, Christopher

UID:

Format: xxvii, 431 Seiten, 8 ungezählte Seiten Tafeln , Illustrationen, 1 Karte , 24 cm

ISBN: 9781398504097 , 9781398504103

Additional Edition: Übersetzt als Miller, Chris Der Chip-Krieg

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-3985-0411-0

Language: English

Subjects: Economics , Political Science

Keywords: Chip ; Halbleiterindustrie ; Mikroelektronikindustrie ; Wirtschaftliche Abhängigkeit ; USA ; China ; Technologiepolitik ; Schlüsselindustrie ; Wirtschaftskrieg

URL: Inhaltsverzeichnis

URL: https://www.simonandschuster.com/books/Chip-War/Chris-Miller/9781982172008

UID:

Format: 1 Online-Ressource

ISBN: 9781783749164 , 9781783749171 , 9781783749188 , 9781783749195 , 9781800646131

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-78374-914-0

Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-78374-915-7

Language: English

Keywords: Deutschland ; Fotografie ; Nationalsozialismus ; Geschichte 1933-1945 ; Drittes Reich ; Fotografie ; Propaganda ; Aufsatzsammlung ; Electronic books ; Electronic books

DOI: 10.11647/OBP.0202

URL: Volltext  (kostenfrei)

URL: Volltext  (kostenfrei)

URL: lizenzpflichtig

URL: FULL  ((OIS Credentials Required))

URL: FULL  ((OIS Credentials Required))

UID:

Format: 383 Seiten , 19 cm

Edition: Lizenzausgabe

ISBN: 9783828951150

Uniform Title: I was child C

Note: Deutsch

Language: German

Keywords: Erlebnisbericht

UID:

Format: 1 online resource (242 pages)

