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  • 1
    Image
    Image
    Berlin :JOVIS Verlag GmbH,
    UID:
    almahu_BV048574726
    Format: 126 Seiten.
    ISBN: 978-3-86859-756-1 , 3-86859-756-5
    Note: Text deutsch und englisch
    Language: English
    Subjects: Art History
    RVK:
    Keywords: 1984- Pfeifer, Zara ; Architekturfotografie ; 1984- Pfeifer, Zara ; Architekturfotografie ; Innenraum ; Bildband ; Bildband ; Bildband ; Bildband ; Bildband
    Author information: Heilmeyer, Florian, 1974-
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  • 2
    UID:
    almahu_9949708072802882
    Format: 1 online resource (207 pages)
    Edition: 1st ed.
    ISBN: 9781789695465
    Series Statement: Proceedings of the UISPP World Congress Series
    Content: Proceedings, with full text in English and French, from session XXXII-3 of the XVIII UISPP World Congress, Paris, 2018: Pre and protohistoric stone architectures: comparisons of the social and technical contexts associated to their building. The volume aims to break the usual limits on the fields of study and to deconstruct some preconceived ideas.
    Note: Cover -- Title Page -- Copyright page -- UISPP PROCEEDINGS SERIES -- FOREWORD TO THE XVIII UISPP CONGRESS PROCEEDINGS -- Contents Page -- Chapter 1 -- Des maçons, voire quelques ingénieurs, pour le bâti mégalithique du Néolithique européen ? -- Luc Laporte, Florian Cousseau, Philippe Gouézin, José-Antonio Linares-Catela and Hélène Pioffet -- Stonemasons, and even engineers, for megalithic building in Neolithic Europe? -- Figure 1 : «τ̔̈Α«·Tribus primitives » et tombes de «τ̔̈Α«·chefs »τ̔̈Α«·: prémices d'une problématique. Le tumulus du Moustoir à Carnac : aquarelle de R. Pocard-Kerviler du Cozker d'après les travaux de R. Galles. Société Polymathique du Morbihan, Vannes. -- Figure 1: 'Primitive tribes' and tombs of 'chiefs': the early stages of a problem - The tumulus of leMoustoir at Carnac: watercolour by R. Pocard-Kerviler du Cozker after the work of R. Galles. Société Polymathique du Morbihan, Vannes. -- Figure 2 : Monumentalités, modes de construction et systèmes sociaux. Segmentation du travail sur le chantier, dans le sud de la France et dans le sud de l'Espagne au IIIe mill. av. n.e., et sociétés dites «τ̔̈Α«·segmentées » (d'après Diaz del Rio 2008). -- Figure 2: Monumentalities, modes of construction and social systems - Segmentation of work on the site, in the South of France and the South of Spain during the third millennium BCE, and societies referred to as 'segmented' (after Diaz del Rio 2008). -- Figure 3 : Appropriation d'entités naturelles vs façonnage de matières premières (D'après Laporte et Dupont 2019). -- Figure 3: Appropriation of natural entities vs shaping of raw materials (after Laporte and Dupont 2019). , Figure 4: Examples of Welsh and Irish dolmens that appear to have been built in situ. They are classified into different architectural groups, but they demonstrate shared techniques on both sides of the Irish Sea (map: CAD H. Pioffet -- photos © V. Cummin -- Figure 4 : Exemples de dolmens gallois et irlandais vraisemblablement construits in situ -- classés dans des groupes architecturaux différents, ils témoignent cependant de techniques partagées de part et d'autre de la mer d'Irlande (carte : DAO H. Pioffet -- Figure 5 : Régularité et homogénéité des dalles assemblées qui constituent la chambre sépulcrale du dolmen de Menga (Antequera, Espagne). Cliché : José-Antonio Linares Catela. -- Figure 5: Regularity and homogeneity of the assembled slabs forming the sepulchral chamber of the Menga dolmen (Antequera, Spain). Photo: José-Antonio Linares Catela. -- Figure 6 : Le projet architectural. Pierres dressées à l'aire libre ou dans l'enceinte d'une chambre funéraire : quelques exemples pris dans le département du Finistère, en Bretagne. D'après Laporte et al. 2016. -- Figure 6: The architectural project - Stones erected in the open-air or in the enclosure of a funerary chamber: example taken from the departments of Finistère, in Brittany. After Laporte et al. 2016. -- Figure 7 : Le projet architectural. Etude du bâti pour le monument de Barnenez à Plouézoch (Finistère, France) : méthode. Clichés et DAO Florian Cousseau. -- Figure 7: The architectural project - Study of the building of the monument of Barnenez at Plouézoch (Finistère, France): methodology. Photos and CAD Florian Cousseau. -- Figure 8 : Le projet architectural. Etude du bâti pour le monument de Barnenez à Plouézoch (Finistère, France) : mise en scène de la mémoire des lieux par les bâtisseurs du Néolithique. Clichés et DAO Florian Cousseau. , Figure 8: The architectural project - Study of the building for the monument of Barnenez at Plouézoch (Finistère, France): staging the memory of the place by Neolithic builders. Photos and CAD Florian Cousseau. -- Figure 9 : Le projet architectural. Pierres dressées à l'aire libre ou dans l'enceinte d'une chambre funéraire : quelques exemples pris dans le département du Morbihan (France). d'après Gouézin 2017. -- Figure 9: The