Umfang:
XXX, 511 S.
,
Ill.
,
25 cm
Ausgabe:
2. ed.
ISBN:
9780787996918
Inhalt:
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
Anmerkung:
Rev. ed. of: Museum strategy and marketing. c1998.
,
Includes bibliographical references and index
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
,
Allgemeines
Schlagwort(e):
Museum
;
Strategische Planung
;
Museumsverwaltung
;
Museum
;
Strategisches Management
;
Marketing
URL:
Publisher description
URL:
Table of contents only
URL:
http://www.loc.gov/catdir/enhancements/fy0829/2008014814-t.html
Mehr zum Autor:
Kotler, Philip 1931-
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