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  • MPI Bildungsforschung  (2)
  • Berlin International  (1)
  • Electronic books  (2)
  • Fremder  (1)
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  • 1
    UID:
    gbv_174485260X
    Format: 1 Online-Ressource (588 p)
    ISBN: 9783110387193
    Series Statement: Deuterocanonical and cognate literature studies Volume 29
    Content: "This volume assembles twenty-three essays by Erich S. Gruen, who has written extensively on the literature and history of early Judaism and the experience of the Jews in the Greco-Roman world. Twenty-two of the articles have previously been published, and one new one was composed for the volume."
    Additional Edition: Erscheint auch als Druck-Ausgabe Gruen, Erich S., 1935 - The construct of identity in Hellenistic Judaism Berlin : De Gruyter, 2016 ISBN 9783110373028
    Additional Edition: ISBN 9783110375565
    Additional Edition: ISBN 3110375567
    Language: English
    Keywords: Griechenland ; Hellenistisch-jüdische Literatur ; Identität ; Electronic books ; Aufsatzsammlung ; Criticism, interpretation, etc. ; History ; Electronic books ; Aufsatzsammlung
    URL: Cover  (Thumbnail cover image)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (lizenzpflichtig)
    Author information: Gruen, Erich S. 1935-
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Princeton : Princeton University Press
    UID:
    gbv_1654437077
    Format: 1 Online-Ressource (xiv, 415 Seiten) , Illustrationen
    ISBN: 9781400836550
    Series Statement: Martin Classical Lectures
    Content: Prevalent among classicists today is the notion that Greeks, Romans, and Jews enhanced their own self-perception by contrasting themselves with the so-called Other--Egyptians, Phoenicians, Ethiopians, Gauls, and other foreigners--frequently through hostile stereotypes, distortions, and caricature. In this provocative book, Erich Gruen demonstrates how the ancients found connections rather than contrasts, how they expressed admiration for the achievements and principles of other societies, and how they discerned--and even invented--kinship relations and shared roots with diverse peoples. Gruen shows how the ancients incorporated the traditions of foreign nations, and imagined blood ties and associations with distant cultures through myth, legend, and fictive histories. He looks at a host of creative tales, including those describing the founding of Thebes by the Phoenician Cadmus, Rome's embrace of Trojan and Arcadian origins, and Abraham as ancestor to the Spartans. Gruen gives in-depth readings of major texts by Aeschylus, Herodotus, Xenophon, Plutarch, Julius Caesar, Tacitus, and others, in addition to portions of the Hebrew Bible, revealing how they offer richly nuanced portraits of the alien that go well beyond stereotypes and caricature. Providing extraordinary insight into the ancient world, this controversial book explores how ancient attitudes toward the Other often expressed mutuality and connection, and not simply contrast and alienation.
    Content: Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Part I. Impressions of the "Other" -- Chapter One Persia in the Greek Perception: Aeschylus and Herodotus -- Aeschylus' Persae -- Herodotus -- Some Visual Representations -- Chapter Two Persia in the Greek Perception: Xenophon and Alexander -- Xenophon's Cyropaedia -- Alexander and the Persians -- Chapter Three Egypt in the Classical Imagination -- Herodotus -- Diodorus -- Assorted Assessments -- Plutarch -- Chapter Four Punica Fides -- The Hellenic Backdrop -- In the Shadow of the Punic Wars -- The Manipulation of the Image -- The Enhancement of the Image -- Chapter Five Caesar on the Gauls -- Prior Portraits -- The Caesarian Rendering -- Chapter Six Tacitus on the Germans -- Germans and Romans -- Interpretatio Romana? -- Chapter Seven Tacitus and the Defamation of the Jews -- The Question -- Tacitean Irony -- Chapter Eight People of Color -- Textual Images -- Visual Images -- Part II. Connections with the "Other" -- Chapter Nine Foundation Legends -- Foundation Tales as Cultural Thievery -- Pelops -- Danaus -- Cadmus -- Athenians and Pelasgians -- Rome, Troy, and Arcadia -- Israel's Fictive Founders -- Chapter Ten Fictitious Kinships: Greeks and Others -- Perseus as Multiculturalist -- Athens and Egypt -- The Legend of Nectanebos -- Numidians and the Near East -- Chapter Eleven Fictitious Kinships: Jews and Others -- The Separatist Impression -- The Bible's Other Side -- Ishmaelites and Arabs -- Jews and Greeks as Kinsmen -- Chapter Twelve Cultural Interlockings and Overlappings -- Jews and Greeks as Philosophers -- Jewish Presentations of Gentiles -- Phoenicians and Greeks -- Roman Adaptation and Appropriation -- Conclusion -- Bibliography -- Index of Citations -- Subject Index.
