Format:
1 online resource (352 pages)
ISBN:
9781783478637
Series Statement:
Elgar original reference
Content:
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews of the developments in relationship marketing over the last two decades by noted relationship marketing scholars including Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan. It continues with detailed discussions of special topics that will be valuable to anyone interested in relationship marketing
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
Erscheint auch als Druck-Ausgabe Morgan, R. M. Handbook on Research in Relationship Marketing Cheltenham : Edward Elgar Publishing, Incorporated,c2015 ISBN 9781848443686
Language:
English
Subjects:
Economics
Keywords:
Beziehungsmarketing
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Electronic books
;
Electronic books
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
FULL
((Currently Only Available on Campus))
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
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