Kooperativer Bibliotheksverbund

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Format: iii, 46 pages : , illustrations ; , 30 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "This paper highlights the necessity for fashion and lifestyle brands to adopt the modern digital world of marketing, including one of the forefront methods, influencer marketing. Beginning with an overview of the development advertising has seen to reach the point where influencer marketing has become one of the most effective ways to promote products and services to a targeted audience, the paper illustrates why brands should be engaging and investing in campaigns. The different forms of campaigns are then discussed with insights as to which are most beneficial for various business scenarios, followed by the four 4 M’s of influencer marketing, offering a structure for companies to achieve optimum results. Common issues are brought up for which solutions are then provided later in the paper. Methodology subsequently covers strategies surrounding data collection and considerations. The results of the study are observed and reflected upon with critical analysis of the topic in the discussion section, which concludes the paper answering the question as to how this method is beneficial to brands wishing to directly engage their audience."

Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2019. , MACHINE-GENERATED CONTENTS NOTE: Abstract -- INTRODUCTION : General introduction -- Need and justification -- Research aim -- Research questions -- BACKGROUND : Wave of digitalization and the formation of online marketing -- Instagram, and how it can be used for brands -- What does it take to be an influencer -- LITERATURE REVIEW : What is influencer marketing? -- Best fit campaigns and choosing the best for a brand -- Why collaborate with influencers on campaigns? -- Four M’s of influencer marketing : Make ; Manage ; Monitor ; Measure -- Potential issues : Discovery and selection ; Response rate ; Deciding control ; Fake news ; Fyre Festival : case study -- METHODOLOGY : Research strategy -- Sample considerations -- Limitations and restrictions -- RESULTS : Summary and reflection of interviews -- Quantitative data -- DISCUSSIONS : Implications -- Analysis : PESTEL analysis -- Future : Technological advances ; Influencer groupings ; Increase in regulations -- Recommendations to firms : Constant strategy ; Focus ; Platforms and agencies -- CONCLUSION -- Resources -- APPENDIX : Interview with Influry employee -- Interview with Collabary employee -- Additional diagrams -- Explanation of statistics and KPIs directly taken from Collabary -- Explanation of results from personal Instagram page.

Language: English

Keywords: Academic theses

URL: FULL

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Format: 33 pages : , illustrations ; , 30 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "This report explores the potential of Universal Basic Income to reduce the incidence of endemic or chronic poverty in rural India. This report examines the literature related to poverty alleviation in rural India, and proceeds to document the history of governmental efforts to reduce rural poverty post 1947. The report will subsequently outline the concept of Universal Basic Income and conduct an analysis of the main determinants of chronic poverty in rural India. The report will follow up by comparing the efficacy of Universal Basic Income vis-à-vis contemporary poverty alleviation schemes and assess which approach is better towards eliminating poverty in rural India."

Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2019. , MACHINE-GENERATED CONTENTS NOTE: Abstract -- Introduction -- Literature review -- Methodology : Sources -- Structure of the paper -- Analysis : Poverty and poverty alleviation efforts in India -- The idea of Universal Basic Income -- Determinants of poverty -- Discussion of results -- Conclusion -- Bibliography.

Language: English

Keywords: Academic theses

URL: FULL

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Format: [iii], 31 pages : , illustrations ; , 30 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "The brand has a huge and important meaning for businesses. To make a well-known brand is the dream of every company. When the companies build the brand in a perfect way, they can have the ability to gain loyalty for their brands. For making loyalty, companies should not focus on profit or money, they should focus on their consumers and their expectations. Firstly, firms should know their type of business environment to fulfill the expectations of consumers. Then, the focal point should be the necessities of those business environments that are separated into two categories in this research such as a stable business environment and dynamic business environment. Therefore, the firms can know how to satisfy their customers related to their business environment."

Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: List of figures -- Abstract -- INTRODUCTION : General introduction -- Need and justification -- Research aim : Research objectives ; Research questions -- LITERATURE REVIEW : Brand explanation as a general term -- Brand loyalty regarding the field of consumers and businesses -- Dynamic and stable business environment -- RESEARCH APPROACH : Research methods -- Research procedure -- Research tools -- DATA COLLECTION AND DATA ANALYSIS : Data collection procedure -- Data analysis : Case analysis ; Interview analysis -- DISCUSSION AND CONCLUSION : Discussion of results -- Revisiting research questions and objectives -- Conclusion -- Practical implications -- Limitations and future suggestions -- References -- Appendix -- Copyright page.

