UID:
kobvindex_INT0001956
Format:
vi, 343 pages
,
23 x 15.5 cm
ISBN:
9781405133562
,
9781557869401
,
1405133562
,
1557869405
Series Statement:
Developmental management
Content:
"Now available in paperback, this best-selling book presents a new framework for understanding the dynamic forces at work in human affairs -- not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, 'Spiral Dynamics' synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace. Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of 'memes' and Clare W. Grave's 'Level of Existence Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of memes represents a new element in the 'Science of Memetics' and why ideas resonate or not. 'Spiral Dynamics' demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world."
Content:
"Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as: * Increasing cultural diversity. * Powerful new social responsibility initiatives. * The arrival of a truly global marketplace. This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century."
Note:
EDITORIAL NOTE: hardback edition published 1996, paperback edition published 2005
Language:
English
Keywords:
Handbooks and manuals
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