architectural project - Stones erected in the open-air or in the enclosure of a funerary chamber: several examples taken from the departments of Morbihan (France). After Gouézin 2017. -- Figure 10 : Le chantier de construction - restitution d'une étape du chantier de construction du tumulus C de Péré à Prissé-la-Charrière (Deux-Sèvres, France). Découpe de chaque unage de points, par demi travées d'abord, puis par alvéoles et enfin par sec -- Figure 10: The construction site - reconstruction of a stage of the construction of tumulus C of Péré at Prissé-la-Charrière (Deux-Sèvres, France). Cuttings within each cloud, firstly by sections, then by alveoles, and then by construction units. Scanner -- -- Figure 11 : Le chantier de construction - restitution d'une étape du chantier de construction du tumulus C de Péré à Prissé-la-Charrière (Deux-Sèvres, France). Sections de parois et d'alvéoles qui concourrent à l'étape 0a1 dans les travées 6 et 7. Scanner -- Figure 11: The construction site - reconstruction of a stage of the construction of tumulus C of Péré at Prissé-la-Charrière (Deux-Sèvres, France). Units of construction involved for the step 0a1 of the building work, in the eastern end of the mound. Scan. , Figure 12 : Le chantier de construction - restitution de deux étapes du chantier de construction du tumulus C de Péré à Prissé-la-Charrière (Deux-Sèvres, France). Extrémité orientale du tumulus C : données brutes en cours de traitement, cumulant 8 nuages -- Figure 12: The construction site - reconstruction of two stages of the construction of tumulus C of Péré at Prissé-la-Charrière (Deux-Sèvres, France). Eastern end of mound C: raw data in process coming from 8 distinct clouds of the mound during the excava -- Figure 13 : Structures techniques par la suite noyées dans la masse, selon un plan établi à l'avance et parfaitement stable pendant toute la durée du chantier de construction. Prissé-la-Charrière - Cl. L. Laporte. -- Figure 13: Technical structures embedded in the mass, following a pre-established plan and perfectly stable during the whole duration of construction. Prissé-la-Charrière - Photo. L. Laporte. -- Figure 14 : Caractère segmenté de l'architecture comme de l'organisation du travail sur le chantier de construction - L'exemple Champs-Châlon C, à Courçon (Charente-Maritime, France). Cl. R. Joussaume. -- Figure 14: Segmented character of the architecture and the organisation of work at the construction site - the example of Champs-Châlon C, at Courçon (Charente-Maritime, France). Photo R. Joussaume -- Chapter 2 -- Dry stone, old but innovative -- Eric Vincens, Nathanaël Savalle, Claire Cornu and Martin Muriot -- Pierre sèche, ancestrale et innovante -- Figure 1 : Figure 1: (A) mur de soutènement de pente -- (B) mur de soutènement de route -- (C) mur de clôture -- (D) traversée de cours d'eau -- (E) système pour ralentir le courant dans les talwegs -- (F) refuge pour activités pastorales (crédits photos: Cla -- Figure 1: (A) slope retaining wall -- (B) road retaining wall -- (C) wall fencing -- (D) water course crossing. , (E) system to slow down the current in talwegs -- (F) shelter for pastoral activities (photos credits: Claire Cornu). -- Figure 2 : mur de soutènement de pente -- (A) expériences à grande échelle (Colas et al. 2010) -- (B) modélisation numérique, champ de vitesse à la rupture (Oetomo et al. 2016). -- Figure 2: Slope DSRWs -- (A) full scale experiments (Colas et al. 2010) -- (B) numerical modeling, velocity field at failure (Oetomo et al. 2016). -- Figure 3 : (A) « Guide de bonnes pratiques de construction de murs de soutènement en pierre sèche », 2008, (CAPEB 2008) -- (B) « Règles professionnelles, technique de construction des murs en pierre sèche » (Colas 2017). -- Figure 3: (A) 'Guidebook of good practices for the design of dry stone retaining walls' 2008, (CAPEB 2008) -- (B) 'Professional rules, technique for constructing dry stone walls' (Colas 2017). -- Figure 4 : Expériences à échelle réduite : (A) briques en bois présentant une rupture en glissement -- (B) briques argileuses avec une rupture en renversement (Colas 2009). -- Figure 4: Scaled-down experiments: (A) wooden bricks with a sliding mode of failure -- (B) clayey bricks with a toppling mode of failure (Colas 2009). -- Figure 5 : Test d'inclinaison: (A) état initial -- (B) état à la rupture -- (C) Influence de la minceur sur la résistance des murs, la boîte rouge en pointillé donne une plage typique de minceur dans les MSPS actuels (Savalle et al. 2018). -- Figure 5: Tilting test: (A) initial state -- (B) failure state. (C) Influence of slenderness on wall resistance, the dashed red box gives a typical range of slenderness in current DSRW (Savalle et al. 2018). -- Figure 6 : Vue de dessus d'un mur avec des blocs (rouge) dans une position décalée (longitudinale et transversale) par rapport aux blocs situés sur la couche précédente. , Figure 6: Top view of a wall with blocks (red) in a staggered position (longitudinal and transversal) with respect to the blocks located on the previous layer.