Language: English

Keywords: Academic theses ; Case studies

URL: FULL

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Format: [vi], 27, 12 pages : , illustrations ; , 30 cm.

Content: MACHINE-GENERATED SUMMARY NOTE: "Nowadays, social media is not only used by people, but also by business who attempt to make use of these platforms as an alternative way to display and sell their products and services, at the same time they connect with their customers. It has become a fundamental part in any business ́ digital marketing strategy. The main objective of this research is to identify the role that social media plays for online fashion platforms (ecommerce), focusing on ASOS. Trying to understand and dissect how this company uses its social media outlets to communicate successfully, focusing on its three main social networks which correspond to Facebook, Instagram and Twitter. In which their content will be extracted and analysed to draw conclusions and provide a general idea on how this kind of businesses should be using these platforms. Keywords: Social media; Ecommerce; Communication; Digital Marketing Strategy."

Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2019. , MACHINE-GENERATED CONTENTS NOTE: Acknowledgement -- Abstract -- List of figures and tables -- INTRODUCTION : -- Objectives -- Justification -- Research questions and hypothesis -- LITERATURE REVIEW : Social media : Instagram ; Twitter ; Facebook -- -- Social media user profile -- Digital marketing and strategy -- Social media and ecommerce -- METHODOLOGY : Selection of platforms -- Sampling -- DATA COLLECTION -- ASOS : Company overview -- DATA ANALYSIS : Instagram -- Facebook -- Twitter -- DISCUSSION -- CONCLUSIONS -- RECOMMENDATIONS -- Bibliography -- Appendix A -- Appendix B.

Language: English

Keywords: Academic theses

URL: FULL

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Format: 79 pages : , illustrations ; , 3 supplements (10, 11, 9 pages : illustrations). , 30 cm. +

Content: MACHINE-GENERATED SUMMARY NOTE: "Leaders have a lot of impact on the way employees are being motivated and engaged in an organization. The influence can be felt on the way employees deal with their tasks. Nowadays, more and more businesses are expanding overseas and providing their employees full autonomy to act on their own, as a result of the difficulty to control and take decisions while being away. Laissez faire leadership style offers employees freedom to work on their own tasks with minimum interferences. Employees are allowed to make decisions, share ideas, and communicate in order to have a successful performance. This thesis reports the main characteristics of Laissez faire leadership style that can be seen these days in modern workplaces. By analyzing questionnaires of different leaders in modern workplaces from different industries, the impact of laissez faire on employees’ engagement and employees’ motivation is being identified. The negative influence of laissez faire on employees’ motivation and their engagement towards the business was being clarified as well as the significant relationship between motivation and engagement."

Note: DISSERTATION NOTE: bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2019. , MACHINE-GENERATED CONTENTS NOTE: Abstract -- List of figures -- List of tables -- List of abbreviations -- List of appendices -- INTRODUCTION : General introduction -- Main problem statement -- Need and justification for the study -- Research aim -- Research objectives : Sub-questions -- Research questions -- Methodology -- LITERATURE REVIEW : Leadership -- Workplace : Modern workplace -- Laissez faire leadership style -- Employees’ motivation -- Employees’ engagement -- LAISSEZ FAIRE AND VARIABLES: STUDY HYPOTHESIS -- DATA COLLECTION AND ANALYSIS : Data collection procedure -- Data analysis technique -- DISCUSSION AND RESULTS : Discussion -- Results : Hypothesis 1 ; Hypothesis 2 ; Hypothesis 3 -- Revisiting the research objectives and questions -- Conclusion and practical implications -- Limitations and suggestions for future research -- References -- Appendices. , SUPPLEMENT NOTE: accompanied by the following supplements: - Presentation 1: Leadership styles in a modern workplace : topical literature review (10 pages) ; - Presentation 2: Leadership styles in a modern workplace : data collection (11 pages) ; - Presentation 2: Leadership styles in a modern workplace : findings and conclusion (9 pages).