ISBN: 9781119790129

Note: Description based on publisher supplied metadata and other sources , Cover -- Title Page -- Copyright -- Contents -- Introduction -- The Pizza Challenge -- The Perils of Personalization -- Rise of the Avoidant Customer -- The Disconnected Data Dilemma -- Customer Data Platform (CDP) -- Crossing The Customer Data Chasm -- CHAPTER 1 The Customer Data Conundrum -- Data Silos -- Known Data -- Customer Relationship Management (CRM) -- Customer Resolution -- Data Portability -- Unknown Data -- Cross‐Device Identity Management (CDIM) -- Connecting the Known and Unknown -- Data Onboarding -- People Silos -- Customer‐Driven Thinker: Kevin Mannion -- Summary: The Customer Data Problem -- CHAPTER 2 The Brief, Wondrous Life of Customer Data Management -- Customer Data on Cards and Tape? -- Direct Mail and Email: The Prototypes of Modern Marketing -- A Brief History of Customer Data Management -- Relational Databases -- The Rise of CRM and Marketing Automation -- Marketing Automation -- Improved User Interface (UI) -- The Multichannel Multiverse of the Thoroughly Modern Marketer -- The Growth of Digital -- Today's Landscape -- Today's Martech Frankenstack -- Customer‐Driven Thinker: Scott Brinker -- Summary: The Brief, Wondrous Life of Customer Data Management -- CHAPTER 3 What Is a CDP, Anyway? -- Rise of the Customer Data Platform -- What Marketers Really Want from the CDP -- The Great RFP Adventure -- "We Want a Platform, Not a Product" -- Building a Platform Solution -- CDP Capabilities -- Data Collection -- Data Management -- Profile Unification -- Segmentation and Activation -- Insights/AI -- The Two (Actually Three) Types of CDPs -- A System of Insights -- System of Engagement -- The Third Type: Enterprise Holistic CDP -- Known and Unknown (CDMP) Data Must Be Unified -- A Business‐User Friendly UI -- A Platform Ecosystem -- The Future Is Here -- Customer‐Driven Thinker: David Raab -- Summary: What Is a CDP? , CHAPTER 4 Organizing Customer Data -- Munging Data in the Midwest -- Elements of a Data Pipeline -- Data Management Steps -- 1 Data Ingestion -- 2 Data Harmonization -- Using an Information Model -- 3 Identity Management -- Benefits of Identity Management -- Spectrum of Identity -- Identity Management in Practice -- 4 Segmentation -- The Importance of Attributes -- 5 Activation -- Getting It Done -- Different Spheres of Influence -- Customer‐Driven Thinker: Brad Feinberg -- Summary: Organizing Customer Data -- CHAPTER 5 Build a First‐Party Data Asset with Consent -- Privacy‐First Is Customer‐Driven -- Privacy Police: Browsers and Regulators -- Web Browsers and Standards Bodies -- Intelligent Tracking Prevention -- Enhanced Tracking Prevention and Brave -- Google's Chrome and AdID -- Government Regulators -- The Mistrustful Consumer -- How Can a Marketer Gain Trust? -- Attitudes Around the World -- The Privacy Paradox -- What Exactly Is the Privacy Paradox? -- How Do You Solve the Paradox? -- Four Privacy Tactics to Try -- Customer‐Driven Thinker: Sebastian Baltruszewicz -- Summary: Build a First‐Party Data Asset with Consent -- CHAPTER 6 Building a Customer‐Driven Marketing Machine -- Know, Personalize, Engage, and Measure -- Know ("the Right Person") -- Personalize ("the Right Message") -- Engage ("the Right Channel") -- Measure (and Optimize) -- Organizational Transformation -- The CDP Working Model -- Team -- Platform -- Use Cases -- Methodology -- Operating Model -- The People at the Center (the Center of Excellence Model) -- Marketing -- IT/CRM -- Analytics -- How the COE Works -- How to Get There from Here: A Working Maturity Model -- Channel Coordination Stages -- Engagement Maturity Stages -- Touchpoints: That Was Then -- Journeys: This Is Now -- Experiences: This Is the Future -- Summary: Build a Customer‐Driven Marketing Machine , CHAPTER 7 Adtech and the Data Management Platform -- The Magic Coffee Maker -- Background/Evolution of the DMP -- Five Sources of Value in DMP -- Advertising as Part of the Marketing Mix -- Role of Pseudonymous IDs in the Enterprise -- Advertising in "Walled Gardens" with First‐Party Data -- End‐to‐end Journey Management: The CDMP -- Customer‐Driven Thinker: Ron Amram -- Summary: Adtech and the Data Management Platform -- CHAPTER 8 Beyond Marketing -- The Expanding Role of Customer Data Across the Enterprise -- Service: Frontline Engagement with the Customer -- Commerce: The Storefront and the Nexus of Response -- Use of Commerce Data for Modeling and Scoring -- Sales: The B2B Context, and What That Means for Customer Data -- Sources of Truth -- Householding -- Targetable Attributes -- Marketing: The Brand Stewards, Revenue, and the Engagement Engine -- Customer‐Driven Thinker: Kumar Subramanyam -- Summary: Beyond Marketing: Putting Sales, Service, and Commerce Data to Work -- CHAPTER 9 Machine Learning and Artificial Intelligence -- Once Upon a Time ... in Silicon Valley -- Deep Learning and AI -- Back to the Hot Dogs -- Cast of Characters -- Customer‐Driven Machine Learning and AI -- Data Science in Marketing -- Machine Learning Vs. Artificial Intelligence? -- What Does a Marketing Data Scientist Do? -- Customer Data and Experimental Design -- Customer Data, Machine Learning, and AI -- What Is a Model? -- Labeled Vs. Unlabeled Data -- Fitting a Model to Data -- Making Predictions -- Regression -- Classification -- Finding Structure -- Clustering -- Dimensionality Reduction -- Neural Networks -- Applying Machine Learning and AI in Marketing -- Machine‐Learned Segmentation -- Machine‐Learned Attribution -- Image Recognition and Natural Language Processing (NLP) -- Importance of Customer Data for AI -- AI/ML in the Organization: Data Science Teams , Customer‐Driven Thinker: Alysia Borsa -- Summary: Machine Learning and Artificial Intelligence -- CHAPTER 10 Orchestrating a Personalized Customer Journey -- The Rise of Context Marketing -- Prescriptive Journeys -- Predictive Journeys -- Real‐Time Interaction Management (RTIM) Journeys -- Customer‐Driven Thinker: Laura Lisowski Cox -- Summary: Orchestrating a Personalized Customer Journey -- CHAPTER 11 Connected Data for Analytics -- Customer Data for Marketing Analytics -- Analytical Capabilities -- Analytics Data Sources -- Beyond the Basics -- Key Types of Analytics -- Marketing/Email Analytics -- DMP Analytics -- Multitouch Attribution (MTA) -- Media Mix Modeling (MMM) -- Marketing Analytics Platforms -- Enterprise Analytics/BI -- Customer‐Driven Thinker: Vinny Rinaldi -- Summary: Connected Data for Analytics -- CHAPTER 12 Summary and Looking Ahead -- Summary -- Looking Ahead -- Category Shake‐Out! -- Aggregate‐Level Data and "FLOCtimization" -- A Fresh Start for Multitouch Attribution -- AI Finally Takes Over -- The Future -- Further Reading -- Acknowledgments -- About the Authors -- Index -- EULA.