    Additional Edition: Print version: Cousseau, Florian Pre and Protohistoric Stone Architectures: Comparisons of the Social and Technical Contexts Associated to Their Building Oxford : Archaeopress,c2020 ISBN 9781789695458
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books ; Electronic books
    URL: FULL  ((OIS Credentials Required))
    URL: FULL  ((OIS Credentials Required))
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  • 3
    Online Resource
    Online Resource
    Basel, Switzerland :Birkhäuser,
    UID:
    almahu_9948327743502882
    Format: 1 online resource (254 pages) : , illustrations.
    ISBN: 9783035610673 (e-book)
    Series Statement: Board of international research in design
    Note: Based on author's thesis (Ph. D.)--Royal College of Art, London, 2015.
    Additional Edition: Print version: Schmidt, Florian A. Crowd design : from tools for empowerment to platform capitalism. Basel, Switzerland : Birkhäuser, 2017 ISBN 9783035611984
    Language: English
    Keywords: Electronic books. ; Electronic books ; Electronic books
    URL: FULL  ((OIS Credentials Required))
    URL: FULL  ((OIS Credentials Required))
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  • 4
    Online Resource
    Online Resource
    Warschau/Berlin :Walter de Gruyter GmbH,
    UID:
    almahu_9949301187902882
    Format: 1 online resource (509 pages)
    ISBN: 9783110567496
    Note: Intro -- Contents -- Abbreviations -- Introduction: Architecture Is Not a Horse -- 1 Doing More With Less. Towards An Architecture Of Optimization -- 2 From Mechanism To Vitalism. Rethinking The Paradigm Of Organization -- 3 Engaging Sun, Wind, Earth And Water. Adaptation In A Climate Of Change -- 4 In Praise Of Silence And Light. The Expression Of In-Commonness -- Epilogue: Domestication Of The Elements -- Bibliography -- Illustrations -- Index.
    Additional Edition: Print version: Sauter, Florian Painting the Sky Black Warschau/Berlin : Walter de Gruyter GmbH,c2018 ISBN 9783110567328
    Language: English
    Keywords: Electronic books. ; Electronic books ; Electronic books
    URL: FULL  ((OIS Credentials Required))
    URL: FULL  ((OIS Credentials Required))
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  • 5
    Book
    Book
    Tokyo : Sanseido
    UID:
    gbv_180558218
    Format: XV, 326 S , zahlr. Ill., graph. Darst
    Edition: 2nd ed
    Language: English
    Keywords: Japan ; Landschaftsgebundenes Bauen ; Geschichte ; Japan ; Architektur ; Soziologie ; Wohnungsbau ; Taut, Bruno 1880-1938 ; Japan ; Haus ; Wohnkultur
    Author information: Taut, Bruno 1880-1938
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  • 6
    Online Resource
    Online Resource
    Berlin, [Germany] : De Gruyter
    UID:
    kobvindex_INTEBC4401800
    Format: 1 online resource (540 pages) , illustrations, charts
    ISBN: 9783110408195 , 9783110408614
    Note: Includes index
    Additional Edition: Print version Diasporic constructions of home and belonging Berlin, [Germany] ; Boston, [Massachusetts] : De Gruyter, c2015 ISBN 9783110408195
    Language: English
    Keywords: Electronic books.
