Format:
XX, 489 S.
,
Ill., graph. Darst.
Edition:
4., überarb. Aufl.
ISBN:
9783800646913
,
380063838X
Note:
Literaturverz. S. [455] - 481
Language:
German
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Lehrbuch
Author information:
Herrmann, Andreas 1964-
Author information:
Esch, Franz-Rudolf 1960-
Author information:
Sattler, Henrik 1961-
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