Additional Edition: Erscheint auch als Druck-Ausgabe Kihn, Martin Customer Data Platforms Newark : John Wiley & Sons, Incorporated,c2020 ISBN 9781119790112

Language: English

Subjects: Economics

Keywords: Electronic books ; Electronic books

URL: FULL  ((OIS Credentials Required))

URL: FULL  ((OIS Credentials Required))

UID:

Format: 40 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: The increasing prevalence of mental illnesses, particularly depression, has prompted a growing interest in holistic approaches to well-being. However, the limited accessibility and complexity of mental health treatment contribute to the underutilization of available resources. Recognizing the importance of addressing mental health concerns, the hospitality industry has shifted its focus towards wellness and well-being, with hotels playing a crucial role in fostering overall health. This thesis explores the impact of architectural design strategies—specifically lighting design, surface finishes, and space planning—on mild depression within the context of a hotel room. Keywords: Mental Health, Mild Depression, Hospitality Industry, Architectural Design, Interior Design, Well-being, Lighting Design, Surface Finishes, Space Planning

Note: DISSERTATION NOTE: Bachelor of Arts thesis in Interior Architecture / Interior Design, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1.1. Thesis Topic, Context and Aim 1 1.2. Methodology 2 2. Major Depressive Disorder With Mild Episodes 2.1. Definition and Symptoms 3 2.2. Causes of Mild Depression 4 2.3. Treatments 2.3.1. Psychological & Medical Treatments 4 2.3.2. Alternative Treatments 5 3. Hotel Design & the Impact on Well-being 3.1. Hotel Facilities 7 3.1.1. Communal Spaces 8 3.1.2. Hotel Rooms 8 3.2. Interior Design Strategies in Hotel Rooms 3.2.1. Space Planning 9 3.2.2. Surface Finishes 14 3.2.3. Lighting Design 20 4. Conclusion 24 5. Design Project 27 6. List of Figures 32 7. Bibliography 36

Language: Undetermined

Keywords: Academic theses

URL: FULL

UID:

Format: 40 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: The increasing prevalence of mental illnesses, particularly depression, has prompted a growing interest in holistic approaches to well-being. However, the limited accessibility and complexity of mental health treatment contribute to the underutilization of available resources. Recognizing the importance of addressing mental health concerns, the hospitality industry has shifted its focus towards wellness and well-being, with hotels playing a crucial role in fostering overall health. This thesis explores the impact of architectural design strategies-specifically lighting design, surface finishes, and space planning-on mild depression within the context of a hotel room. Keywords: Mental Health, Mild Depression, Hospitality Industry, Architectural Design, Interior Design, Well-being, Lighting Design, Surface Finishes, Space Planning

Note: DISSERTATION NOTE: Bachelor of Arts thesis in Interior Architecture / Interior Design, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1.1. Thesis Topic, Context and Aim 1 1.2. Methodology 2 2. Major Depressive Disorder With Mild Episodes 2.1. Definition and Symptoms 3 2.2. Causes of Mild Depression 4 2.3. Treatments 2.3.1. Psychological and Medical Treatments 4 2.3.2. Alternative Treatments 5 3. Hotel Design and the Impact on Well-being 3.1. Hotel Facilities 7 3.1.1. Communal Spaces 8 3.1.2. Hotel Rooms 8 3.2. Interior Design Strategies in Hotel Rooms 3.2.1. Space Planning 9 3.2.2. Surface Finishes 14 3.2.3. Lighting Design 20 4. Conclusion 24 5. Design Project 27 6. List of Figures 32 7. Bibliography 36

Language: Undetermined

Keywords: Academic theses

URL: FULL

UID:

Format: 1 online resource (225 pages)

Edition: 1st ed.

ISBN: 9780367233716 , 9781000047165

Content: This book aims to introduce the reader to the key concepts and ideas of Organizational Behaviour and their application in modern organizations