    URL: FULL  ((OIS Credentials Required))
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  • 7
    UID:
    kobvindex_INT202212071131
    Format: 1 electronic resource ( pages) :
    Content: Managers use the phrase CYA or cover your ass to refer to a decision where someone has not acted in the interest of the organization but rather to protect themselves from negative consequences should anything go wrong. Applying the model of determinants of risk behavior by Sitkin and Pablo (1992), we investigate how to reduce the personal risk that can give rise to CYA decisions, also referred to as defensive decisions. The results indicate that psychological safety and authentic leadership are effective tools. Such countermeasures are important as CYA decisions have the potential to have a negative impact on organizational performance.
    Language: English
    URL: FULL
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  • 8
    Book
    Book
    Berlin, Germany :Berlin International University of Applied Sciences,
    UID:
    kobvindex_INT0004854
    Format: ii, 38 pages : , illustrations, maps ; , 30 x 21 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "This research paper analyses the sharing economy’s branch shared mobility and its disruptive and innovative transportation mode shared micromobility. The Study investigates two European capitals, Berlin and Paris, to analyze their shared e-scooter services in four areas; e-scooter development, companies operating and their prices, organisation of the companies and their operation areas, the existing problems and which solutions the cities implemented to solve them. The data analyzed shows that Paris and Berlin achieved three different solutions to tackle existing problems caused by e-scooters."
    Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: I. Abstract …………………………………………………………………...i II. List of Figures …………………………………………………………….i III. List of Tables .……………………………………………...……………..ii IV. List of Appendices …...…………………………………...…………...…ii 1. Introduction ……………………………………………………………...1 1.1. General Introduction ……………………………….……………..1 1.2. Need and Justification for the Study ……………….……….…….1 1.3. Research Aim ………………………….…………….………..…..1 1.3.1. Research Objectives ………………………….………......1 1.3.2. Research Question ………………………….…………….2 2. Literature Review ………………………….…………………………....2 2.1. Sharing Economy ………………………….…………………......2 2.1.1. Background ………………………….……………….......2 2.1.2. Theory. ………………………….………………………..4 2.2. Shared Mobility ………………………….…………….…………6 2.2.1. Types of Shared Mobility ………………………….……...8 2.2.1.1. Car Sharing ………………………….…………...9 2.2.1.2. Shared Micromobility ………………….………...10 3. Research Approach ………………….…………………………………12 4. Comparison of Two Cities ………………….…………………………..13 4.1. Berlin………………….…………………………………………13 4.1.1. Development ………………….………………………….13 4.1.2. Companies & Prices ………………….………………….14 4.1.3. Organization & Operation Areas ………………….…….15 4.1.4. Problems & Solutions ………………….………………...15 4.2. Paris………………….…………………………………………..17 4.2.1. Development ………………….………………………….18 4.2.2. Companies & Prices ………………….…………….…....18 4.2.3. Organization & Operation Areas ………………….…….19 4.2.4. Problems & Solutions ………………….………………...19 5. Discussion and Conclusion ………………….………………………….20 5.1. Discussion of Results ………………….………………………….20 5.2. Revisiting the Research Objective and Question ………………...21 5.3. Conclusion ………………….…………………………………....22 6. References ………………….…………………………….……………...23 7. Appendices ………………….…………………………….…………….31
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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  • 9
    Book
    Book
    Berlin, Germany :Berlin International University of Applied Sciences,
    UID:
    kobvindex_INT0004304
    Format: iii, 49 pages : , 30 x 21 cm. , illustrations ;
    Content: MACHINE-GENERATED SUMMARY NOTE: "From the time of print media businesses and advertisers, different types of media systems were used to promote products and services. In recent times, social media has become a kind of inevitability for mankind, which becomes an advantage and opportunity for businesses and brands to engage target people more effectively. Due to this vital factor, it causes enterprises and brands to implement marketing techniques to acquire insight into their customers purchasing behaviour patterns and attention. TikTok, which is a video sharing and entertaining social platform, has grown awareness in different geographical locations, with tremendous participation from people from all walks of life. This thesis is depicting the analysis of social media marketing with a concentration on TikTok. The thesis illustrates the importance of TikTok and its possible chances of becoming a key performance indicator in social media marketing. In addition, it seeks to analyse and discuss the advantages and disadvantages of the media systems, usage of the new era, the internet and its impact on users in the perspective of the business world."
    Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: Chapter 1: Introduction Introduction …….…………………………………………………….....…………..5 Chapter 2: Research Question 1. Research Question…………………………………………………...…....……..... 7 2. Justification and need………………………...……………....…………….....…... 7 3. Research Objectives……………..…………………………………....………..…. 7 Chapter 3: Methodology Method …………………………….……………………………….…………...…..9 Chapter 4: Literature review 1. Introduction...…………….…………………………………...….......….12 2. The Media system...…………………………………………………..….13 2.1 Print Media ……………………………….……………...................13 2.2 Broadcast Media ….……………………………………...................14 2.2.1 Radio ……….……………………………………………..............15 2.2.2 Television ………………………………………..……..................16 2.3 Outdoor Media ……………………..…………………….................17 2.4 Internet/Digital Media ….………………………………….....…....18 3. Social Media Marketing & Marketing Communication Development.20 4. Possible Developing Changes/Development of Social Media................23 5. Short Videos Development/Vine..……………………………...……….28 6. Video Marketing with Vine………………..……………...………….......29 Chapter 5: Empirical part 1. History TikTok…………………….………………………………………..32 2. What is TikTok ? .............................................................................................32 2.1 Exploring and discovering ………………………………….…………... 33 2.2 Interaction …………………………………………………….….………33 2.3 Challenge ………....………………………………………….…………. 33 2.4 TikTok Duet ……………………………………………………………..34 3. Statistics of TikTok………….……………………………………………. 34 4. Engagement on TikTok....……………….…………………………...…....34 4.1 Example 1 (Ben Allen) .............................................................................36 4.2 Example 2 (Addison Rae) ........................................................................37 4.3 Comparison ………..…..……………………………………………………38 5. Guess Campaign AIDA Model Analysis………….…………………….. 39 5.1 How to advertise ….…………………………………………………….39 5.2 Attention… ……………………….………………………………….....40 5.3 Interest ………………....………….…………………………………....40 5.4 Desire ……………………...….…………………………………….…..41 5.5 Action ………………………...………………………………………...41 5.6 General Results ………………………………....………………………41 Chapter 6: Conclusion Conclusion ……………....………………………………………………………….45 References………………………....……………………………………………….46
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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  • 10
    UID:
    kobvindex_INT0004846
    Format: iv, 5-38 pages : , illustrations ; , 30 x 21 cm.
    Content: MACHINE-GENERATED SUMMARY NOTE: "Influencer marketing is a highly relevant topic in digital marketing worldwide. It has proven to efficiently gain awareness and drive sales, especially on social media like Instagram. This study explores the influencer marketing campaign strategy on Instagram, looking at influencer’s side in two different countries: Germany and Indonesia. Starting with the introduction of influencer marketing, influencer’s characteristics, and Instagram as the sole platform analyzed in this study; this paper compares the influencer marketing development and national cultures of the two countries. The national culture comparison in this paper is based upon Hofstede's six dimensions, which will be reflected later in a marketing context. Methodological approaches to answer the research questions are elaborated afterward. The implication of the results is later discussed along with the recommendation for future studies surrounding this topic. The conclusion is drawn to point out the differences and similarities between German and Indonesian influencers in their strategies to promote campaigns on Instagram."
    Note: DISSERTATION NOTE: submitted as bachelor thesis in Business Administration, Berlin International University of Applied Sciences, 2020. , MACHINE-GENERATED CONTENTS NOTE: Abstract ii Table of Contents iii 1. Introduction 5 1.1. General Introduction 5 1.2. Need and Justification for Study 5 1.3. Research Aim 6 1.3.1. Research Objectives 6 1.3.2. Research Questions 6 2. Literature Review 6 2.1. Influencer Marketing 6 2.1.1. Characteristics of Influencers 7 2.1.2. Instagram 8 2.2. Comparison: Germany and Indonesia 10 2.2.1. Statistics 10 2.2.2. Cultural Comparison 11 Power Distance 12 Individualism vs. Collectivism 13 Masculinity vs. Femininity 13 Uncertainty Avoidance 14 Long-term Orientation vs. Short-term Normative Orientation 15 Indulgence vs. Restraint 15 2.3. Influencer Marketing Campaign Strategy 16 2.3.1. Germany 17 2.3.2. Indonesia 18 3. Methodology 20 3.1. Research Strategy 20 3.2. Sample Considerations 20 3.3. Limitations 21 4. Results 21 4.1. Summary of Interviews 21 4.1.1. Influencers’ Backgrounds 21 4.1.2. Campaign Strategy 22 4.2. Instagram Page Observation 24 5. Discussion 25 5.1. Implications 25 5.1.1. Germany 26 5.1.2. Indonesia 27 5.2. Recommendations 29 6. Conclusion 30 References 31 Appendix : Interview Questions 35 Declaration
    Language: English
    Keywords: Academic theses ; Academic theses
    URL: FULL
    URL: FULL
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