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  • Berlin International  (8)
  • Landesgeschichtliche Vereinigung
  • VIZ Charlottenburg-Wilmersdorf
  • 2015-2019  (8)
  • Economics  (8)
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  • 1
    Book
    Book
    Cambridge, Massachusetts ; London, England :The MIT Press,
    UID:
    almafu_BV044714584
    Format: xi, 264 Seiten : , Illustrationen, Diagramme.
    ISBN: 978-0-262-53543-4 , 0-262-53543-2
    Series Statement: The MIT Press essential knowledge series
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-0-262-34702-0
    Language: English
    Subjects: Computer Science , Economics
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    Keywords: Data Science ; Big Data ; Data Science ; Maschinelles Lernen ; Einführung ; Einführung ; Handbooks and manuals ; Einführung
    URL: Cover
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Northampton, MA :Edward Elgar Pub., Inc.,
    UID:
    almahu_9948633254902882
    Format: 1 online resource (224 pages)
    ISBN: 9781788111324 (e-book)
    Content: One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
    Note: Includes index. , Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7. Entrepreneurial distribution policy -- 8. Entrepreneurial promotion policy -- 9. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index.
    Additional Edition: ISBN 9781788111317 (hardback)
    Language: English
    Subjects: Economics
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    Keywords: Electronic books. ; Electronic books ; Electronic books ; Electronic books.
    URL: FULL  ((Currently Only Available on Campus))
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Cheltenham, UK :Edward Elgar Publishing Limited,
    UID:
    almahu_9948265333502882
    Format: 1 online resource (168 p.) ; , cm.
    ISBN: 9781786439987 (e-book)
    Series Statement: New horizons in international business series
    Content: The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century. By providing an analytically informed basis for understanding MNEs, two parallel strands of analysis in International Business (IB) are reviewed: the 'theoretical' and the 'practical'. Firstly, Robert Pearce identifies how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interacted with the enrichment of theory on the topic. Secondly, by tracing the persisting dynamics of the MNE's structure and strategic positioning, he demonstrates the use of these systems and how they can help to understand and organise the future evolution of not only MNEs but of international business as a whole. Highly accessible with an informed overview of the entire IB subject area, The Development of International Business is an essential text for students and academics of business, management, economics and development. More generally, business leaders, economists and politicians will value the exceptional insight into the progression of international business and its future.
    Note: Includes index. , Contents: 1. Multinationals: -- in theory and practice -- 2. From FDI to the MNE: -- Hymer and the roots of ownership advantage -- 3. From innovation to internationalisation: the product cycle model -- 4. From multi-domestic hierarchy to network hierarchy -- 5. Trade and FDI revisited: -- the role of location -- 6. Internalisation: ownership advantage as an intermediate good -- 7. The knowledge-seeking transition: -- decentralising innovation and R&D -- 8. Multinationals from emerging economies: a new challenge of practice to theory -- 9. Evaluating the multinationals: -- a coda -- Index.
    Additional Edition: ISBN 9781786439970 (hardback)
    Language: English
    Subjects: Economics
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    Keywords: Electronic books. ; Electronic books ; Electronic books ; Electronic books.
    URL: FULL  ((Currently Only Available on Campus))
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  • 4
    Online Resource
    Online Resource
    Northampton, MA :Edward Elgar Publishing Limited,
    UID:
    almahu_9948265333702882
    Format: 1 online resource (512 p.) ; , cm.
    ISBN: 9781784715465 (e-book)
    Content: The rapid pace of technological change and globalization of products, competition and services have conspired to place a new premium on innovation for firms across the world. Although many variables influence creativity and innovation, the effective leadership of creative teams has proved especially important. This timely Handbook presents the state of the art for what leaders must do to lead creative teams and how they should do it. Handbook of Research on Leadership and Creativity is divided into three major sections. The first section on leadership functions identifies key activities that must be executed by leaders if creative efforts are to prove successful. The next section explains creative leadership using available theoretical models, examining the effects of leader behaviors on follower creativity. The final section investigates specific domains where organizations seek creativity. It covers the creative domains of research and development as well as military and academia, which have not traditionally been viewed as domains where creative leadership is critical. This comprehensive Handbook makes a significant contribution to the literature on creativity and innovation and will be welcomed as an accessible yet authoritative text by students, teachers and researchers alike.