    Note: Includes bibliographical references and indexes
    Additional Edition: ISBN 9780691148526
    Additional Edition: ISBN 9780691156354
    Additional Edition: Erscheint auch als Druck-Ausgabe Gruen, Erich S., 1935 - Rethinking the other in antiquity Princeton, NJ [u.a.] : Princeton Univ. Press, 2011 ISBN 9780691148526
    Additional Edition: ISBN 069114852X
    Additional Edition: ISBN 9780691148526
    Language: English
    Subjects: History
    RVK:
    RVK:
    RVK:
    RVK:
    Keywords: Römisches Reich ; Kulturkonflikt ; Fremder ; Griechenland ; Römisches Reich ; Fremder ; Kulturkonflikt ; Römer ; Fremder ; Geschichte
    Author information: Gruen, Erich S. 1935-
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Singapore : Springer Singapore Pte. Limited
    UID:
    kobvindex_INTEBC5471159
    Format: 1 online resource (332 pages)
    Edition: 1st ed.
    ISBN: 9789811088186
    Series Statement: Management for Professionals Series
    Note: Intro -- Preface -- References -- Contents -- List of Figures -- List of Tables -- Part I Introduction -- 1 Market Segmentation -- 1.1 Strategic and Tactical Marketing -- 1.2 Definitions of Market Segmentation -- 1.3 The Benefits of Market Segmentation -- 1.4 The Costs of Market Segmentation -- References -- 2 Market Segmentation Analysis -- 2.1 The Layers of Market Segmentation Analysis -- 2.2 Approaches to Market Segmentation Analysis -- 2.2.1 Based on Organisational Constraints -- 2.2.2 Based on the Choice of (the) SegmentationVariable(s) -- 2.3 Data Structure and Data-Driven Market Segmentation Approaches -- 2.4 Market Segmentation Analysis Step-by-Step -- References -- Part II Ten Steps of Market Segmentation Analysis -- 3 Step 1: Deciding (not) to Segment -- 3.1 Implications of Committing to Market Segmentation -- 3.2 Implementation Barriers -- 3.3 Step 1 Checklist -- References -- 4 Step 2: Specifying the Ideal Target Segment -- 4.1 Segment Evaluation Criteria -- 4.2 Knock-Out Criteria -- 4.3 Attractiveness Criteria -- 4.4 Implementing a Structured Process -- 4.5 Step 2 Checklist -- References -- 5 Step 3: Collecting Data -- 5.1 Segmentation Variables -- 5.2 Segmentation Criteria -- 5.2.1 Geographic Segmentation -- 5.2.2 Socio-Demographic Segmentation -- 5.2.3 Psychographic Segmentation -- 5.2.4 Behavioural Segmentation -- 5.3 Data from Survey Studies -- 5.3.1 Choice of Variables -- 5.3.2 Response Options -- 5.3.3 Response Styles -- 5.3.4 Sample Size -- 5.4 Data from Internal Sources -- 5.5 Data from Experimental Studies -- 5.6 Step 3 Checklist -- References -- 6 Step 4: Exploring Data -- 6.1 A First Glimpse at the Data -- 6.2 Data Cleaning -- 6.3 Descriptive Analysis -- 6.4 Pre-Processing -- 6.4.1 Categorical Variables -- 6.4.2 Numeric Variables -- 6.5 Principal Components Analysis -- 6.6 Step 4 Checklist -- References , 7 Step 5: Extracting Segments -- 7.1 Grouping Consumers -- 7.2 Distance-Based Methods -- 7.2.1 Distance Measures -- 7.2.2 Hierarchical Methods -- Example: Tourist Risk Taking -- 7.2.3 Partitioning Methods -- 7.2.3.1 k-Means and k-Centroid Clustering -- 7.2.3.2 ``Improved'' k-Means -- 7.2.3.3 Hard Competitive Learning -- 7.2.3.4 Neural Gas and Topology Representing Networks -- 7.2.3.5 Self-Organising Maps -- 7.2.3.6 Neural Networks -- 7.2.4 Hybrid Approaches -- 7.2.4.1 Two-Step Clustering -- 7.2.4.2 Bagged Clustering -- 7.3 Model-Based Methods -- 7.3.1 Finite Mixtures of Distributions -- 7.3.1.1 Normal Distributions -- 7.3.1.2 Binary Distributions -- 7.3.2 Finite Mixtures of Regressions -- Example: Australian Travel Motives -- 