Note: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Contents -- Preface -- Acknowledgements -- Guide to the book -- 1 Organizational behaviour: an introduction -- 1.1 Introduction: the meaning of organizational behaviour -- 1.2 Differing perspectives on organizational behaviour -- 1.3 Theory and practice in organizational behaviour -- 1.4 Levels of organizational behaviour -- 1.5 The employment relationship -- 1.6 Summary -- 2 Organization and management -- 2.1 Introduction -- 2.2 Approaches to organization and management -- 2.3 The classical approach -- 2.4 The human relations approach -- 2.5 The systems approach -- 2.6 Contingency approaches -- 2.7 Other approaches to organization and management -- 2.8 Management revisited -- 2.9 Summary -- 3 The individual: personality, perception, and attitudes -- 3.1 Introduction -- 3.2 Individual differences and personality -- 3.3 Type A and Type B personalities -- 3.4 The nomothetic debate and personality testing -- 3.5 The idiographic debate -- 3.6 The 'big five' personality characteristics -- 3.7 Emotional intelligence -- Ł3.8 Stress and personality -- 3.9 Attitudes, perception, and the psychological contract -- 3.10 Summary -- 4 Motivation and engagement -- 4.1 Introduction -- 4.2 What is motivation? -- 4.3 Content theories of motivation -- 4.4 Process theories of motivation -- 4.5 Employee engagement -- 4.6 Motivating and engaging different generations of employees -- 4.7 Summary -- 5 Groups and teams -- 5.1 Introduction -- 5.2 Definitions of a team -- 5.3 Why are teams important? -- 5.4 Types of teams -- 5.5 Stages of team development -- 5.6 Does team size matter? -- 5.7 Team roles -- 5.8 Effective team-working -- 5.9 Team competencies -- 5.10 Summary -- 6 Leadership -- 6.1 Introduction -- 6.2 Leadership and management -- 6.3 Leadership in history: implications for business , 6.4 Trait theories of leadership -- 6.5 Style approaches -- 6.6 Contingency approaches -- 6.7 Recent approaches to leadership -- 6.8 Critical perspectives on leadership -- 6.9 Gender and leadership -- 6.10 Summary -- 7 Organizational processes -- 7.1 Introduction -- 7.2 Communication -- 7.3 Employee voice -- 7.4 Power in organizations -- 7.5 Management control -- 7.6 Conflict in organizations -- 7.7 Conflict-handling techniques -- 7.8 Summary -- 8 Organizational design and structure -- 8.1 Introduction -- 8.2 Structure: definitions and importance -- 8.3 Early approaches to organizational design -- 8.4 Key elements of organizational structure -- 8.5 Types of structure -- 8.6 Organizational relationships -- 8.7 A continuum of organizational forms -- 8.8 Contingency approach to organizational structure -- 8.9 Trends and issues in organizational structure -- 8.10 Summary -- 9 Organizational culture and change -- 9.1 Introduction -- 9.2 How is organizational culture defined? -- 9.3 Typologies of organizational culture -- 9.4 Change in organizations -- 9.5 Change models -- 9.6 Changing organizational culture -- 9.7 Summary -- 10 Contemporary trends and developments in organizational behaviour -- 10.1 Introduction -- 10.2 Work/life balance -- 10.3 Happiness at work -- 10.4 Spirituality at work -- 10.5 Soft skills in the workplace -- 10.6 Diversity -- 10.7 Technology and work -- 10.8 Managing in a global context -- 10.9 Summary -- Index

Additional Edition: Print version Smith, Paul E. Organizational Behaviour Oxford : Taylor & Francis Group,c2020 ISBN 9780367233716

Language: English

Keywords: Electronic books

URL: FULL  ((OIS Credentials Required))

UID:

Format: 1 online resource (164 pages)

Edition: 1st edition

ISBN: 9781685710620 , 9781685710637

Content: The physical body has often been seen as a prison, as something to be escaped by any means necessary: technology, mechanization, drugs and sensory deprivation, alien abduction, Rapture, or even death and extinction. Taking in horror movies from David Cronenberg and UFO encounters, metal bands such as Godflesh, ketamine experiments, AI, and cybernetics, Escape Philosophy is an exploration of the ways that human beings have sought to make this escape, to transcend the limits of the human body, to find a way out. As the physical world continues to crumble at an ever-accelerating rate, and we are faced with a particularly 21st-century kind of dread and dehumanization in the face of climate collapse and a global pandemic, Escape Philosophy asks what this escape from our bodies might look like, and if it is even possible

Note: Available through punctum books , Mode of access: World Wide Web

Language: English

DOI: 10.53288/0416.1.00

URL: FULL

URL: FULL

UID:

Format: 1 online resource (300 pages)

Edition: 1st edition

ISBN: 9781953035806 , 9781953035813

Content: Follow for Now, Vol. 2 picks up and pushes beyond the first volume with a more diverse set of interviewees and interviews. The intent of the first collection was to bring together voices from across disciplines, to cross-pollinate ideas. At the time, social media wasn't crisscrossing all of the lines and categories held a bit more sway. Volume 2 aims not only to pick up where Follow for Now left off but also to tighten its approach with deeper subjects and more timely interviews. Featuring conversations with thinkers like Carla Nappi, Rita Raley, Dominic Pettman, Ian Bogost, Mark Dery, Douglas Rushkoff, and Dave Allen, and musicians like Tyler, The Creator, Matthew Shipp, Sean Price, Rammellzee, and Sadat X, as well as writers like Ytasha L. Womack, Chris Kraus, Pat Cadigan, Bob Stephenson, Simon Critchley, Simon Reynolds, Malcolm Gladwell, and William Gibson, Follow for Now, Vol. 2 is another critical cross-section of the now

Note: Available through punctum books , Mode of access: World Wide Web

Language: English

DOI: 10.53288/0331.1.00

URL: FULL

URL: FULL