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  • Berlin  (2)
  • Berlin International  (2)
  • GB Eggersdorf
  • Berger, Bruce K  (1)
  • Chon, Kaye Sung
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  • Berlin  (2)
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  • 1
    Online-Ressource
    Online-Ressource
    Florence : Routledge
    UID:
    gbv_1696221412
    Umfang: 1 online resource (149 pages)
    ISBN: 9781136415401
    Inhalt: A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the compulsion to cruise, consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more. Here's a section-by-section rundown of what's in store for you and your students in this one-of-a-kind new text: The Economics of Cruising examines cruise categories, industry consolidation, worker exploitation, and ways that cruise lines make money aside from ticket sales. This section also compares the costs of cruises vs. land-based vacations and fills you in on the typical weekly food and beverage consumption of the Carnival line's complement of ships, which sheds light on how a cruise line can, for a mere 10, provide a food array that would cost a restaurant or hotel 33 to 40. Signs at SeaThe Semiotics of Cruising provides you with a quick primer on semiotics and then discusses the cruise ship as a sign system and then breaks the system down to its component parts, discussing dining rooms, cabins/staterooms, dress codes, spatiality, luxury signifiers, the perceived elitism of the cruise experience, the role of photography, and more. A Sociological Analysis of Cruising explores cruise demographics and their meaning, time budgeting on cruises, the sociology of
    Inhalt: Intro -- Ocean Travel and Cruising: A Cultural Analysis -- Copyright -- Contents -- Preface: The Joke Is on Me! -- Acknowledgments -- Chapter 1. The Economics of Cruising -- Cruising to Alaska: A Case Study -- Cruises Compared to Land-Based Vacations -- Other Ways Cruise Lines Make Money -- Cruise Categories -- Consolidation of the Cruise Industry -- Exploitation of Workers on Cruise Ships? -- Conclusion -- Chapter 2. Signs at Sea: The Semiotics of Cruising -- A Primer on Semiotics -- The Cruise Ship As a Sign System -- Cruises and Pilgrimages -- Names of Cruise Lines and the Perceived Elitism of the Cruise Experience -- Taking Photographs and Using Video Cameras Conclusion -- Conclusion -- Chapter 3. Sociological Analysis of Cruising -- Cruise Demographics -- Gender and Cruising -- Carnivalization Theory and Cruising -- The Sociology of Dining -- Time Budgets and the Busy Life at Sea -- New Trends in Cruising -- Conclusion -- Chapter 4. A Psychoanalytic Interpretation of Cruising -- The Compulsion to Cruise -- Sea and Psyche -- The Paradise Myth and Cruises -- Cruise Liners As Floating Utopias -- Hedonism and Pleasure Seeking -- Cruise Taking As Regression in the Service of the Ego -- The Gourmet/Gourmand Problem -- Unconditional Love -- The Agony of the Choice -- Escaping the Boredom of Everyday Life -- Behind the Facade: Daily Life of Crew Members -- The Ship As a Labyrinth: A Speculative Theory -- The Cruise Travel Agent As "Fairy Godmother" -- Conclusion -- Chapter 5. Selling Smooth Sailing: Advertising and Marketing Cruises -- Interpreting Advertisements -- What Can Be Analyzed in a Print Advertisement? -- Cruise Advertising in the August 2002 Travel + Leisure Magazine -- Commonalities in These Cruise Advertisements -- Two Cruise Line Brochure (Catalog) Covers -- Conclusion -- Chapter 6. Cruising (on) the Internet.
    Anmerkung: Description based on publisher supplied metadata and other sources
    Weitere Ausg.: ISBN 9780789021977
    Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 9780789021977
    Sprache: Englisch
    Schlagwort(e): Electronic books ; Electronic books
    URL: FULL  ((OIS Credentials Required))
    URL: FULL  ((OIS Credentials Required))
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 2
    Online-Ressource
    Online-Ressource
    Oxford : Taylor and Francis Group
    UID:
    kobvindex_INT69897
    Umfang: 1 online resource (291 pages)
    Ausgabe: 1st ed.
    ISBN: 9780805852929 , 9781410616975
    Serie: Routledge Communication Series
    Inhalt: Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations
    Anmerkung: Book Cover -- Title -- Copyright -- Contents -- About the Authors -- Preface -- CHAPTER 1 Influence in Public Relations and Why It's Important -- CHAPTER 2 Public Relations Roles, Responsibilities, and the "Right Thing" -- CHAPTER 3 Resistance, Politics, and Power Relations -- CHAPTER 4 Identifying and Using Influence Resources in Public Relations -- CHAPTER 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics -- CHAPTER 6 The Communication Change Project at Whirlpool: Converting Power Into Performance -- CHAPTER 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics -- CHAPTER 8 The Use of Dissent in Public Relations -- CHAPTER 9 The Power of Political Will and Intelligence -- CHAPTER 10 Breaking Out of the "Iron Cage" of Practice -- CHAPTER 11 A Public Relations Manifesto -- Appendix: The Dissent Survey -- References -- Author Index -- Subject Index
    Weitere Ausg.: Print version Berger, Bruce K. Gaining Influence in Public Relations Oxford : Taylor & Francis Group,c2005 ISBN 9780805852929
    Sprache: Englisch
    Schlagwort(e): Electronic books
    URL: FULL  ((OIS Credentials Required))
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
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