7.3.3 Extensions and Variations -- 7.4 Algorithms with Integrated Variable Selection -- 7.4.1 Biclustering Algorithms -- Example: Australian Vacation Activities -- 7.4.2 Variable Selection Procedure for Clustering BinaryData (VSBD) -- Example: Australian Travel Motives -- 7.4.3 Variable Reduction: Factor-Cluster Analysis -- 7.5 Data Structure Analysis -- 7.5.1 Cluster Indices -- 7.5.1.1 Internal Cluster Indices -- 7.5.1.2 External Cluster Indices -- 7.5.2 Gorge Plots -- 7.5.3 Global Stability Analysis -- Example: Tourist Risk Taking -- 7.5.4 Segment Level Stability Analysis -- 7.5.4.1 Segment Level Stability Within Solutions -- 7.5.4.2 Segment Level Stability Across Solutions -- 7.6 Step 5 Checklist -- References -- 8 Step 6: Profiling Segments -- 8.1 Identifying Key Characteristics of Market Segments -- 8.2 Traditional Approaches to Profiling Market Segments -- 8.3 Segment Profiling with Visualisations -- 8.3.1 Identifying Defining Characteristics of MarketSegments -- 8.3.2 Assessing Segment Separation -- 8.4 Step 6 Checklist -- References -- 9 Step 7: Describing Segments -- 9.1 Developing a Complete Picture of Market Segments , 9.2 Using Visualisations to Describe Market Segments -- 9.2.1 Nominal and Ordinal Descriptor Variables -- 9.2.2 Metric Descriptor Variables -- 9.3 Testing for Segment Differences in Descriptor Variables -- 9.4 Predicting Segments from Descriptor Variables -- 9.4.1 Binary Logistic Regression -- 9.4.2 Multinomial Logistic Regression -- 9.4.3 Tree-Based Methods -- 9.5 Step 7 Checklist -- References -- 10 Step 8: Selecting (the) Target Segment(s) -- 10.1 The Targeting Decision -- 10.2 Market Segment Evaluation -- 10.3 Step 8 Checklist -- References -- 11 Step 9: Customising the Marketing Mix -- 11.1 Implications for Marketing Mix Decisions -- 11.2 Product -- 11.3 Price -- 11.4 Place -- 11.5 Promotion -- 11.6 Step 9 Checklist -- References -- 12 Step 10: Evaluation and Monitoring -- 12.1 Ongoing Tasks in Market Segmentation -- 12.2 Evaluating the Success of the Segmentation Strategy -- 12.3 Stability of Segment Membership and Segment Hopping -- 12.4 Segment Evolution -- Example: Winter Vacation Activities -- 12.5 Step 10 Checklist -- References -- A Case Study: Fast Food -- A.1 Step 1: Deciding (not) to Segment -- A.2 Step 2: Specifying the Ideal Target Segment -- A.3 Step 3: Collecting Data -- A.4 Step 4: Exploring Data -- A.5 Step 5: Extracting Segments -- A.5.1 Using k-Means -- A.5.2 Using Mixtures of Distributions -- A.5.3 Using Mixtures of Regression Models -- A.6 Step 6: Profiling Segments -- A.7 Step 7: Describing Segments -- A.8 Step 8: Selecting (the) Target Segment(s) -- A.9 Step 9: Customising the Marketing Mix -- A.10 Step 10: Evaluation and Monitoring -- B R and R Packages -- B.1 What Is R? -- B.1.1 A Short History of R -- B.1.2 R Packages -- B.1.3 Quality Control -- B.1.4 User Interfaces for R -- B.2 R Packages Used in the Book -- B.2.1 MSA -- B.2.2 flexclust -- B.2.3 flexmix -- B.2.4 Other Packages -- C Data Sets Used in the Book , C.1 Tourist Risk Taking -- C.2 Winter Vacation Activities -- C.3 Australian Vacation Activities -- C.4 Australian Travel Motives -- C.5 Fast Food -- Glossary -- References -- Index
    Additional Edition: Print version Dolnicar, Sara Market Segmentation Analysis Singapore : Springer Singapore Pte. Limited,c2018 ISBN 9789811088179
    Language: English
    Keywords: Electronic books
    URL: Full-text  ((OIS Credentials Required))
    Library Location Call Number Volume/Issue/Year Availability
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