Language: English

Keywords: Academic theses

URL: FULL  ((thesis and presentations))

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Format: 31 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: This chapter introduces the concept of business process redesign and its significance in organizations. It explains the benefits of process management and how it aligns with the objectives of increasing customer satisfaction, exploiting employee potential, reducing costs, and promoting business efficiency. The chapter also highlights the role of digital transformation in driving business process change and the importance of management information systems in supporting this initiative. It discusses the background of business process redesign, its characteristics, and the factors critical to its success. The research questions, objectives, and methodology of the study are presented, which include a literature review and analysis of relevant case studies. The chapter concludes by outlining the structure of the thesis and the topics to be explored in subsequent chapters. Keywords: Business process redesign, management information systems, digital transformation, process management, case studies.

Note: DISSERTATION NOTE: Bachelor of Arts thesis in Business Administration - International Management & Marketing, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents Declaration I Dedication II Acknowledgement III List of Acronyms IV Motivation V Table of Contents VI Chapter 1 1.1 Introduction 1 1.2 Background of Study 2 1.3 Research Question 4 1.4 Research Objectives 4 1.5 Methodology 4 Chapter 2 2.1 Conceptual Framework 6 2.2 Theoretical Framework 8 2.3 Empirical Review 8 Chapter 3 3.1 L&T Construction 12 3.2 Kroger 14 3.3 PHS 16 Chapter 4 4.1 Motivation for Process Redesign 19 4.2 Role of MIS in Redesign 20 4.3 Success Factors 22 4.4 Strategic Alignment with the Help of MIS 22 4.5 Best Practices 23 Chapter 5 5.1 Limitations of Study 26 5.2 Conclusion 26 5.3 Recommendations for Further Research 26 References 27

Language: Undetermined

Keywords: Academic theses

URL: FULL

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Format: 27 pages : , illustrations ; , 21 × 29.7 cm.

Content: AUTHOR-SUPPLIED ABSTRACT: Abstract: This thesis examines changes in online marketing strategies for Berlin-based fashion companies, with a specific focus on influencer strategy. The paper explores the history of digital marketing, its potential for development, main strategies employed in the field, the evolution of social media platforms, and the definition of influencer strategy. Furthermore, it investigates how influencer strategy can benefit fashion brands, particularly during the pandemic. Keywords: online marketing strategies, Berlin-based fashion companies, influencer strategy, digital marketing, development, main strategies, social media, pandemic, fashion brands.

Note: DISSERTATION NOTE: Bachelor of Arts thesis in Business Administration - International Management & Marketing, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents Abstract ............................................................................................................................... 2 Introduction ......................................................................................................................... 2 Structure of the thesis..........................................................................................................3 Literature review ................................................................................................................. 3 1. Digital marketing: overview, main strategies, and perspectives ................................. 3 2. Influencer strategy .......................................................................................................6 3. Overview of fashion industry and importance of it for Berlin culture development ...... 9 Methodology ..................................................................................................................... 11 Data analysis ................................................................................................................. 11 Discussion ......................................................................................................................... 21 Conclusion......................................................................................................................... 24 References: ........................................................................................................................ 25 Appendix 1: Thesis Declaration Page ............................................................................... 27

Language: Undetermined

Keywords: Academic theses

URL: FULL

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Format: 70 pages : , illustrations ; , 21.59 × 27.94 cm.

Content: AUTHOR-SUPPLIED ABSTRACT: Abstract The past few years' supply chain disruptions made companies think about new approaches to prevent them. Procurement Nerve Center is there not only to avoid supply chain disruptions but also to improve future resilience. This research aims to review existing literature on the Procurement Nerve Center approach and Cross- functional teams; identify and classify a broad set of actions which companies can take to stabilize and prevent supply chain disruptions; compare the Procurement Nerve Center approach and set of levers with the practical example of ib vogt GmbH an EPC company. A semi-structured approach for in-depth interviews were conducted with the company's procurement department member to collect data. Later it was analyzed with the use of template analysis. The research shows on how approach of Procurement Nerve Center works, which set of levers are effective in different periods, in the context of this specific company. Keywords: Nerve Center, Procurement Nerve Center, Cross-functional team, supply chain, procurement, supply chain disruption, levers, EPC.

Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents Abstract ......................................................................................................................... i Table of Contents ......................................................................................................... ii Introduction ................................................................................................................. 1 General Introduction ............................................................................................... 1 Research Aims and Objectives ................................................................................. 4 Research Question ................................................................................................... 5 Literature Review ...................................................................................................... 6 Cross-functional teams (CFT) ................................................................................... 7 Nerve Centers: ............................................................................................................ 9 Nerve Center structure: ...................................................................................... 10 Procurement nerve center (approach) (PNC) .................................................... 12 Short-term set of levers ..................................................................................... 12 Middle-term set of levers .................................................................................. 14 Long-term set of levers ..................................................................................... 19 Engineering, Procurement, and Construction (EPC): ............................................. 21 Ib vogt GmbH: ....................................................................................................... 22 Methodology ............................................................................................................ 24 Data Analysis ......................................................................................................... 25 Results ..................................................................................................................... 28 Discussion ............................................................................................................... 34 Conclusion .............................................................................................................. 45 Limitations and Future Suggestions ...................................................................... 46 References: .............................................................................................................. 48 Annexes: .................................................................................................................. 58

Language: Undetermined

Keywords: Academic theses

URL: FULL

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Format: 64 pages : , illustrations ; , 21 × 29.7 cm.

Content: AUTHOR-SUPPLIED ABSTRACT: Abstract Digital transformation and the subsequent smart product and services have funda- mentally altered the hospitality industry, putting enormous pressure on traditional services provided by hotel operators, adding more value to the guest experience, and improving firms revenue, also impacting numerous markets, particularly during the coronavirus pandemic when automation services were critical to ensuring guest safety and improving remote work. This study aims to investigate the influence of digital transformation on the hotel sector and preview various techniques and fea- tures employed by revenue management and hotel practitioners to optimize revenue and expand hotel businesses. The study uses a qualitative method, eight interviews have been conducted with hotel revenue managers and specialists in the hospitality sector. Based on this data, an analysis was conducted to examine the influence of digitalization on the firm's value generation and the cost benefits of this transfor- mation. The findings of this study show that digital transformation positively influ- ences the hotel business on several fronts, including profitability maximization and guest satisfaction. These results resonate with the analysis of the “NUMA” case study. The company has recognized a 500% increase in revenue during the corona- virus pandemic. The results of this research revealed that it is incredibly vital for hotel operators to change from traditional to innovative strategies and services, and to invest more in implementing digitalization within revenue management frame- work and all related systems and services to develop their businesses. Keywords: Tourism, Hospitality, Revenue Management, Digitalization, Innova- tion, Technology

Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents II. LIST OF ABBREVIATIONS ..................................................................... 3 III. LIST OF TABLES ....................................................................................... 4 IV. LIST OF FIGURES ................................................................................. 4 V. ABSTRACT .................................................................................................... 5 CHAPTER 1. INTRODUCTION ......................................................................... 6 CHAPTER 2. LITERATURE REVIEW ............................................................ 9 2.1. METHOD .................................................................................................... 9 2.2. DIGITAL TRANSFORMATION IN THE TOURISM INDUSTRY .......................... 10 2.3. DIGITAL TRANSFORMATION IN REVENUE MANAGEMENT.......................... 14 2.4. MAJOR EFFECTS OF DIGITAL TRANSFORMATION IN THE HOSPITALITY INDUSTRY & REVENUE MANAGEMENT .......................................................... 18 CHAPTER 3. METHODOLOGY ..................................................................... 26 3.1. PRIMARY AND SECONDARY RESEARCH ....................................................... 26 3.2. DATA COLLECTION .................................................................................. 27 3.3. DATA ANALYSIS ...................................................................................... 29 3.4. CASE STUDY ............................................................................................ 29 3.5. QUALITATIVE APPROACH ......................................................................... 26 CHAPTER 4. RESULTS AND DISCUSSION ................................................. 31 4.1. RESULTS .................................................................................................. 31 4.2. DISCUSSION ............................................................................................. 40 4.3. DIGITAL TRANSFORMATION IN THE HOSPITALITY INDUSTRY IS THE FOCUS OF OPERATION AND GUEST MANAGEMENT .................................................. 31 CHAPTER 5. CASE STUDY "NUMA" ............................................................ 48 5.1. OVERVIEW ............................................................................................... 48 5.2. ANALYSIS ................................................................................................ 50 CHAPTER 6. CONCLUSION ........................................................................... 54 VI. REFERENCES ......................................................................................... 56