    Note: Contents: 1. Leading for creativity: functions, models, and domains / Michael D. Mumford, Sven Hemlin, and Tyler J. Mulhearn -- Functions -- 2. Leader planning skills and creative performance: integrating past, present, and future / Michael D. Mumford, Logan M. Steele, Tyler J. Mulhearn, Tristan McIntosh, and Logan L. Watts -- 3. Creativity, complexity, and organizational learning: implications for leadership and governance / Robert K. Kazanjian -- 4. How can we advise Achilles? A rehabilitation of the concept of the champion for leadership / Steven E. Markham and Janice Witt Smith -- 5. Leader idea evaluation and follower creativity: challenges, constraints, and capabilities / Logan L. Watts, Tyler J. Mulhearn, E. Michelle Todd, and Michael D. Mumford / 6. Intrinsic motivation and creativity: opening up a black box / Logan M. Steele, Tristan McIntosh, and Cory Higgs -- 7. Leadership's role in creative climate creation / Scott G. Isaksen -- 8. Leading for creativity: how leaders manage creative teams / Roni Reiter-Palmon and Ryan P. Royston -- 9. The social footprint of champions and promoters as creative leaders in innovating and executing / Jan Kratzer and Ingo Michelfelder -- Models -- 10. Leader structure and consideration for innovation / Gina Scott Ligon and Douglas C. Derrick -- 11. Do leaders matter in the long run? A longitudinal study of the importance of LMX and LMX balance for followers' creative performance in research groups / Cajsa Lisa Katniss Olsson -- 12. Transformational leadership and follower creativity: a review of underlying mechanism and boundary conditions / Kathrin Rosing -- 13. Relational leadership and creativity: the effects of respectful engagement and caring on meaningfulness and creative work involvement / John Paul Stevens and Abraham Carmeli -- 14. Collective leadership as a facilitator of innovation / Tamara L. Friedrich and Mingdong (Pauline) Zhong -- 15. All roads lead to Rome: navigating the creative process using the CIP model of leadership / Jeffrey B. Lovelace, Brett H. Neely, Bradley S. Jayne, and Samuel T. Hunter -- 16. Creativity in organizations: the intersectionality of roles, levels of analysis, and types of creativity / Kimberly S. Jaussi -- Domains -- 17. Creative leadership among executives and managers / Gerard Puccio, Marie Mance, and Selcuk Acar -- 18. Leadership and creativity in business / Daan van Knippenberg -- 19. Leadership and creativity capacity in military contexts / Shane Connelly and Stephen J. Zaccaro -- 20. Academic leadership: embracing uncertainty and diversity by building communication and trust / Li Bennich-Björkman -- 21. Creative leadership in the marketing arena / Jeffrey B. Schmidt and Logan L. Watts -- 22. Aesthetic leadership in the arts / Arja Ropo, Donatella De Paoli and Ralph Bathurst -- 23. Creativity stimulating leadership in R&D groups / Sven Hemlin and Cajsa Lisa Katniss Olsson -- Index
    Additional Edition: ISBN 9781784715458 (hardback)
    Language: English
    Subjects: Economics
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    Keywords: Electronic books. ; Electronic books ; Electronic books ; Electronic books.
    URL: FULL  ((Currently Only Available on Campus))
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  • 5
    Book
    Book
    London ; Boston ; Burr Ridge, IL [und 21 weitere] : McGraw-Hill Education
    UID:
    b3kat_BV043453604
    Format: xxiii, 849 Seiten , Illustrationen, Diagramme
    Edition: 3rd European edition
    ISBN: 9780077173630 , 0077173635
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 0-07-717364-3
    Language: English
    Subjects: Economics
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    Keywords: Finanzierung ; Corporate Finance ; Einführung ; Bibliografie ; Lehrbuch ; Textbooks
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  • 6
    Book
    Book
    New York, NY :McGraw-Hill,
    UID:
    almafu_BV042259145
    Format: XVI, 432 S. : , Ill., graph. Darst.
    Edition: 6. ed.
    ISBN: 978-0-07-802906-6 , 0-07-802906-6
    Note: Literaturangaben
    Language: English
    Subjects: Engineering , Economics
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    Keywords: Produktentwicklung ; Produktgestaltung ; Industriedesign ; Lehrbuch ; Handbooks and manuals ; Lehrbuch
    Author information: Eppinger, Steven D. 1961-
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  • 7
    UID:
    gbv_1633699226
    Format: xxv, 275 Seiten , Illustrationen, Diagramme
    Edition: Fifth edition
    ISBN: 9781506386706
    Note: Literaturverzeichnis: Seite 253-261
    Language: English
    Subjects: Economics , General works , Sociology
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    Keywords: Sozialwissenschaften ; Empirische Sozialforschung ; Forschungsmethode ; Qualitative Methode ; Quantitative Methode
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  • 8
    UID:
    almahu_BV047133756
    Format: xv, 278 Seiten : , Illustrationen.
    ISBN: 978-1-138-63666-8
    Series Statement: Routledge studies in management, organizations and society
    Note: Includes index
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-351-79529-6
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-351-79530-2
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-20586-1
    Language: English
    Subjects: Economics
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