Language: Undetermined

Keywords: Academic theses

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Format: 88 pages : , illustrations ; , 21 × 29.7 cm.

Content: AUTHOR-SUPPLIED ABSTRACT: Abstract The world is getting closer and closer, the workplace is becoming more diverse. For some companies, it is doing miracles but for others, it is creating chaos. This paper focuses on how a diverse set of employees and management impact the organization’s performance. The study is conducted by secondary and primary research data collection methodology. Secondary research is conducted in the form of reviewing literature by exploring past research, journals, articles, books, and websites to get significant knowledge about the subject and explore the positive and negative effects of the same. A case study of the company Accenture is also included to get a glimpse of how companies manage workforce diversity and what strategies they used to improve it. The primary research is conducted via google form to know what do the employees think of diversity in their organization. There are 120 responses collected from the survey that are modified in MS Excel and then further analyzed in SPSS for specific results, visualization and interpretation. Keywords: Diversity, Workforce, Management, Performance

Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents DECLARATION .......................................................................................................................2 ABSTRACT ............................................................................................................................... 3 LIST OF CHARTS, TABLES & FIGURES .............................................................................6 INTRODUCTION .....................................................................................................................8 LITERATURE REVIEW ........................................................................................................11 THEORETICAL FRAMEWORK...........................................................................................20 RESEARCH OBJECTIVE ......................................................................................................21 RESEARCH QUESTIONS .....................................................................................................21 PROBLEM STATEMENT ......................................................................................................21 RESEARCH METHODOLOGY.............................................................................................22 SECONDARY DATA.............................................................................................................22 COMPANY CASE STUDIES: ACCENTURE.......................................................................23 HISTORY................................................................................................................................23 DIVERSITY & INCLUSION.......................................................................................................24 DIVERSITY AS A STRATEGY (AMLA, 2008)............................................................................26 IMPACTS OF DIVERSITY ....................................................................................................31 POSITIVE IMPACTS OF DIVERSITY .........................................................................................31 NEGATIVE IMPACT OF DIVERSITY ........................................................................................34 SOLUTIONS TO DIVERSITY ISSUES ........................................................................................36 DIVERSITY TRAINING........................................................................................................37 PRIMARY DATA ...................................................................................................................41 GOOGLE FORM.....................................................................................................................42 PILOT STUDY........................................................................................................................43 RESPONSES ...........................................................................................................................43 RESPONSES: GENDER ............................................................................................................44 RESPONSES: AGE...................................................................................................................44 RESPONSES: COUNTRY ..........................................................................................................46 RESPONSES: INDUSTRY..........................................................................................................49 MICROSOFT EXCEL.............................................................................................................51 SPSS......................................................................................................................................... 52 FINDINGS & RESULTS ........................................................................................................53 DIVERSITY & SECTORS..........................................................................................................53 DIVERSITY & EMPLOYEES.....................................................................................................54 DIVERSITY & PROBLEM SOLVING .........................................................................................55 DIVERSITY & COMPANY PERFORMANCE...............................................................................56 DIVERSITY & CREATIVITY - INNOVATION .............................................................................57 HYPOTHESIS ......................................................................................................................... 58 RELIABILITY ANALYSIS....................................................................................................59 REGRESSION ANALYSIS ....................................................................................................61 CORRELATION ANALYSIS.................................................................................................65 LIMITATIONS & DISCUSSION ...........................................................................................66 CONCLUSION ........................................................................................................................ 67 REFERENCES ........................................................................................................................68 APPENDIX .............................................................................................................................. 77

Language: Undetermined

Keywords: Academic theses

URL: FULL